by Christopher S Penn | Sep 7, 2021 | Marketing Data Science, Data, Data Science, Data Visualization, Marketing, Marketing Technology, Strategy
A few years ago, there was a big movement called Quantified Self, in which we would apply principles of analytics and data science to our lives with fitness trackers and other apps that would help quantify how we were living. For a variety of reasons – mainly...
by Christopher S Penn | May 27, 2021 | Marketing, Data Visualization, Marketing Data Science, Marketing Technology
Shashi asks, “People are very visual. What is your best tool for a novice marketer to create good visuals with data?” The best tool? It depends. If we think of a visualization like a cooked dish, like a cake, then we have to have four things: The recipe....
by Christopher S Penn | Jul 22, 2020 | Data, Data Science, Data Visualization, Marketing, Marketing Data Science, Marketing Technology
Dasha asks, “I want to take some classes on analytics and visualization skills – what would you recommend?” I’d start by learning the principles of data visualization first. Edward Tufte’s book, The Visualization of Quantitative...
by Christopher S Penn | Jan 31, 2020 | Data, Data Science, Data Visualization, Google Analytics, Google Data Studio, IBM, Marketing, Marketing Technology
Monina asks, “What tools are useful to help marketers dig deep into their organization’s data?” The answer to this question depends on the level of skill a marketer has in data science, specifically the technical and statistical skillsets. I’d...
by Christopher S Penn | Nov 20, 2019 | Data, Data Science, Data Visualization, Marketing, Sales
Maria asks, “I need to create a zip code territory map with each area represented by a different color (that I can pick). It will be exported as a graphic file. Are there any free/low cost options for this that are easy to use?” Download all the ZIP codes...
by Christopher S Penn | Nov 5, 2019 | Data, Data Science, Data Visualization, Marketing, Marketing Technology
Mike asks, “My former partner/creative director is looking for a layman-accessible tool for doing cool animations with simple data sets. (Think Hans Rosling.) Do you know any tools or people who can make information beautiful?” There are tons of tools out...