On a recent episode of the always excellent Marketing Companion with Tom Webster and Mark Schaefer, they both ruminated about building interactivity into podcasts. The few remaining veteran podcasters from the old days have a few tricks up our sleeves that can help. If you’re hankering for that “almost live” feeling, there is no better…
Try this: Or try this: If your business cannot be found by voice search, you’re going to lose an increasingly larger amount of mobile search traffic. Think carefully about your domain name and how easily the machines will or do recognize it. Think carefully about how clever you want to be with your brand or…
At a recent seminar at the Boston Martial Arts Center, my teacher Mark Davis was talking about one of the oldest and most valuable skills that the ninja had, the ability to perceive and capture information rapidly and accurately. Contrary to popular belief, the ninja were not assassins so much as information gatherers. Much more…
If you’re using Google AdWords, one of your fondest wishes may have been, “wouldn’t it be nice to know how my retargeting efforts are going?”. Google Analytics now offers a built-in fix for this, called affinity categories, which is slowly rolling out to all Analytics users. If you’re familiar with the interests and affinities in…
I’ve heard a lot recently variations on this phrase: “I don’t have time to learn how to…”, followed by topics from statistics to cooking to reading to marketing. The reality should read more like this phrase: “I am unwilling to make the time to learn how to…”, followed by the topics. The reality is that…
Here are two conflicting sets of perspectives. On the one hand, there’s an argument to be made for self actualization. On the other hand, there’s an argument to be made that the “bugger it all, I’m swinging for the fences” is dangerously unrealistic. Believe it or not, these two extremes are not mutually exclusive. How…
I was having dinner the other night with one of my coworkers, and we were discussing a talk I had delivered at a recent conference. During the course of the conversation, I related one of the biggest breakthroughs I had as a speaker that totally changed public speaking for me. In the beginning of my…
One of the most talked about parts of my presentation yesterday at FutureM was on creating intentional conflict to stimulate creativity. For example, I recommended that people with a liberal perspective go read sites like Drudge Report, watch shows like O’Reilly Factor, and listen to broadcasters like Rush Limbaugh. I recommended that people with a…
In my recent travels, I came across this gas pump: Notice anything unusual? Contrary to the typical layout of gas pumps, in which the lowest price fuel grade is on the left, this pump places its most expensive fuel grade on the left. Inattentive, distracted customers will, out of habit, use the left-most pump and…
As the year begins to wind down and people start talking about what’s ahead in the future, one of the topics inevitably is what career paths lay ahead, and what skills will be most valued. One of the most powerful, understated skills of the future in marketing is the person who can generate insight from…
