Category: Data Visualization
-
What Personal Data Science Teaches Marketers
A few years ago, there was a big movement called Quantified Self, in which we would apply principles of analytics and data science to our lives with fitness trackers and other apps that would help quantify how we were living. For a variety of reasons – mainly overhead – that movement never really took off.…
-
Four Requirements of Great Marketing Data Visualization
Shashi asks, “People are very visual. What is your best tool for a novice marketer to create good visuals with data?” The best tool? It depends. If we think of a visualization like a cooked dish, like a cake, then we have to have four things: The recipe. What are we making? What should it…
-
You Ask, I Answer: Data Visualization Courses?
Dasha asks, “I want to take some classes on analytics and visualization skills – what would you recommend?” I’d start by learning the principles of data visualization first. Edward Tufte’s book, The Visualization of Quantitative Information, is the classic textbook to start with. Then look at Data Studio’s introductory course, followed by Microsoft’s free EdX…
-
You Ask, I Answer: Data Science Tools for Marketers?
Monina asks, “What tools are useful to help marketers dig deep into their organization’s data?” The answer to this question depends on the level of skill a marketer has in data science, specifically the technical and statistical skillsets. I’d put the available tools in categories of beginner, intermediate, and advanced. Beginner tools help marketers extract…
-
You Ask, I Answer: ZIP Code Mapping for Sales Territories?
Maria asks, “I need to create a zip code territory map with each area represented by a different color (that I can pick). It will be exported as a graphic file. Are there any free/low cost options for this that are easy to use?” Download all the ZIP codes from the USPS/Data.gov and then code…
-
You Ask, I Answer: Best Simple Data Visualization Tools?
Mike asks, “My former partner/creative director is looking for a layman-accessible tool for doing cool animations with simple data sets. (Think Hans Rosling.) Do you know any tools or people who can make information beautiful?” There are tons of tools out there that do data animations. I’d suggest looking at Google’s Data GIF Maker as…
