by Christopher S Penn | Apr 19, 2022 | Fireside Chat, AI, Artificial Intelligence, Machine Learning, Marketing, Marketing Data Science
I had a chance to sit down with Manxing Du, Senior Machine Learning Researcher at Talkwalker. We talk about pressing issues in AI and machine learning, natural language processing, bias in datasets, and much more. Can’t see anything? Watch it on YouTube here....
by Christopher S Penn | Feb 14, 2022 | Marketing, AI, Artificial Intelligence, Machine Learning, Marketing Data Science
Maureen asks, “Why do people use machine learning and AI interchangeably?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe...
by Christopher S Penn | Nov 18, 2021 | Marketing Data Science, AI, Artificial Intelligence, Data Science, Machine Learning, Marketing
How much data do you need to effectively do data science and machine learning? The answer to this question depends on what it is you’re trying to do. Are you doing a simple analysis, some exploration to see what you might learn? Are you trying to build a model...
by Christopher S Penn | Oct 15, 2021 | Marketing Data Science, analytics, Data Science, Machine Learning, Marketing, Marketing Technology
Without fail at nearly every marketing conference, someone rails against vanity metrics. Stop measuring them. They don’t matter. They’re the devil. Variations on those themes. So let’s clear the air a bit, because just as some people put too much importance and...
by Christopher S Penn | Sep 20, 2021 | AI, Artificial Intelligence, Data Science, Machine Learning, Marketing, Marketing Data Science, Marketing Technology
I am bullish on AI creating content at scale. I am bearish on AI creating GREAT content at scale – or at all. Why? It comes down to limits of training data, fundamentally. All machine learning models, from the most basic to the most sophisticated, need something...