You Ask, I Answer: Tools or Concepts in Marketing Data Science?
Jessica asks, “Which should we focus on learning most in marketing data science, concepts or tools?” Without a doubt, concepts. You learn frying, not a specific model of frying pan. You learn painting, not a particular paint brush. You learn to play any...You Ask, I Answer: Making Instructional Screencasts?
Thomas asks, “What tool do you like to use to record your computer screen? Looking to make an instructional video and I want to show the steps on the screen as I go.” Without a doubt, Techsmith Camtasia. It’s the best tool for the job, especially if...You Ask, I Answer: Advice for May Graduates in PR?
Brianna asks, “What advice would you give to a communication college student graduating in May?” This year’s graduating class will undoubtedly be in one of the most challenging environments for employment in the last decade. For starters: – Do...You Ask, I Answer: Marketing Professional Development?
Monina asks, “What do you currently do for professional development? What do you look for?” I practice what’s called inquiry-based learning, or problem-based learning. This particularly methodology comes from the medical world; in the 1960s, students...You Ask, I Answer: Where Do You Go To Get Smarter?
Jeremy asks, “Who are your communities? Where do you go to get smarter?” In the context of business and marketing, getting smarter in a useful way requires focused learning. Once you’ve become competent in the basics, you need focused lines of...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
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