Summary In today's episode, I explore the differences between self-hosting LLMs and using cloud providers to manage token costs for high-volume marketing. Here's what this means for you. You can maximize your ROI by matching your hardware or subscription choice to your specific AI workloads. You'll also learn these concepts: how to repurpose older GPUs…
Summary In today's episode, I explain the fundamental requirements for measuring AI efficiency and return on investment. Here's what this means for you. You gain the ability to distinguish between mere productivity increases and actual business growth. You'll also learn these concepts: how to differentiate between production output and real business outcomes, why ROI can…
Summary In today's episode, I explain how to replace arbitrary budgeting with AI and statistical analysis to set effective marketing budgets. Here's what this means for you. You can stop guessing your marketing spend and start making data-driven business cases that link budget directly to revenue goals. You'll also learn these concepts: how to use…
Summary In today's episode, I explain how to prioritize AI use cases by focusing on revenue-generating activities. Here's what this means for you. You can secure stakeholder approval and funding more easily by demonstrating direct financial impact. You'll also learn these concepts: why revenue-focused tasks beat simple optimization, how to use a two-by-two grid for…
Summary In today's episode, I answer a listener's question about how to demonstrate the ROI of AI when you only have time savings to show for it. Here's what this means for you. You can translate time saved into real monetary value by applying your effective hourly rate and then plugging those numbers into a…
Summary In today's episode, I explore what makes events truly valuable by focusing on the takeaways attendees bring home and how generative AI can help event organizers deliver them. Here's what this means for you. You gain a framework for turning events into tangible ROI generators rather than abstract experiences, whether you attend, organize, or…
Summary In today's episode, I break down how artificial intelligence can boost the effectiveness and ROI of direct mail and print marketing. Here's what this means for you. You can use AI to punch above your weight, generating stunning visuals affordably and tracking which customers actually convert from print campaigns. You'll also learn these concepts:…
Summary In today's episode, I break down how to manage brand expectations within a B2B influencer marketing program through the lens of measurement. Here's what this means for you. You gain a framework for aligning influencer activity with metrics that matter to your leadership so you can prove program ROI. You'll also learn these concepts:…
Summary In today's episode, I walk through the new edition of the Data Driven Marketers Essential Planning Guide for 2023 and show you how to use it for your marketing calendar. Here's what this means for you. You gain a week-by-week roadmap built on machine learning forecasts of office attendance so you can time campaigns…
