Category: Instagram

Almost Timely News, March 24, 2024: A Guided Tour of the Most Powerful Generative AI Model Google Offers

Mar 23, 2024

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by

Christopher S Penn

in AI, Almost Timely, Artificial Intelligence, Generative AI, Instagram, Marketing, Marketing Data Science, Marketing Technology

Almost Timely News: A Guided Tour of the Most Powerful Generative AI Model Google Offers (2024-03-24) :: View in Browser Check out these two new talks, free for you to enjoy: 👉 Predictive Analytics and Generative AI for Travel, Tourism, and Hospitality 👉 Building the Data-Driven, AI-Powered Customer Journey for Retail and Ecommerce Content Authenticity…
You Ask, I Answer: Instagram Algorithm Changes?

Apr 3, 2023

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by

Christopher S Penn

in AI, Instagram, Marketing, Marketing Technology, Social media

In this episode, Christopher Penn responds to a question about whether Instagram is changing its algorithm again. He explains that social media algorithms change very rapidly and frequently, often hourly, due to reinforcement learning mechanisms. Therefore, any sneaky tricks or secrets about Instagram’s algorithm do not last long. Instead, the key to success on social…
Does “Link in Bio” Reduce Instagram Engagement?

Sep 13, 2021

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by

Christopher S Penn

in Marketing Data Science, Instagram, Marketing, Social media, Social networks

One of the lessons the pandemic has reinforced is to be an active, questioning reader of data presented as fact in articles and news. Not in the crazy, conspiracy-theorist “do your own research” in which you hunt down articles that only support your point of view no matter how questionable the source, but in true…
You Ask, I Answer: Link in Bio Solutions for Instagram?

May 22, 2020

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by

Christopher S Penn

in Instagram, Marketing, Marketing Technology

Jake asks, “What’s your favorite “Instagram link in bio” platform? I tried LinkTree for a while and it seems like IG is starting to crack down on things like that.” Generally speaking, I prefer to roll my own when it comes to stuff like this. You have more control over it, especially the output, and…
You Ask, I Answer: Social Media Audience Growth Rates During Crisis?

Mar 26, 2020

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by

Christopher S Penn

in analytics, Data, Facebook, Instagram, Marketing, Social media, Social networks

Elena asks, “Are you seeing more or less followers and audience during the crisis on social media?” Far fewer: Facebook 30 day average: 0.11% growth Facebook 7 day average: 0.04% growth Change: -63% Instagram 30 day average: 0.21% growth Instagram 7 day average: 0.01% growth Change: -95% Data source: Crowdtangle and TrustInsights.ai compiled lists of…
You Ask, I Answer: Organic Social Media Growth on Instagram?

Feb 7, 2020

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by

Christopher S Penn

in Data Science, Instagram, Machine Learning, Marketing, Marketing Technology, Social media, Social networks

Joelle asks, “I work in CBD, so advertising isn’t an option most of the time. Have you found any successful tactics for organic social media growth on Instagram?” It depends on what you consider organic growth. Audience? Engagement? Conversion? We have to be clear on that first, and then start doing some social media data…
You Ask, I Answer: Facebook as Influencer Marketing Agency?

Dec 19, 2019

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by

Christopher S Penn

in Influencer Marketing, Facebook, Influence, Instagram, Marketing, Marketing Technology

Erik asks, “What do you think of Facebook adding Instagram to its Brand Collabs Manager? Is it going to put influencer marketing agencies out of business?” At this exact moment? No. The targeting is fairly horrendous. Will it improve? Yes. Does Facebook want that money? Yes. Should influencer marketing agencies be concerned? Yes – and…
You Ask, I Answer: Instagram Content Strategy and Following?

Dec 17, 2019

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by

Christopher S Penn

in Instagram, Marketing, Marketing Technology, Social media, Social networks, Strategy

Rachel asks, “I’m working with a new client in the wines and spirits industry. Currently, they are following everyone under the sun (Justin Bieber, Complex, KKW etc). Who would you recommend they do follow? For example, because they are a cocktail mix brand, they are following the liquor brands that people mix their product with.”…
You Ask, I Answer: The Best Way to Grow Instagram Followers?

Nov 12, 2019

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by

Christopher S Penn

in Instagram, Marketing, Marketing Technology, Social media, Social networks, Strategy

Katherine asks, “What is the current best way to grow instagram followers for a client?” First question: why? What’s the business goal it supports? Chances are no one has thought that through at the client. Followers is only a starting point; there has to be some demonstrable business impact, and other metrics may be more…
You Ask, I Answer: Best Performing Instagram Post Type?

Oct 29, 2019

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by

Christopher S Penn

in analytics, Instagram, Marketing, Metrics, Social media

Abi asks, “Question regarding multi-photo Instagram posts! Do they perform better than static posts?” Here’s the latest research from Trust Insights, which is about a month old. Caution: don’t choose a content type based on performance. Choose a content type based on what shows off your content best. Subscribe to the Trust Insights newsletter for…

Category: Instagram

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