Month: April 2008

  • Power Calendaring with iCal, Google Calendar, and Sync

    My calendar grows increasingly crazy as the various ventures I work with continue to gain popularity, from the Student Loan Network and the Financial Aid Podcast to Marketing Over Coffee and PodCamp. Recently, I found myself having to sync two iPods, a phone, Google Calendar, and iCal, and in the process, a whole bunch of…

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  • Watch this Justin.tv video from PodCamp NYC

    The background: individual sponsor tables were set up by PodCamp NYC organizers so that sponsors could share what they had to offer with the community. This particular lifecasting crew decided that they’d set up shop on a sponsor’s table (having not sponsored themselves) and when asked to leave so that the sponsor could set up,…

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  • Why Old Media Matters More Than Ever

    Why Old Media Matters More Than Ever There’s a persistent dangerous meme in new media, the idea that old media (television, radio, and newspapers) is irrelevant and dying. It’s not. In fact, if anything, old media is more relevant than ever. Why? In the old days – and by that I mean pre-1996 – old…

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  • The Dual Mandate of PodCamp

    The Dual Mandate of PodCamp PodCamp NYC was yet another fantastic success in the ever growing lineups of PodCamps around the world, and I’m very pleased to have been a part of it. I wanted to take a moment as co-founder and Executive Director of the PodCamp Foundation to very clearly lay out what the…

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  • What I'll Be Sharing at PodCamp NYC

    What I’ll Be Sharing at PodCamp NYC A few people have wondered what I’ll be sharing at PodCamp NYC. I’ve got two sessions blocked out, plus possibly a panel – we’ll see about the last part. Session 1: Intro to Podcasting: The Podcasting 101 session. 10 AM Friday, Hall of Fame Wunsch Center. How to…

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  • A picture is worth 10,000 words – or a marketing meeting

    Funny – here at work at the Student Loan Network, I just had a meeting with our marketing director about a press release. The topic of the press release was to emphasize how we’re still open for business despite all the credit market turmoil, how not everyone is going out of business, etc. What was…

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  • Buy me a cookie, dude – Marriott Customer Survey

    I got this email just today from Marriott about my stay in Washington, DC. To the Marriott folks: Look, no offense, but I’m not going to take your survey. You’ve already got my money, and now you want my time in return for nothing at all. Come on, offer me something, even just something token,…

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  • PodCamp DC Review

    PodCamp DC was a fantastic event held on April 19, 2008 at the Art Institute of Washington. A huge hat tip to AIW for offering the venue and helping out with logistics. Hats off as well to organizers Tammy Munson, Joel Witt, and Ernie Ambrose. Not much to say right now, save that it was…

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  • New media has gotten marketing confused

    I had an epiphany of sorts in the shower. What a lot of new media folks talk about – audience building, impressions, and the dreaded M word, monetization – is not marketing. Marketing is the sharing of ideas. So what is all the stuff we in new media talk about? Sales. Whether it’s pay per…

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  • How to Not Hire Someone

    Yes, someone gave a seminar on how to avoid hiring qualified workers. There’s a twist to this story. [youtube]https://www.youtube.com/watch?v=TCbFEgFajGU[/youtube] Watch the video in its entirety. Did you enjoy this blog post? If so, please subscribe right now! Get this and other great articles from the source at www.ChristopherSPenn.com

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