Danielle asks, “I have started writing blog posts on our company website. Should I use the same content for email marketing? Should I just reuse the content or link back to the site? What about social media?” Content re-use is a fine strategy to get the most out of high-value content. The reality is that…
Camtasia 2020 is out, and it’s got some more polish to help marketers get their jobs done faster. Shared templates Favorites Presets and themes Pre-built templates Packages Magnetic tracks Ripple cuts and deletes Things not in the box but you probably want: Free assets from Techsmith FFMPEG converter Termdown or other simple countdown Get a…
Summary In today's episode, I review Camtasia 2020 from TechSmith, walking through the new features in this video editor built for e-learning, presentations, and fast turnaround production work. Here's what this means for you. You discover practical time-savers that help you and your team produce on-brand videos faster, especially when coordinating with agencies or coworkers.…
Phil asks, “How do you determine a large enough sample size for things like our survey? I always thought 10% sample would be enough, but you seemed to think that’s not true?” It depends on the size of the overall population. The smaller the population, the larger the sample you need. It also depends on…
Summary In today's episode, I break down how to determine the right sample size for surveys and why a flat 10% rule rarely works in practice. Here's what this means for you. You'll stop wasting money on surveys that produce unreliable results and start making decisions backed by statistically sound data. You'll also learn these…
Jessica asks, “How would you differentiate hypothesis formation and searching for relevant variables WITHOUT “data snooping”?” Data snooping, or more commonly known as curve fitting or data dredging, is when you build a hypothesis to fit the data. The way to avoid this is by using evidence not included in the dataset you used to…
Summary In today's episode, I walk through cleaning up years of accumulated cruft in my Google Analytics and Google Tag Manager setups during a live Saturday night data party. Here's what this means for you. You get a real-world walkthrough of how to audit your own analytics so your site runs leaner, loads faster, and…
Jenna asks, “Where are some good sources of music for your podcast?” Let’s talk licensing for a bit. Disclaimer: I am not a lawyer. First, there are two sets of rights you have to know. Performance rights give you the right to use the music itself, to use its copyright. Mechanical rights give you the…
Summary In today's episode, I walk through the three main categories of music licensing for podcasts and where to find legal sources. Here's what this means for you. You avoid six-figure infringement bills and support artists properly when you grasp how performance rights and mechanical rights work and which agencies enforce them. You'll also learn…
