Category: Personal branding
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You Ask, I Answer: Personal Brands and Businesses?
Jeremy asks, “How should content entrepreneurs think about their personal brands and their businesses?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find older…
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You Ask, I Answer: Tips for Starting to Build Your Personal Brand?
Nadia asks, “What are the best tips you would give to someone who has just started building their personal brand?” Remember the words of Mitch Joel: it’s not who you know, it’s who knows you. What do you want to be known for? Be crystal clear about that first. Once you know that, once you’re…
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You Ask, I Answer: Succeeding Online Without a Personal Brand?
Alexandra asks, “In your opinion, is it possible to become an expert and succeed online without personal branding?” Of course. A personal brand is nothing more than a brand. Can a company have a runaway product without itself becoming a well-known brand? Of course. Consider how many products, services, and companies with strong brands are…
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You Ask, I Answer: Building a Personal Brand in 2020?
Misha asks, “Do you think it’s easier or harder to build a strong personal brand now than 10 years ago?” It’s different but the principles are still the same. On social media, mainstream social media now requires ad spend whereas 10 years ago it didn’t, but tons of niche social networks still provide the same…
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You Ask, I Answer: Personal Analytics and Quantified Self?
Mark asks, “For a business professional, what are the personal measurements we should be using to improve our ‘game’ and remain relevant? Does anybody out there have metrics on yourself?” This is an important question; the answers will depend on how self-aware you are. I use a framework I first saw from my friend and…
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You Ask, I Answer: Overcoming Similarly Named Brands in SEO?
Natasha asks, “I found out that SERP for your name is shared with a namesake, an actor. I wonder, what would you recommend to someone in a similar situation, but who doesn’t have online presence of your magnitude, and just starts working on a personal brand and sees that an influential namesake occupies most of…
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You Ask, I Answer: Personal Branding in 2019
Bruno asks, “What is your main advice to someone getting started on building a reputation and working on personal branding in 2019?” Search is back on top of the pile when it comes to people finding us and driving traffic. Watch the video and take these 5 steps to build your personal brand and reputation…
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You Ask, I Answer: Current Video Gear On The Road?
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Brian asks, “What are you currently carrying/using on the road for video?” Great question. For the most part, I’m doing two primary functions with video on the road – documentation of stuff and capturing my talks. For the former, all you really need is a smartphone with a decent camera. For the latter, here’s what…
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What I’ll Be Sharing at IBM THINK 2018
IBM THINK 2018 is only a half-dozen weeks away, the largest gathering of technology, business, and development in the entire IBM ecosystem. It’s a mashup of shows like Interconnect, Amplify, Vision, and World of Watson and promises to bring hundreds of thousands of our data-minded tribe to Las Vegas. I’ll be speaking at THINK at…
