Conferences Archives - Christopher S. Penn Marketing Blog

ContentTech Summit 2019 Day 1 Recap

by Christopher S Penn | Apr 10, 2019 | Conferences, Content, Content Marketing, Marketing, Marketing automation, Marketing Technology

In today’s show, we look back on day 1 of the ContentTech Summit 2019 Day 1. From stats like the average value of an email address is $35 to 29% of companies spend more on technology than staff, the first day of ContentTech Summit (formerly the Intelligent...

Social Media Marketing World 2019 Day 2 Recap

by Christopher S Penn | Mar 22, 2019 | analytics, Conferences, Marketing, Marketing Technology, Social media, Social networks, Strategy, Video, YouTube

Yesterday marked day 2 of Social Media Marketing World 2019. What were some of the key takeaways? Facebook gets rightfully stomped on, video rules, content shock continues, influencers don’t comply, and much more. Watch the video for full details. Can’t...

Learn How to Scale Social Media at the HELLO Conference

by Christopher S Penn | Jan 22, 2019 | AI, Artificial Intelligence, Conferences, Data, Data Science, Marketing, Marketing automation, Marketing Technology, Social media, Social networks

I’ll be speaking at the HELLO Conference the week after Social Media Marketing World, so if you can’t make the journey to San Diego, come spend the day with myself, Katie Robbert, Mark Schaefer, and many others in New Jersey. I’ll be talking about...

How to Set Your Public Speaking Fee

by Christopher S Penn | Jan 18, 2019 | Advertising, Conferences, Marketing, Speaking

One of the questions I’m asked most is what my speaking fee is for any given event. I don’t often have a “stock” answer. Why? This is a more complex question than we might initially think. What’s really being asked of us are two separate...