by Christopher S Penn | Dec 10, 2020 | analytics, Marketing, Marketing Data Science, Predictive Analytics
Sasha asks, “How far in advance does planning need to begin for seasonal or holiday shifts in a digital marketing strategy?” It depends on the holiday. This is where forecasting software really shines. Each holiday has an inflection point that’s...
by Christopher S Penn | Feb 4, 2020 | Content Marketing, Marketing, Marketing Technology, Predictive Analytics
Monina asks, “How can predictive analytics make your content more effective?” Predictive analytics comes in two flavors – understanding and building a predictive model of what makes something work, and time-series forecasting to predict when...
by Christopher S Penn | Nov 27, 2019 | analytics, Marketing, Predictive Analytics, Trends
Kat and about 30 other people ask, “What’s up with Black Friday ads and deals starting earlier and earlier every year?” Markets follow wallets. If there wasn’t demand for it, markets wouldn’t sell it. Watch the video for a tour through...
by Christopher S Penn | Jul 12, 2019 | Predictive Analytics, Content, Content Marketing, Data Science, Machine Learning, Marketing, Marketing Technology
Whitney asks, “Does anyone have any recommendations/resources for maintaining a fresh perspective when you’re deep in to the calendar planning process for clients? How do you pull yourself out of repetitive, stale caption writing?” I use predictive...
by Christopher S Penn | May 1, 2019 | Content Marketing, Content, Data Science, Machine Learning, Marketing, Marketing Technology, Predictive Analytics
Patricia asks, “I know the cannabis and CBD space is growing exponentially. What kinds or types of content should I be producing?” This is an interesting question that will rely heavily on SEO data. The method I recommend for finding industry-specific...
by Christopher S Penn | Dec 19, 2018 | Data Science, Economy, Marketing, Predictive Analytics, Strategy
Lisa asks, “What are your thoughts on the evolving nature of digital marketing and predictive analytics for the next year?” Marketing will be dealing with economic headwinds in 2019. Anyone looking at leading economic indicators sees the writing on the...