You Ask, I Answer: Bots and the Future of Customer Experience?
Bernie asks, “Do you see chatbots being effective in building and growing the relationships between the brand and audience in 2020?” Bots are a tactic, a tool. The question is, how effective are they at enhancing the overall customer experience? Right now,...You Ask, I Answer: Data Quality and AI?
Sampurnakumar asks, “What level of data quality do you need for AI to be successful? Does it require the best data and best data usage to solve problems?” One of the problems with AI, conceptually, is that it’s seen as this mysterious entity that we...You Ask, I Answer: Multi-Objective Optimization for IBM Watson Studio AutoAI?
Arjuna asks, “Could you please suggest an approach to forecast multiple targets (e.g., is there a way to select multiple columns in AutoAI). In our use case, we need to develop time series forecasts for multiple products. If we correctly understood AutoAI, it...You Ask, I Answer: Visualizing Qualitative Data in Dashboards?
At my MPB2B talk this week, one of the attendees (I didn’t get their name) asked, “What are your suggestions for visualizing qualitative data in dashboards?” First, you can render some of it as-is; in text, for example, one of the most popular and...You Ask, I Answer: Custom Attribution Models in Google Analytics?
Dee asks, “With regard to your attribution models in your AI talks, do you need to create custom reports to get this data into your google analytics? If so, how do you go about doing this and/or anything you could provide to help?” The short answer is that...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
Subscribe to my blog & newsletter
