Social Media Marketing World Success Guide
Social Media Marketing World is one of the largest, if not the largest, social media marketing conferences in the world. Michael Stelzner and the crew at Social Media Examiner do an amazing job of putting on this mammoth show each year in San Diego. Getting the most...Build Your Own Marketing Conference
The value of conferences are that you obtain content, have conversations, create community, and change context – all so you could put yourself in a different space, a different place, and reap some changes from it. That said, I’m wholly aware of the giant...You Ask, I Answer: Marketing Conferences to Attend in 2020?
Sarah asks, “What are some good marketing conferences to go to next year?” The perennial question – and the perennial answer: it depends on what your goals are, and whether a conference is right for your goals. If you want to learn a topic deeply, a...You Ask, I Answer: Vendor Swag Recommendations and Ideas?
Holly asks, “Can you recommend some ideas for what makes cool vendor swag for tradeshows and events?” Great question. Vendor swag needs to be: Aligned to your brand – if people saw it, would they get a sense of who you are and what you do? Unique or different...#MarTechConf East 2019 Recap: Peak CDP, Point Solutions, and Privacy
Some thoughts and looks back at the MarTech East 2019 event held by Third Door Media, Scott Brinker, and the MarTech team. Huge thanks to Scott and the Third Door Media team for inviting me to conduct a workshop with my CEO, Katie Robbert, and present on the topic of...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
