Starting off a new year is admittedly a symbolic gesture, but one we can leverage to great effect to make needed changes in our lives. Here are my 8 tips that will help make life easier or better for you in the new year. 1. Back that stuff up. If you have never thought about
At this year’s Hubspot Inbound 2013 conference, I had the privilege to share a 12 minute talk on awakening your superhero with the power that sits in the palm of your hand. You have superhero powers. You have opportunities aplenty to change the world around you. Do you have the motivation? You have the power
A simple infographic illustrates the data quality issue: As always, all things Warcraft are trademarks of Blizzard Entertainment. Feel free to share, Warcraft fans.
Social media marketing was so 2011, wasn’t it? Not according to LinkedIn, which said that Social Media Marketing was the #1 hottest skill hired for in 2013: How can this be, you ask? 2013 was the year of content marketing, wasn’t it? Well… yes, inside the digital marketing fishbowl, absolutely. But outside of the digital
Want to break through creative blocks in your content marketing? Try this simple, easy trick that comes from a fun public speaking trick. Start with the subject or topic of your content marketing, be it a blog post, email newsletter, or social media post. Perhaps you’re going to draft up a message about your latest
One of the more interesting discussions in the Marketing Over Coffee LinkedIn group recently was a process-based question asked by Chris Briggs – where does marketing’s responsibility for lead generation end? Should marketing also be responsible for lead qualification and first contact/presale? Should marketing just hand off leads without any pre qualification? Who is responsible
One of the pitfalls of near-realtime marketing analytics is that we lose sight of the big picture in favor of very small snapshots of the day to day. As the year winds down, it’s time to take a step back and look at the very big picture. What really worked for you this year? What
I recently had the opportunity to volunteer with my SHIFT Communications colleagues at Boston’s Cradles to Crayons charity. To give a bit of background, Cradles to Crayons accepts new and used goods (clothing, shoes, books, etc.) for homeless and at-risk kids in the Boston and Philadelphia areas. This past year, they were able to serve
