Category: Professional Development
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Mind Readings: Startups, Brands, Agencies, and Professional Development
Looking to improve your skills in a dynamic working environment? Consider moving from a brand-side role to a startup or agency. These environments offer the opportunity to flex and grow your existing skills, learn new ones, and remain relevant in an ever-changing landscape. However, be prepared for the fast-paced, multi-faceted demands that can lead to…
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Mind Readings: What Does Intermediate Mean?
In a discussion recently about conference sessions, I raised the challenging question: what does intermediate even mean? Chances are it’s not an especially helpful expression. Here’s what we can do better. Intermediate means different things to different people, so event planners and speakers should be more specific when describing conference sessions. If you’re unsure if…
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You Ask, I Answer: Staying Current with Marketing Trends?
Lauren asks, “How do you stay current with all the digital/social changes that come up daily and how do you keep you team on the cutting edge?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript…
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You Ask, I Answer: Skills for New Marketers?
Chandni asks, “What are the new skills that marketers entering the field need to learn?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find…
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How to Develop an Analytical Mindset in Marketing
Denise asks, “How do you help employees think analytically to determine what the data means?” Thinking analytically employs several different mental skills and attributes. All are learnable, but some people have more natural aptitudes than others. Before we can talk about helping employees think analytically, we have to define what analytical thinking is. Analytical Thinking…
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You Ask, I Answer: Tips for Offering Workshops and Trainings?
Jordie asks, “What are your experiences in offering workshops / trainings? I am looking to craft and launch workshop myself so I am super interested to hear how you did / and are doing.” Workshops and trainings are a core part of what I do, so there’s definitely a logic and process to it. First,…
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You Ask, I Answer: Staying Ahead in AI and MarTech?
Buyan asks, “What habits do you do on a regular basis that help you learn and stay ahead in the AI and MarTech space?” Staying current means doing two things: learning and practicing. You need both, in equal amounts, to be able to stay current and fresh. Listen in for details on how to approach…
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You Ask, I Answer: Tools or Concepts in Marketing Data Science?
Jessica asks, “Which should we focus on learning most in marketing data science, concepts or tools?” Without a doubt, concepts. You learn frying, not a specific model of frying pan. You learn painting, not a particular paint brush. You learn to play any piano, not just one kind of piano. Can’t see anything? Watch it…
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You Ask, I Answer: Making Instructional Screencasts?
Thomas asks, “What tool do you like to use to record your computer screen? Looking to make an instructional video and I want to show the steps on the screen as I go.” Without a doubt, Techsmith Camtasia. It’s the best tool for the job, especially if you want to do more interactive stuff like…
