by Christopher S Penn | Jan 22, 2019 | AI, Artificial Intelligence, Conferences, Data, Data Science, Marketing, Marketing automation, Marketing Technology, Social media, Social networks
I’ll be speaking at the HELLO Conference the week after Social Media Marketing World, so if you can’t make the journey to San Diego, come spend the day with myself, Katie Robbert, Mark Schaefer, and many others in New Jersey. I’ll be talking about...
by Christopher S Penn | Jan 18, 2019 | Advertising, Conferences, Marketing, Speaking
One of the questions I’m asked most is what my speaking fee is for any given event. I don’t often have a “stock” answer. Why? This is a more complex question than we might initially think. What’s really being asked of us are two separate...
by Christopher S Penn | Jan 16, 2019 | Conferences, Marketing, Strategy
Adam asks, “How do you get more out of exhibiting at trade shows? What’s something you’ve done?” Making a tradeshow work for you typically requires a three-part strategy: air cover, ground game, and activation. Watch the full video to learn...
by Christopher S Penn | Jan 15, 2019 | Conferences, Marketing, Presentations, Speaking
Chantal asks, “I’m running a social media workshop in a month and am struggling to find ways to make it more interactive. What suggestions do you have?” Great question. Workshops, like any form of content marketing, need to be entertaining, engaging,...
by Christopher S Penn | Dec 12, 2018 | Conferences, Education, Marketing
Ben asks, “If you had to recommend a single general digital marketing conference to attend, what would it be? Where can i get the most takeaway educational value?” As with anything, the answer to this is highly dependent on your needs. What do you need to...
by Christopher S Penn | Dec 5, 2018 | Audio, Conferences, Marketing, Marketing Technology, Speaking, Video
Amy asks, “I saw this cool setup you were using at the marketing profs conference – would you mind sharing what hardware/software you used? I am in the events space and trying to do more independent recordings like this. Thanks!” Hardware Kimafun wireless...