You Ask, I Answer: AI in Account-Based Marketing?
Audrey asks, “Can you talk about how ABM and AI will interact? Will AI replace ABM?” The premise of ABM is to target your best potential customers. AI will help you tune 3 key questions: – Are they in fact your best customers? – What indicates...You Ask, I Answer: The ROI of Data Quality?
Oz asks, “I have a question about what you mean about data quality can’t be sold and it’s seen as overhead? I suspect we’re talking about 2 different things but I’m curious about what you’re describing.” In the data analytics...IBM THINK 2020 Digital Experience: Day 2 Review
Day 2 of THINK 2020 was much more meat and potatoes, from use cases for AI to process automation. Rob Thomas, SVP Cloud and Data, showed a fun stat that early adopters of AI reaped a 165% increase in revenue and profitability, which was nice affirmation. But the big...IBM THINK 2020 Digital Experience: Day 1 Review
We look back at day 1 of the IBM THINK Digital Experience. Completely different from the in-person experience, but neither better nor worse. Highlights: – AI for IT – complexity of systems – Rob Thomas on a more layperson-friendly Watson Studio...You Ask, I Answer: Can AI Solve Word Problems?
Ravi asks, “Can AI solve word problems?” It depends on how we define word problems. Can AI techniques process language and deliver useful outcomes using natural language processing? Absolutely. Techniques like sentiment analysis and machine translation are...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
