One of the popular memes these days in business press and media is to say how out of vogue “busy” is. You’re not supposed to be busy. It’s not fashionable to say you’re busy. Busy means you planned ahead poorly. Busy means that you’re inefficient, ineffective, or outright unintelligent. Busy means you make poor choices.
Electronics continue to get smaller and more portable every year. Recently, a few folks have asked what the video gear of choice is these days, especially for road warriors. Here’s my current gearing strategy – and bear in mind, this is subject to change, too! First, this is what all of the gear looks like,
Transfluent asked on Twitter: @cspenn Do you have any posts that cover how to choose which markets to expand into for businesses expanding to new international markets? — Transfluent (@Transfluent_EN) October 10, 2014 This is an interesting question, especially from a digital marketing perspective. The first and most logical choice is: go wherever the business
In the last post, we discussed a basic tactic for determining what you should and shouldn’t give away in your content marketing strategy. Let’s look at a more advanced strategy that’s derived from the old ninja clans of ancient Japan. In the lore of the ninja, one of the most prized items held by the
At the recent Entrepreneur Magazine Winning Strategies in Business conference, I had the opportunity to answer a question that’s one of my favorites: “How much should you give away for free in content marketing?” We’ll answer this in two parts, a common answer today and a ninja answer tomorrow. First, when it comes to your
I left the world of financial aid and student loans way back in January 2010. I had created a ton of content for the company I was working for at the time, including the very first financial aid podcast, and I’m proud that kids paid less for college based on the work I did. But
At a recent Social Media Breakfast, Tom Webster, co-author of The Mobile Commerce Revolution, urges us to get out more and stop relying so heavily on digital marketing analytics data only. In this short 11 minute talk, learn why Google Analytics, Hootsuite, Hubspot, and other digital marketing tools only give you part of the whole
Over the weekend, I was mulling a few different concepts over, and one got stuck and wouldn’t go away until I wrote it out. In the news, we see lots of stories about police brutality and the police state. We see lots of stories on social media about companies that rule over their employees with
Have you ever had your CMO/CEO/Head Cheese ask you, “So how does our marketing program compare to the industry average?” Despite the fact that industry averages are notoriously questionable and generally a waste of time, when the boss asks, we typically need to answer with something more than a “stop wasting my time”. To provide
