Nothing sums up the most recent political environment in the United States as well as the phrase willful ignorance. We are, as a culture, willfully ignorant of data, of facts, of information. We know it is there, but we choose to ignore it. For example, take this conversation Chris Brogan had on his Facebook profile
At the beginning of this week, I detailed the things I wanted to learn while at IBM World of Watson. I hit a good chunk of my list; some stuff immediately dropped in importance as I learned more, expanded my domain knowledge more. While I’ve summarized individual days of the conference here, here, and here,
IBM World of Watson has been a marvelous whirlwind of learning, announcements, and insights. I’ve thoroughly enjoyed learning so many different ways to manage data and analytics and wanted to share my top takeaways from day 3 of the event. Advanced Watson Analytics I enjoyed a session on some of the more advanced features of
IBM World of Watson has been a marvelous whirlwind of learning, announcements, and insights. I’ve thoroughly enjoyed learning so many different ways to manage data and analytics and wanted to share my top takeaways from day 2 of the event. Watson Can’t Create Large Scale Works… Yet I learned the answer to one of the
IBM World of Watson has been a marvelous whirlwind of learning, announcements, and insights. I’ve thoroughly enjoyed learning so many different ways to manage data and analytics and wanted to share my top takeaways from day 1. The Evolution of Analytics If you recall, I once posted about the hierarchy of analytics, about how we
This week, I’m off on an educational journey, attending and speaking at IBM’s World of Watson conference in Las Vegas. While I’ve got a few things to say about the rise of the citizen analyst, I’ve got far more to learn than share. What topics are on my mind? Here are four areas of focus
What are the top marketing skills of 2017? Let’s look at three trends, three interesting data points that might inform our focus. One: LinkedIn released its overall top job skills of 2017, showing an absence of many marketing skills… … and had this to say: “Demand for marketers is slowing: While marketing skills like marketing
At a talk I gave at MarketingProfs B2B Forum, one of my audience members asked a very interesting question: “We know how to value a macro-conversion like a generated lead or a sale, but how do we value micro-conversions like engagements, video views, etc.?” Unlike macro-conversions, which have defined formulae, micro-conversions require a few more
For many people, LinkedIn is merely a professional resume, a place to maintain a profile that they look at only during job search times. However, like any social media profile, its value is built when you don’t need it, not when you do. Let’s look at some LinkedIn profile tips and how to use the
