by Christopher S Penn | Jul 30, 2022 | Account-based marketing, Almost Timely, Marketing Data Science, Newsletter, PodCamp, Podcasting
Almost Timely News, 31-July-2022: Old School Podcast Marketing, First/Second/Third Party Data, Big Data Analytics (7/31) :: View in Browser Take my new Google Analytics 4 for Marketers Course » Watch This Newsletter On YouTube Click here for the video version of this...
by Christopher S Penn | Jun 15, 2020 | Account-based marketing, AI, Artificial Intelligence, Machine Learning, Marketing, Marketing automation, Marketing Technology
Audrey asks, “Can you talk about how ABM and AI will interact? Will AI replace ABM?” The premise of ABM is to target your best potential customers. AI will help you tune 3 key questions: – Are they in fact your best customers? – What indicates...
by Christopher S Penn | Oct 9, 2018 | Account-based marketing, Marketing, Marketing automation, Marketing Technology, Strategy
Joshua asks, “As a content marketer in the mortgage industry, I’m incredibly intrigued at the possibilities in account-based marketing. I want to learn more!” ABM, or target account marketing, is ideally suited for long, complex, high-value sales. ABM is principally...
by Christopher S Penn | Apr 6, 2017 | AI, Account-based marketing, Artificial Intelligence, Future, Marketing, Marketing automation, Marketing Technology
The premise of account-based marketing (ABM) is that we marketers should only expend valuable, scarce resources like time and money on the most probable prospective customers. Why spend on people who won’t buy? Properly implemented, ABM delivers significantly higher...
by Christopher S Penn | Jan 30, 2017 | Account-based marketing, Marketing, Marketing automation, Marketing Technology
The last marketing trend for 2017 I covered to some degree in this post about account-based marketing (ABM). ABM is likely to become the dominant form of marketing for complex sales as marketing automation software becomes more impactful and less expensive than ever....
by Christopher S Penn | Jan 24, 2017 | Account-based marketing, Marketing, Marketing Technology, Strategy
The major consequence of peak social is the digital attention gap. What is the digital attention gap? It’s the space between everyone we as marketers want to reach online and our ability to do so. Once upon a time, social media and digital marketing promised us nearly...