by Christopher S Penn | May 24, 2023 | Blogging
In today’s episode, I delve into the intricacies of integrating diversity, equity, and inclusion (DEI) initiatives into Artificial Intelligence (AI) models. It’s a complex and intriguing discussion, and I shed light on some key questions: Should we train...
by Christopher S Penn | Oct 23, 2021 | Blogging
Almost Timely News, 24 October 2021: Marketing Supply Chain, Social Listening, Building Strategy :: View in Browser Learn how to develop social media strategy to beat competitors based on publicly available data » What’s On My Mind: Your Marketing Supply Chain...
by Christopher S Penn | Apr 30, 2020 | Blogging, Content, Content Marketing, Email Marketing, Marketing, Marketing Technology, Strategy
Danielle asks, “I have started writing blog posts on our company website. Should I use the same content for email marketing? Should I just reuse the content or link back to the site? What about social media?” Content re-use is a fine strategy to get the...
by Christopher S Penn | Mar 31, 2020 | Blogging, Content, Content Marketing, Marketing, Strategy
Matt asks, “Our agency wrote a blog post about 6 things to consider when choosing a yearbook publisher. However, they only used our name in the post once. That seems…odd…to me. I asked why and they said “We do not recommend putting your name in...
by Christopher S Penn | Aug 13, 2019 | Blogging, Marketing, Marketing Technology
I used to love Disqus. Once upon a time, it was a great ad-supported commenting system that allowed for rich interactivity, and even had a profit-share for site owners. But times change, companies change, and Disqus is now an ugly hindrance to my website instead of a...
by Christopher S Penn | Jun 13, 2019 | Marketing Technology, Blogging, Marketing, Marketing automation, Strategy
Ashley asks, “How do I get my blog subscribers to opt in to my other subscription So I can get them nurtured and moving down my funnel?” Let’s assume a blog subscriber is someone who has subscribed to your RSS feed, so they receive your blog posts...