Summary In today's episode, I explain how to use various AI platforms to identify the perfect influencers for your marketing niche. Here's what this means for you. You can move beyond generic lists to find the actual voices driving conversation in your industry. You'll also learn these concepts: how deep research tools utilize customer profiles,…
Summary In today's episode, I explore the best AI tools and prompting techniques for designing high-quality infographics. Here's what this means for you. You gain the ability to turn raw data into stunning, professional visual assets using simple AI workflows. You'll also learn these concepts: how to choose between static and editable HTML graphics, why…
Summary In today's episode, I walk through migrating Google Data Studio reports from Universal Analytics to Google Analytics 4 with a live dashboard rebuild. Here's what this means for you. You gain a systematic process for auditing your existing reports so your analytics survives the platform transition without losing critical insights. You'll also learn these…
A few years ago, there was a big movement called Quantified Self, in which we would apply principles of analytics and data science to our lives with fitness trackers and other apps that would help quantify how we were living. For a variety of reasons – mainly overhead – that movement never really took off.…
Shashi asks, “People are very visual. What is your best tool for a novice marketer to create good visuals with data?” The best tool? It depends. If we think of a visualization like a cooked dish, like a cake, then we have to have four things: The recipe. What are we making? What should it…
Summary In today's episode, I walk through what to do when your data analysis comes up empty and how the team pivots toward influencer network mapping as a practical next step. Here's what this means for you. You'll see how a failed analysis still creates real value by exposing gaps in your data and pointing…
Summary In today's episode, I explain the paradigm shift in Google Analytics 4 around filters and reporting workflows. Here's what this means for you. You need to rethink how your team delivers insights because GA4 now treats analysis and visualization as separate functions, pushing more work onto analysts. You'll also learn these concepts: why GA4…
Dasha asks, “I want to take some classes on analytics and visualization skills – what would you recommend?” I’d start by learning the principles of data visualization first. Edward Tufte’s book, The Visualization of Quantitative Information, is the classic textbook to start with. Then look at Data Studio’s introductory course, followed by Microsoft’s free EdX…
Summary In today's episode, I walk through a recommended learning path for analytics and visualization skills, starting with foundational textbooks and progressing through free online courses. Here's what this means for you. Following this progression builds rare high-value skills that pair creative marketing instincts with quantitative analysis, making you a standout candidate who commands higher…
