Sarah asks, “How do you get clients to renew on a monthly basis when, at the same time, you need to convince them on the “long game” aspect of your effort with them as an agency?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated…
Summary In today's episode, I break down how agency owners can keep clients renewing month after month by matching the value they deliver to the value they charge. Here's what this means for you. You gain a simple framework that turns renewals into a confidence-building routine rather than a recurring sales pitch. You'll also learn…
James asks, “How is your thought process different for marketing for a well-established market/industry vs a newly discovered market/industry?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute…
Summary In today's episode, I break down how the PIGS framework reveals whether you're marketing to a mature market or a brand new one. Here's what this means for you. You gain a clear lens for deciding whether to educate customers about the problem or compete on price and features. You'll also learn these concepts:…
Maru asks, “I recently learned that Google Analytics poses certain privacy concerns and that other analytics tools like Piwick are more secure. Any comments on other analytics tools other that Google?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an…
Summary In today's episode, I break down why Google Analytics violates GDPR in the EU and recommend self-hosted alternatives like Matomo that put you in full control of your data. Here's what this means for you. You'll have a clear roadmap to GDPR compliance that also covers most other privacy regulations worldwide, giving you a…
Almost Timely News, 28 August 2022: Why Flywheels Are a Bad Marketing Analogy (8/28) :: View in Browser Watch my newest talk, Exploratory Data Analysis: The Missing Ingredient in AI from the MAICON 2022 conference » Watch This Newsletter On YouTube Click here for the video version of this newsletter on YouTube » Click here…
The single biggest intellectual mistake of the last 50 years is the assumption that all opinions and points of view are valid and deserve attention. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain…
Summary In today's episode, I explore whether AI is the right solution for common marketing challenges like content creation, hiring, data gaps, Google Analytics 4, and SEO analysis. Here's what this means for you. You'll gain a practical framework for deciding when AI helps and when it hides a deeper people or process problem you…
Summary In today's episode, I explore why society drowns in conspiracy theories and trace the problem back to our false belief that all opinions carry equal weight. Here's what this means for you. You gain a sharper framework for evaluating claims by recognizing the real difference between genuine expertise and loud opinions. You'll also learn…
