by Christopher S Penn | Feb 11, 2022 | You Ask I Answer, Marketing, Professional Development
Chandni asks, “What are the new skills that marketers entering the field need to learn?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it...
by Christopher S Penn | Jun 28, 2021 | Marketing Data Science, Marketing, Professional Development
Denise asks, “How do you help employees think analytically to determine what the data means?” Thinking analytically employs several different mental skills and attributes. All are learnable, but some people have more natural aptitudes than others. Before...
by Christopher S Penn | Feb 8, 2021 | Marketing, Education, Professional Development, Social media, Social networks
A friend recently asked what sorts of great B2B content marketing stuff I’ve read lately that I could recommend and I realized… I haven’t read any in a really long time. Not because there isn’t any to be had per se, but because who and what I read has diverged...
by Christopher S Penn | Oct 22, 2020 | Education, Marketing, Professional Development, Training
Jordie asks, “What are your experiences in offering workshops / trainings? I am looking to craft and launch workshop myself so I am super interested to hear how you did / and are doing.” Workshops and trainings are a core part of what I do, so...
by Christopher S Penn | Sep 1, 2020 | Professional Development, AI, Artificial Intelligence, Learning, Marketing, Marketing Data Science, Marketing Technology
Buyan asks, “What habits do you do on a regular basis that help you learn and stay ahead in the AI and MarTech space?” Staying current means doing two things: learning and practicing. You need both, in equal amounts, to be able to stay current and fresh....
by Christopher S Penn | May 26, 2020 | Data Science, Marketing, Marketing Data Science, Professional Development
Jessica asks, “Which should we focus on learning most in marketing data science, concepts or tools?” Without a doubt, concepts. You learn frying, not a specific model of frying pan. You learn painting, not a particular paint brush. You learn to play any...