by Christopher S Penn | Dec 11, 2020 | Marketing, Marketing Data Science, ROI, Social media
Welcome to 2020 Rewind! In this series, we’re taking a look at the year that was and the wonderful shows and podcasts that had me on as a guest this past year. A fair amount of the time, I’d rather read than listen, but podcasts, live streams, webinars,...
by Christopher S Penn | Jan 10, 2020 | analytics, Marketing, Measurement, ROI
Gautam asks, “What is your recommendation for proving the ROI of analytics and marketing data science?” Proving ROI of analytics is one of the thorniest problems you’ll run into in marketing data science. The reason for the difficulty is that...