Christopher S. Penn – Marketing AI Keynote Speaker

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Category: Instagram

  • Almost Timely News, March 24, 2024: A Guided Tour of the Most Powerful Generative AI Model Google Offers

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    Christopher S Penn

    Almost Timely News: A Guided Tour of the Most Powerful Generative AI Model Google Offers (2024-03-24) :: View in Browser Check out these two new talks, free for you to enjoy: 👉 Predictive Analytics and Generative AI for Travel, Tourism, and Hospitality 👉 Building the Data-Driven, AI-Powered Customer Journey for Retail and Ecommerce Content Authenticity…

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  • You Ask, I Answer: Instagram Algorithm Changes?

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    Christopher S Penn

    In this episode, Christopher Penn responds to a question about whether Instagram is changing its algorithm again. He explains that social media algorithms change very rapidly and frequently, often hourly, due to reinforcement learning mechanisms. Therefore, any sneaky tricks or secrets about Instagram’s algorithm do not last long. Instead, the key to success on social…

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  • You Ask, I Answer: Instagram Algorithm Changes?

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    Summary In today's episode, I answer a listener's question about Instagram's algorithm changes and reveal how often social media models actually update behind the scenes. Here's what this means for you. Chasing algorithm tricks gives you no lasting edge, but focusing on real audience engagement unlocks results that survive every update. You'll also learn these…

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  • Does “Link in Bio” Reduce Instagram Engagement?

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    Christopher S Penn

    One of the lessons the pandemic has reinforced is to be an active, questioning reader of data presented as fact in articles and news. Not in the crazy, conspiracy-theorist “do your own research” in which you hunt down articles that only support your point of view no matter how questionable the source, but in true…

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  • So What? Do Instagram Hashtags Improve Engagement?

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    Summary In today's episode, I walk through a real-world data science test of whether Instagram hashtags actually drive engagement by analyzing three million posts. Here's what this means for you. You get a practical playbook for validating bold marketing claims with rigorous data instead of taking them at face value. You'll also learn these concepts:…

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  • You Ask, I Answer: Monetizing Social Media Followings?

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    Summary In today's episode, I break down how to monetize your social media audiences, especially YouTube and Instagram, before the end of the year. Here's what this means for you. You'll get a clearer picture of which revenue model fits your audience size and where to direct your energy for the biggest payoff. You'll also…

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  • Saturday Night Data: Participation in Social Good

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    Summary In today's episode, I walk through a data analysis of brand responses to the Black Lives Matter movement by mining Instagram hashtags and separating vocal brands from silent ones. Here's what this means for you. You'll gain a practical framework for using social listening data to hold companies accountable for their stated values and…

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  • You Ask, I Answer: Link in Bio Solutions for Instagram?

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    Christopher S Penn

    Jake asks, “What’s your favorite “Instagram link in bio” platform? I tried LinkTree for a while and it seems like IG is starting to crack down on things like that.” Generally speaking, I prefer to roll my own when it comes to stuff like this. You have more control over it, especially the output, and…

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  • You Ask, I Answer: Link in Bio Solutions for Instagram?

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    Summary In today's episode, I break down why you should ditch third-party Instagram link in bio platforms like Linktree and roll your own simple solution instead. Here's what this means for you. You save money, gain control over your data and analytics, and avoid the risk of vendors raising prices or disappearing overnight. You'll also…

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  • You Ask, I Answer: Social Media Audience Growth Rates During Crisis?

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    Christopher S Penn

    Elena asks, “Are you seeing more or less followers and audience during the crisis on social media?” Far fewer: Facebook 30 day average: 0.11% growth Facebook 7 day average: 0.04% growth Change: -63% Instagram 30 day average: 0.21% growth Instagram 7 day average: 0.01% growth Change: -95% Data source: Crowdtangle and TrustInsights.ai compiled lists of…

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