You Ask, I Answer: Overcoming Similarly Named Brands in SEO?
Natasha asks, “I found out that SERP for your name is shared with a namesake, an actor. I wonder, what would you recommend to someone in a similar situation, but who doesn’t have online presence of your magnitude, and just starts working on a personal...You Ask, I Answer: Personal Branding in 2019
Bruno asks, “What is your main advice to someone getting started on building a reputation and working on personal branding in 2019?” Search is back on top of the pile when it comes to people finding us and driving traffic. Watch the video and take these 5...You Ask, I Answer: Current Video Gear On The Road?
Brian asks, “What are you currently carrying/using on the road for video?” Great question. For the most part, I’m doing two primary functions with video on the road – documentation of stuff and capturing my talks. For the former, all you really need is a...What I’ll Be Sharing at IBM THINK 2018
IBM THINK 2018 is only a half-dozen weeks away, the largest gathering of technology, business, and development in the entire IBM ecosystem. It’s a mashup of shows like Interconnect, Amplify, Vision, and World of Watson and promises to bring hundreds of thousands...Measuring Your Personal Branding, Part 3: Data Assembly
Personal branding has been a hot topic since the dawn of the digital age. In the last 13 years, it’s become one of the most searched topics by people: However, one area of personal branding has remained elusive: measuring it effectively. Many personal branding guides,...AI for Marketers Book
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