by Christopher S Penn | Oct 14, 2020 | Marketing, Personal branding
Nadia asks, "What are the best tips you would give to someone who has just started building their personal brand?" Remember the words of Mitch Joel: it's not who you know, it's who knows you. What do you want to be known for? Be crystal clear about that first. Once...
by Christopher S Penn | Oct 9, 2020 | Marketing, Personal branding, Strategy
Alexandra asks, "In your opinion, is it possible to become an expert and succeed online without personal branding?" Of course. A personal brand is nothing more than a brand. Can a company have a runaway product without itself becoming a well-known brand? Of course....
by Christopher S Penn | Oct 8, 2020 | Personal branding, Marketing
Misha asks, "Do you think it's easier or harder to build a strong personal brand now than 10 years ago?" It's different but the principles are still the same. On social media, mainstream social media now requires ad spend whereas 10 years ago it didn't, but tons of...
by Christopher S Penn | Jul 16, 2019 | Awakening, Careers, Marketing, Motivation, Personal branding
Mark asks, "For a business professional, what are the personal measurements we should be using to improve our 'game' and remain relevant? Does anybody out there have metrics on yourself?" This is an important question; the answers will depend on how self-aware you...
by Christopher S Penn | Jul 9, 2019 | Personal branding, Marketing, search engine optimization, SEO
Natasha asks, "I found out that SERP for your name is shared with a namesake, an actor. I wonder, what would you recommend to someone in a similar situation, but who doesn't have online presence of your magnitude, and just starts working on a personal brand and sees...
by Christopher S Penn | Apr 15, 2019 | Brand, Careers, Marketing, Personal branding
Bruno asks, "What is your main advice to someone getting started on building a reputation and working on personal branding in 2019?" Search is back on top of the pile when it comes to people finding us and driving traffic. Watch the video and take these 5 steps to...