Summary In today's episode, I share a cautionary tale about a PR firm that pitched me a guest who is already a personal friend of mine. Here's what this means for you. You can avoid embarrassing mistakes by improving two-way communication between PR firms and clients about existing relationships. You'll also learn these concepts: why…
The following is a guest post from the inimitable Jay Baer. The best opportunity to grow your business with customer service is to engage with your “onstage haters,” or customers who complain in public forums. And the best opportunity to engage with your onstage haters isn’t in social media (yet). More than half of onstage…
Today’s post is brought to you by C.C. Chapman, author of Amazing Things Will Happen. I love the outdoors and am always happiest when I’m hiking along a trail towards the summit of a mountain. This must be why there are so many metaphors and analogies that have an outdoors slant in my new book…
When C.C. Chapman and I were writing our book Content Rules, I kept asking him, “Does this have any value?” “Isn’t this stuff that everyone already knows?” And ultimately, “Isn’t this obvious?” Well guess what? It wasn’t obvious. And thousands of book sales and tons of positive reviews later, I finally grok that. Derek Sivers,…
“Intelligence is the ability to adapt to change. ” – Stephen Hawking Most of my life I’ve faced one challenge or another. Nothing special, plenty of people have faced darker roads. A host of them came from making bad choices in the midst of the challenges I faced which lead me not so elegantly to…
You are a superhero. My bet is that you can’t leap buildings in a single bound. I have a feeling that you can’t fly. It’s unlikely that you can make yourself invisible. You may have 20/20 vision (or better), but chances are its not X-ray vision. But, you are a superhero. Comic book superheroes possess…
When I saw human resources’ number come up on my phone display, I knew I’d gotten it, too. After the brief and awkward meeting and requisite paper signing, I headed back to my office, packed up my stuff and took one last look out the 38th floor window at a deserted Burnham Harbor. It was…
I’ll admit to some bias where Chris Penn is concerned. He and I share a similar purpose in life, I think, even though we approach it from two totally different directions. I’ve always believed in the superhero idea, and this idea of Chris’s rings particularly true: we have superhero powers, but we don’t necessary have superhero awareness.…
It is your fault. That is the simple and blunt answer that far to many of you will never embrace as the truth. We want more. We crave better. We Lust after what we don’t have but someone near does. We are full of excuses and yet we fail to discover the answer. I’ve known…
When Mr. Penn approached me, as he had others, with the opportunity to create a guest post for him in his absence, I was initially and naturally quite honored. That feeling, however, turned like spring weather in the Midwest often does to a horrible feeling of dread. How could I, far from a professional or even…
