by Christopher S Penn | Feb 6, 2023 | Careers, Marketing, Professional Development
Looking to improve your skills in a dynamic working environment? Consider moving from a brand-side role to a startup or agency. These environments offer the opportunity to flex and grow your existing skills, learn new ones, and remain relevant in an ever-changing...
by Christopher S Penn | Oct 4, 2022 | Mind Readings, Awakening, Conferences, Marketing, Professional Development
In a discussion recently about conference sessions, I raised the challenging question: what does intermediate even mean? Chances are it’s not an especially helpful expression. Here’s what we can do better. Intermediate means different things to different...
by Christopher S Penn | Sep 9, 2022 | Marketing, Professional Development, Trends
Lauren asks, “How do you stay current with all the digital/social changes that come up daily and how do you keep you team on the cutting edge?” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...
by Christopher S Penn | Feb 11, 2022 | You Ask I Answer, Marketing, Professional Development
Chandni asks, “What are the new skills that marketers entering the field need to learn?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/secure/cspenn/yaia-marketing-skills.mp3 Download the MP3 audio...
by Christopher S Penn | Jun 28, 2021 | Marketing Data Science, Marketing, Professional Development
Denise asks, “How do you help employees think analytically to determine what the data means?” Thinking analytically employs several different mental skills and attributes. All are learnable, but some people have more natural aptitudes than others. Before...
by Christopher S Penn | Feb 8, 2021 | Marketing, Education, Professional Development, Social media, Social networks
A friend recently asked what sorts of great B2B content marketing stuff I’ve read lately that I could recommend and I realized… I haven’t read any in a really long time. Not because there isn’t any to be had per se, but because who and what I read has diverged...