I realized as we were recording Marketing Over Coffee this morning that I’ve never done a blog post on Google Analytics Flow Visualization, so let’s tackle that right away. If you’re unfamiliar with flow visualization, it’s a way to visually map out where people are going on your website. You’ll find it in Google Analytics…
Resolutions are a tricky thing. On the one hand, significant dates on the calendar are a great excuse to make changes you might not otherwise be motivated to make, and lots of other people will be seeking to make change as well. On the other hand, attempting significant change normally requires some level of planning,…
Looking out at all of the Black Friday holiday sales promotions, I came away with this basic conclusion: You’re pricing yourself to death. Let’s step back and think about when price matters. Price matters to the average consumer – B2B or B2C – under two very specific conditions: 1. The buyer doesn’t understand your value.…
The sun’s rising over the horizon. The sales are on. If you’re in sales, especially retail, did all your marketing preparation and campaigns pay off? Did you bust down the doors as a consumer? Did you sell out the shelves if you’re in retail?
Happy Thanksgiving!
During a series of candidate interviews yesterday, I took notice of one particular facet of the resumes that got me thinking. Every candidate listed their academic standing – what degree, plus their GPA (grade point average). For those not familiar with the American university system, GPA is a numerical score between 0 and 4.0 that…
What if you read a cake recipe that went like this? 1 inch of flour 1/4 inch of milk 1 inch of sugar 1/2 inch of butter 1/8 inch vanilla 1/2 inch of eggs Mix all ingredients until they are 2 1/4 inches high. Put in an oven for 30 minutes and check with a…
One of the more useful ways to graphically see the cumulative effects of something happening in your marketing data is the Pareto, or powerlaw chart. Creating these is easier than it sounds. I’ll assume you have access to spreadsheet software. For the purposes of this tutorial, I’ll use the free Google Docs web-based software. First,…
