Predictive Analytics Archives - Christopher S. Penn Marketing Blog

You Ask, I Answer: Finding Industry-Specific Content Marketing Opportunities

by Christopher S Penn | May 1, 2019 | Content, Content Marketing, Data Science, Machine Learning, Marketing, Marketing Technology, Predictive Analytics

Patricia asks, “I know the cannabis and CBD space is growing exponentially. What kinds or types of content should I be producing?” This is an interesting question that will rely heavily on SEO data. The method I recommend for finding industry-specific...

You Ask, I Answer: Digital Marketing in Recessions and Predictive Analytics

by Christopher S Penn | Dec 19, 2018 | Data Science, Economy, Marketing, Predictive Analytics, Strategy

Lisa asks, “What are your thoughts on the evolving nature of digital marketing and predictive analytics for the next year?” Marketing will be dealing with economic headwinds in 2019. Anyone looking at leading economic indicators sees the writing on the...

You Ask, I Answer: Human Roles in Predictive Analytics

by Christopher S Penn | Oct 18, 2018 | AI, analytics, Artificial Intelligence, Machine Learning, Marketing, Marketing Technology, Predictive Analytics

Nathan asks, “Do you see a place for human contributions still in predictive analytics even with A.I. taking over?” There are indeed still reasons for humans to play a role in predictive analytics. Watch the video to learn the three most important reasons,...

You Ask, I Answer: How to Prepare a Marketing Budget

by Christopher S Penn | Sep 25, 2018 | Business, Marketing, Predictive Analytics, Strategy

Matthias asks, “Soon we will be preparing marketing budgets for next year. What tips do you suggest?” Budgeting is forecasting, and forecasting means prediction. Identify highest ROI channels and strategies based on historical data Cost data is essential Identify...

You Ask, I Answer: How to Take Marketing to the Next Level?

by Christopher S Penn | May 9, 2018 | Business, Marketing, Predictive Analytics, Strategy

Mark asked, “I have a great team and we do a lot of things right. What do we need to do to take things to the next level?” One of the things marketers – and business people in general – do wrong is assume that having the right team is enough....

You Ask, I Answer: What Predictive Models Do You Work With?

by Christopher S Penn | May 8, 2018 | AI, analytics, Artificial Intelligence, Machine Learning, Marketing, Marketing Technology, Predictive Analytics

Ben asks, “Predictive analytics seems like a big topic – what kinds do you work with most or find work best?” Prediction falls into two general buckets, scoring and forecasting. Scoring builds a model to understand, as best as possible, why something happened...