The Year of the Yin Metal Ox
In East Asian cultures (China, Japan, and Korea), the lunar new year always has three different attributes. There’s one of twelve animal spirits, one of five elements, and a yin or yang energy attribute. This year (2021) is the year of the yin metal ox. The last...Strengths, Weaknesses, and Finding Your Goldilocks Balance
Daniel Johnson Jr. recently asked: For every one of my strengths, there is a balcony and a basement level. The balcony level of a strength is when the strength is showing up at its peak effectiveness. The basement level is when the strength can potentially become a...You Ask, I Answer: When To Start Charging?
Brittany asks, “At what point do you stop doing work for someone and how do you tell them, sorry… love to, but I charge for that?!?!” This is a question that every consultant has had to answer at some point in their careers. There are some bad actors...The Difference Between Change and Improvement
I was asked recently, “what is the difference between change and improvement?” This is an intriguing question, because at first, it seems like improvement should be a subset of change. But is it? Change and improvement are two different things. Change is...#FridayFeeling: The Value of Best Practices
What’s the value of best practices? Some people live and breathe them; other people roundly criticize them. What’s the story? Best practices are competence in a box. They help us to quickly get up to speed on documented, reviewed, and approved ways of...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
