How to Develop an Analytical Mindset in Marketing
Denise asks, “How do you help employees think analytically to determine what the data means?” Thinking analytically employs several different mental skills and attributes. All are learnable, but some people have more natural aptitudes than others. Before...Who To Follow on Social Media For Professional Development
A friend recently asked what sorts of great B2B content marketing stuff I’ve read lately that I could recommend and I realized… I haven’t read any in a really long time. Not because there isn’t any to be had per se, but because who and what I read has diverged...You Ask, I Answer: Tips for Offering Workshops and Trainings?
Jordie asks, “What are your experiences in offering workshops / trainings? I am looking to craft and launch workshop myself so I am super interested to hear how you did / and are doing.” Workshops and trainings are a core part of what I do, so...You Ask, I Answer: Staying Ahead in AI and MarTech?
Buyan asks, “What habits do you do on a regular basis that help you learn and stay ahead in the AI and MarTech space?” Staying current means doing two things: learning and practicing. You need both, in equal amounts, to be able to stay current and fresh....You Ask, I Answer: Tools or Concepts in Marketing Data Science?
Jessica asks, “Which should we focus on learning most in marketing data science, concepts or tools?” Without a doubt, concepts. You learn frying, not a specific model of frying pan. You learn painting, not a particular paint brush. You learn to play any...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
