You Ask, I Answer: Design, Marketing, and AI?
Mark asks, “What’s your take on how AI will impact design, like GANs, UX research?” This is a great question because there’s a ton of theory and speculation in the general media, but not a ton of practical applications. Watch this video for...You Ask, I Answer: Tracking Sources of Specific Google Analytics Goals?
Efecan asks, “I saw your video about PDF tracking on GA. I wonder if we can see the source and medium of the traffic that clicks on PDF. Like they came from social media or search etc.” Segmentation is one of the most powerful techniques in Google...Product Review: IBM Watson Studio AutoAI
Today, we’re reviewing IBM Watson Studio’s new AutoAI feature. FTC Disclosure: My company, Trust Insights, is an IBM Registered Business Partner. We receive compensation for any purchases you make through us from IBM and thus I receive indirect financial...You Ask, I Answer: Marketing Skillsets to Hire For in an AI Age?
Denis asks, “Are there new skillsets that marketing leadership should be hiring based on the impact of AI will have?” The answer to this question is contingent on the types of AI solutions your company will be deploying. Broadly speaking, you’ll be...You Ask, I Answer: How Effective is Share of Voice?
Amanda asks, “How effective is share of voice as a measure? Is there a better way to measure PR?” Share of voice is one of my least favorite measures of media and attention for a few reasons: – It’s often denominator-blind, meaning that it rarely takes into...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
Subscribe to my blog & newsletter
