Nothing says the New Year’s season like looking back at the year that was. This week, I’ll be taking you on a tour of the year that was, 2015. Sit back, relax, and let’s see what you liked. Top 10 Blog Posts of 2015 I chose the top 10 blog posts of 2015 based on…
In this multi-part series, we’ll look at upcoming trends in marketing in 2016 you should be prepared to address. Today, we’re looking at Machine Learning. Machine learning has been a goal of computer scientists and engineers since the 1950s, but only in the last 5 years has it become accessible to more people. Prior to…
In this multi-part series, we’ll look at upcoming trends in marketing in 2016 you should be prepared to address. Today, we’re looking at Virtual Reality. Google Trends searches for VR-related terms VR has been a part of our lexicon for over a decade, ever since video became a practical media for the small business and…
What makes a truly great marketer? What makes a marketer stand out among her or his peers? Is it technical skill? Results? Political acumen? No. While all these are valuable traits, they are not what separates the best from the rest. The best marketers I’ve worked with all have the same personality trait: curiosity. They…
I used to be something of an elitist when it came to marketing technology. This is a bit of a danger with marketing technologists; because we tend to have slightly better than average technical skills, we look down on tools that make some marketing tasks overly simple or unnecessary. For example, there is one particular…
If you’ve followed my social media updates for any amount of time, you’ve likely noticed I use a special welcome URL: If you’ve got routinely-used static messages you want to accurately track in Google Analytics, one trick I use is to set up a subdomain with a redirect. Clicking on the welcome message URL takes…
I never sell with my best stuff. By that, I mean that I don’t use my best stuff, my best thinking, the height of my capabilities for sales calls. Sales pitches, prospective customers? They generally get my second-best stuff. Who gets the best stuff? Current customers. Current clients. Premium members. My tribe. Two reason why.…
What does it mean to be data-driven? It’s a term heard often these days. Data-driven marketing. Data-driven public relations. Data-driven strategy. What does it really mean? Do you simply let the data tell you where to go? Do you turn over your marketing department, your executive suite, your entire business to the machines and hope…
