Christopher S. Penn – Marketing AI Keynote Speaker

Month: December 2011

  • Top and bottom 10 blog posts of 2011

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    Christopher S Penn

    As the clock ticks down, here are the top and bottom 10 blog posts of the year. I picked 10 of each because I think it’s interesting to see what caught on and what didn’t. The Top 10 #re2011:t10: How to value social media traffic: https://www.christopherspenn.com/2011/07/how-to-value-social-media-traffic/ #re2011:t9: Google Analytics power tips for tracking behavior: https://www.christopherspenn.com/2011/08/4-google-analytics-power-tips-for-tracking-behavior/

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  • Expand your three words

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    Christopher S Penn

    A bunch of folks are starting to put together their three words lists. While we’ve said in years past that the three words aren’t resolutions or goals, I wanted to take a moment to explore how they could give rise to goals and measurements. If you’re the sort of person who likes to be able

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  • Three Words for 2012

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    Christopher S Penn

    Every year since 2006, friends of Chris Brogan put together our three words for the coming year that define what we’re focusing on in the coming year. They’re not goals, but more like rails or guides that help keep us moving in the general correct direction. Here are mine for 2012. Story When I look

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  • Looking back at the three words for 2011

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    Christopher S Penn

    Back at the beginning of the year, I shared with you the three words I chose for 2011. If you’re not familiar with this, here’s the original post. Let’s see how they panned out, shall we? System The original idea was to see how many ideas from automation of the World of Warcraft Auction House

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  • Always on

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    Christopher S Penn

    We live in the age of always on. I don’t just mean the electronic devices that surround us, but that the audience itself is always on, which means we are always on. There is no time now when you and your employees are not potentially on YouTube, on Twitter, on Facebook. Your average smartphone or

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  • Awaken Your Holidays

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    Christopher S Penn

    To celebrate the holidays, instead of doing a silly video or the myriad of other Christmas themes, I thought I’d honor the timeless tradition of regifting and give you something other people gave me. Back in early 2011, I took a trip to South Korea and during that time period, I knew that blogging and

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  • #re2011: Top and bottom 10 posts from my blog this year

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    Christopher S Penn

    Beginning tomorrow, I’m starting a Twitter series until the end of the year called #re2011. It’ll be a replay of the top and bottom 10 posts from my blog as determined by Google Analytics. Each post will be tagged, indicating whether it’s in the top or bottom 10. At the conclusion of the series, we’ll

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  • Should you have a formula for creating marketing programs?

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    Christopher S Penn

    Yesterday on his Kitchen Table Companies chat, Chris Brogan asked: “Should you have a formula for creating marketing programs?” The answer should be relatively evident to anyone who’s ever tried to cook something: it depends. If you’re cooking a dish for the first time, following a formula, following a recipe, is probably a good idea.

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  • Be your own social media customer

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    Christopher S Penn

    If you want a viable long-term social media strategy, there’s one that is nearly foolproof: be your own customer. This has been phrased in many, many ways, such as eat your own dog food, etc., and for good reason: it’s true. Despite being true, however, we rarely do it. More important, we have to expand

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  • Making the cut

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    Christopher S Penn

    Decide: from French decider or Latin decidere, infinitive of decido (“cut off, decide”), from de (“down from”) + caedo (“cut”). To decide something isn’t to just make up your mind. To decide, in the truest sense of the word, is to cut down or cut away from all other possible choices. Once you cut down

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