Month: December 2012

  • 3 words for 2012, 3 words for 2013

    At the beginning of 2012, I kicked off the year with 3 words that would define it: story, restoration, and compassion. Let’s see how things turned out for the year. Story worked out as planned. A number of folks commented throughout the year that the work I did on my storytelling paid off, especially in…

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  • Some Christmas music for your merry Christmas

    Merry Christmas.

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  • Off for the holidays

    Food for thought: it’s generally accepted that the business world will restart in about 11 days, on January 3rd. For reasons unknown to me, people around the office and online are not counting January 2nd. I suppose that’s so people can recover as well as dig out from their email. If you wrote a lengthy…

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  • No apocalypse, no faith

    Rainy, but no apocalypse thus far on 12/21/12. In all seriousness, this was something we were discussing last night at the dojo. Why are some people legitimately taking this seriously? After all, as the Facebook meme goes, if the Mayans were so good at predicting the future, why didn’t they predict the end of the…

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  • The importance of the 140 character mission statement

    I’ve been advocating that companies figure out how to condense their mission statements and vision statements down to a single tweet, down to 140 characters or less, for quite some time. If you can’t fit it in a tweet, then it’s not memorable enough to share. If it’s loaded down with corporate boilerplate like being…

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  • Take a look at the bottom of your content barrel

    For folks doing the December rewind, you’re now nearing the end of the really good content and starting in on the pretty good content. Chances are, people who you weren’t connected to earlier in the year are seeing your best stuff for the first time and responding accordingly, which is a great way to showcase…

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  • A glimpse at the future of active gaming

    Something occurred to me yesterday while playing with Bad Robot Software’s Action FX app. I think it’s reasonable to look for a future in which active gaming becomes one of the dominant forms of play. What is active gaming? It’s where you’re playing video games, using a computer or a mobile computer, but in real…

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  • Great storytelling is its own reward

    I’ve made no secret of the fact that a lot of the daily quest routines in World of Warcraft: Mists of Pandaria are boring. Whenever I hop onto any one of my characters, I look at the lists of reputations I need to grind out and it literally feels like a second job, albeit a…

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  • Searching through 2012’s Digital Marketing Zeitgeist

    Google and YouTube did a wonderful wrap-up of 2012 in their annual Zeitgeist: However, beyond the general pulse of the world, we didn’t get a chance to dig into just the world of marketing. Let’s take a quick tour through Google Trends to see what things gained ascendancy during the year in a zeitgeist of…

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  • Have you tuned into Marketing Over Coffee lately?

    See what you’re missing! You can subscribe to Marketing Over Coffee on our website. Enjoy the coffee!

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