by Christopher S Penn | Oct 29, 2018 | Influence, Influencer Marketing, Innovation, Marketing, Social media, Social networks
Stacy asks, “How do I become a more influential personality on Instagram? I don’t want to go the automated route, but I don’t have much of an audience. My goal is to be a food influencer.” As with all things, we tackle – in order –...
by Christopher S Penn | Jan 18, 2018 | AI, analytics, Artificial Intelligence, Innovation, Machine Learning, Marketing, Marketing Technology
AI is touted as the solution to problems beyond the scope and scale of what humanity could solve on its own in a timely manner. From finding needles in haystacks such as one face in a billion photos to coordinating fleets of autonomous vehicles, AI will likely fulfill...
by Christopher S Penn | Jun 1, 2017 | Customer Experience, Customer Service, Innovation, Marketing, Strategy
Disruption rarely occurs because a new technology magically makes everything better. Few creators of software and algorithms build solely for the purpose of disrupting anything. Many creators of companies build to solve a problem they’ve had and they don’t see anyone...
by Christopher S Penn | Apr 12, 2016 | Conferences, Innovation, Speaking
I had the privilege of speaking at the Social Tools Summit, on the topic of Scaling Innovation, a thin slice of my new book, Leading Innovation. You can watch the entire keynote here: Don’t see anything? Click this link to go to YouTube. If you’d like a...
by Christopher S Penn | Mar 21, 2016 | Conferences, Content, Innovation, Marketing, Marketing Technology
I have the privilege and pleasure of speaking at the annual MarTech San Francisco conference. What started out as a humble gathering of marketing technologists two years ago by Scott Brinker has turned into a juggernaut of a conference. 1,200 all-access attendees and...
by Christopher S Penn | Feb 2, 2016 | analytics, Innovation
Part of the innovation formula in Leading Innovation involves curiosity. We ask questions like, “what would happen if…?” and “what happened when I…?” It’s Groundhog Day today, the day when Punxsutawney Phil emerges from...