Conferences Archives - Christopher S. Penn Marketing Blog

You Ask, I Answer: Vendor Swag Recommendations and Ideas?

by Christopher S Penn | Nov 8, 2019 | Conferences, Marketing

Holly asks, “Can you recommend some ideas for what makes cool vendor swag for tradeshows and events?” Great question. Vendor swag needs to be: Aligned to your brand – if people saw it, would they get a sense of who you are and what you do? Unique or different...

#MarTechConf East 2019 Recap: Peak CDP, Point Solutions, and Privacy

by Christopher S Penn | Sep 19, 2019 | Conferences, Marketing, Marketing automation, Marketing Technology, Strategy

Some thoughts and looks back at the MarTech East 2019 event held by Third Door Media, Scott Brinker, and the MarTech team. Huge thanks to Scott and the Third Door Media team for inviting me to conduct a workshop with my CEO, Katie Robbert, and present on the topic of...

Content Marketing World #CMWorld Day 2 Recap

by Christopher S Penn | Sep 5, 2019 | Conferences, Content, Content Marketing, Marketing, Strategy

In today’s recap, we look at the top presentations and noteworthy themes throughout CMWorld Day 2. What resonated? What were the main takeaways? Watch the video for full details. Can’t see anything? Watch it on YouTube here. Listen to the audio here:...

ContentTech Summit 2019 Day 1 Recap

by Christopher S Penn | Apr 10, 2019 | Conferences, Content, Content Marketing, Marketing, Marketing automation, Marketing Technology

In today’s show, we look back on day 1 of the ContentTech Summit 2019 Day 1. From stats like the average value of an email address is $35 to 29% of companies spend more on technology than staff, the first day of ContentTech Summit (formerly the Intelligent...

Social Media Marketing World 2019 Day 2 Recap

by Christopher S Penn | Mar 22, 2019 | analytics, Conferences, Marketing, Marketing Technology, Social media, Social networks, Strategy, Video, YouTube

Yesterday marked day 2 of Social Media Marketing World 2019. What were some of the key takeaways? Facebook gets rightfully stomped on, video rules, content shock continues, influencers don’t comply, and much more. Watch the video for full details. Can’t...