You Ask, I Answer: Planning Ahead for Holiday Campaigns?
Sasha asks, “How far in advance does planning need to begin for seasonal or holiday shifts in a digital marketing strategy?” It depends on the holiday. This is where forecasting software really shines. Each holiday has an inflection point that’s...You Ask, I Answer: Predictive Analytics for Content Marketing?
Monina asks, “How can predictive analytics make your content more effective?” Predictive analytics comes in two flavors – understanding and building a predictive model of what makes something work, and time-series forecasting to predict when...You Ask, I Answer: Black Friday Marketing Trends?
Kat and about 30 other people ask, “What’s up with Black Friday ads and deals starting earlier and earlier every year?” Markets follow wallets. If there wasn’t demand for it, markets wouldn’t sell it. Watch the video for a tour through...You Ask, I Answer: Keeping Content Marketing and Social Media Fresh?
Whitney asks, “Does anyone have any recommendations/resources for maintaining a fresh perspective when you’re deep in to the calendar planning process for clients? How do you pull yourself out of repetitive, stale caption writing?” I use predictive...You Ask, I Answer: Finding Industry-Specific Content Marketing Opportunities
Patricia asks, “I know the cannabis and CBD space is growing exponentially. What kinds or types of content should I be producing?” This is an interesting question that will rely heavily on SEO data. The method I recommend for finding industry-specific...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
