2022 Rewind: Making Sense of Seasonality and Predictive Analytics This year, I had the chance to sit down with Dave Armlin of Chaos Search. Here’s what we chatted about: AI-powered summary created by GoCharlie: Data At Scale: Unlocking The Power Of Big Data With TrustInsights.Ai – I’m here with Christopher Penn, the co founder and…
2022 Rewind: Choosing the Right KPIs for Your Business with Appfire This year, I had the chance to sit down with Kerry Gorgone of Appfire. Here’s what we chatted about: AI-powered summary created by GoCharlie: The Needle Point: Using KPIs To Guide Your Business Success I recently had the chance to talk with Christopher Penn,…
2022 Rewind: Why You Need Data In Your PR Strategy This year, I had the chance to sit down with Amy Rosenberg of Veracity PR. Here’s what we chatted about: AI-powered summary created by GoCharlie: Using Tarot Reading To Analyze Data: Unlocking Insights From The Unknown. I recently had the pleasure of engaging in a…
Summary In today's episode, I walk through how to build a year-end wrapped-style recap dashboard in Looker Studio, layer in TalkWalker competitive benchmarking, and use GA4 attribution to evaluate 2022 content performance for the Trust Insights live show. Here's what this means for you. You gain a repeatable framework for turning end-of-year subscription-style data into…
Almost Timely News: Practical Use Case and Examples of Generative AI (2022-12-11) :: View in Browser 👉 Get my new 2023 marketing planning forecast, free for a limited time » Watch This Newsletter On YouTube 📺 Click here for the video 📺 version of this newsletter on YouTube » Click here for an MP3 audio…
Summary In today's episode, I walk through how marketers can measure the explosive growth of online news content using tools like the GDELT database and SEO platforms. Here's what this means for you. You gain a practical framework for separating meaningful news from noise in an era flooded with AI-generated content. You'll also learn these…
Summary In today's episode, I walk through how to use predictive analytics and seasonal forecasting to plan marketing campaigns across different industries using a cheese shop as a practical example. Here's what this means for you. You gain a repeatable framework for timing ad spend around demand inflection points and choosing the right data sources…
