Christopher S. Penn – Marketing AI Keynote Speaker

Category: ROI

2020 Rewind: Measuring Social Media Marketing ROI

Dec 11, 2020

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by

Christopher S Penn

in Marketing, Marketing Data Science, ROI, Social media

Welcome to 2020 Rewind! In this series, we’re taking a look at the year that was and the wonderful shows and podcasts that had me on as a guest this past year. A fair amount of the time, I’d rather read than listen, but podcasts, live streams, webinars, and videos were how we made media…
You Ask, I Answer: Proving the ROI of Analytics and Data Science?

Jan 10, 2020

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by

Christopher S Penn

in analytics, Marketing, Measurement, ROI

Gautam asks, “What is your recommendation for proving the ROI of analytics and marketing data science?” Proving ROI of analytics is one of the thorniest problems you’ll run into in marketing data science. The reason for the difficulty is that analytics is one degree removed from everything; analytics itself never makes a company any money…

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