by Christopher S Penn | Sep 13, 2021 | Marketing Data Science, Instagram, Marketing, Social media, Social networks
One of the lessons the pandemic has reinforced is to be an active, questioning reader of data presented as fact in articles and news. Not in the crazy, conspiracy-theorist “do your own research” in which you hunt down articles that only support your point...
by Christopher S Penn | May 22, 2020 | Instagram, Marketing, Marketing Technology
Jake asks, “What’s your favorite “Instagram link in bio” platform? I tried LinkTree for a while and it seems like IG is starting to crack down on things like that.” Generally speaking, I prefer to roll my own when it comes to stuff like this. You have more...
by Christopher S Penn | Mar 26, 2020 | analytics, Data, Facebook, Instagram, Marketing, Social media, Social networks
Elena asks, “Are you seeing more or less followers and audience during the crisis on social media?” Far fewer: Facebook 30 day average: 0.11% growth Facebook 7 day average: 0.04% growth Change: -63% Instagram 30 day average: 0.21% growth Instagram 7 day...
by Christopher S Penn | Feb 7, 2020 | Data Science, Instagram, Machine Learning, Marketing, Marketing Technology, Social media, Social networks
Joelle asks, “I work in CBD, so advertising isn’t an option most of the time. Have you found any successful tactics for organic social media growth on Instagram?” It depends on what you consider organic growth. Audience? Engagement? Conversion? We...
by Christopher S Penn | Dec 19, 2019 | Influencer Marketing, Facebook, Influence, Instagram, Marketing, Marketing Technology
Erik asks, “What do you think of Facebook adding Instagram to its Brand Collabs Manager? Is it going to put influencer marketing agencies out of business?” At this exact moment? No. The targeting is fairly horrendous. Will it improve? Yes. Does Facebook...
by Christopher S Penn | Dec 17, 2019 | Instagram, Marketing, Marketing Technology, Social media, Social networks, Strategy
Rachel asks, “I’m working with a new client in the wines and spirits industry. Currently, they are following everyone under the sun (Justin Bieber, Complex, KKW etc). Who would you recommend they do follow? For example, because they are a cocktail mix...