by Christopher S Penn | Oct 23, 2021 | Blogging
Almost Timely News, 24 October 2021: Marketing Supply Chain, Social Listening, Building Strategy :: View in Browser Learn how to develop social media strategy to beat competitors based on publicly available data » What’s On My Mind: Your Marketing Supply Chain...
by Christopher S Penn | Apr 30, 2020 | Blogging, Content, Content Marketing, Email Marketing, Marketing, Marketing Technology, Strategy
Danielle asks, “I have started writing blog posts on our company website. Should I use the same content for email marketing? Should I just reuse the content or link back to the site? What about social media?” Content re-use is a fine strategy to get the...
by Christopher S Penn | Mar 31, 2020 | Blogging, Content, Content Marketing, Marketing, Strategy
Matt asks, “Our agency wrote a blog post about 6 things to consider when choosing a yearbook publisher. However, they only used our name in the post once. That seems…odd…to me. I asked why and they said “We do not recommend putting your name in...
by Christopher S Penn | Aug 13, 2019 | Blogging, Marketing, Marketing Technology
I used to love Disqus. Once upon a time, it was a great ad-supported commenting system that allowed for rich interactivity, and even had a profit-share for site owners. But times change, companies change, and Disqus is now an ugly hindrance to my website instead of a...
by Christopher S Penn | Jun 13, 2019 | Marketing Technology, Blogging, Marketing, Marketing automation, Strategy
Ashley asks, “How do I get my blog subscribers to opt in to my other subscription So I can get them nurtured and moving down my funnel?” Let’s assume a blog subscriber is someone who has subscribed to your RSS feed, so they receive your blog posts...
by Christopher S Penn | Apr 12, 2019 | Coffee, Blogging, Foodblogging
Today’s topic is usually a culinary joke: hotel coffee. Almost every business traveler has had the same complaints about hotel coffee in the room. Bitter. Weak. Tasteless. Awful. Yet we struggle with it out of need, sometimes even desperation. Is there a better...