Summary In today's episode, I share how generative AI can act as a second brain to supercharge your marketing efforts at Social Media Marketing World in San Diego. Here's what this means for you. You'll discover how to harness AI tools like ChatGPT and Claude to work faster and smarter, giving your business the speed…
Summary In today's episode, I walk through how to use generative AI to extract real value from conference materials that most people download and never use. Here's what this means for you. You'll turn expensive conference downloads into actionable, company-specific insights with almost no extra effort. You'll also learn these concepts: how to combine your…
Summary In today's episode, I sit down with composer Ruby King at the 2024 Marketing AI Conference to test AI-generated music and dig into where it falls short of real human performance. Here's what this means for you. You'll see exactly why today's generative music tools miss the mark on craft, technique, and structure, even…
Summary In today's episode, I give you a quick preview of my upcoming session on prompt engineering for B2B marketers at the Marketing Profits B2B Forum in Boston this November. Here's what this means for you. You get a taste of how prompt engineering can sharpen your B2B marketing workflow and prepare you for the…
In today’s episode, I’m going on a rant about events that don’t pay their speakers. You’ll discover the hidden costs of not compensating speakers and how it ultimately impacts the quality of the event for attendees and sponsors alike. I’ll also share my perspective on the value that paid speakers bring to an event, and…
Summary In today's episode, I break down why events that charge thousands in tickets and sponsorships but refuse to pay speakers undermine their own success. Here's what this means for you. You discover the business logic behind compensating speakers and how it directly impacts the quality of events you attend. You'll also learn these concepts:…
Summary In today's episode, I walk through how I deliver customized AI keynotes and workshops that make your conference the must-attend event of the year. Here's what this means for you. You get a fresh, tailored presentation packed with actionable resources instead of a canned stale talk your attendees will forget by lunch. You'll also…
In today’s episode, you’ll discover the true value proposition of attending events in a world saturated with digital information. You’ll learn why tangible takeaways are crucial for demonstrating return on investment and solidifying your professional growth. I’ll also reveal how generative AI is revolutionizing the event experience, empowering attendees with personalized resources and actionable insights.…
Summary In today's episode, I explore what makes events truly valuable by focusing on the takeaways attendees bring home and how generative AI can help event organizers deliver them. Here's what this means for you. You gain a framework for turning events into tangible ROI generators rather than abstract experiences, whether you attend, organize, or…
