IBM THINK 2020 Digital Experience: Day 1 Review
We look back at day 1 of the IBM THINK Digital Experience. Completely different from the in-person experience, but neither better nor worse. Highlights: – AI for IT – complexity of systems – Rob Thomas on a more layperson-friendly Watson Studio...Speaking to an Audience of One
As I was recording a session for an upcoming virtual conference today, Ann Handley whispered in my ear. Not literally. We’re all sheltering in place. Ann said in one of her many talks on email marketing that when you write an email newsletter, no matter how many...You Ask, I Answer: Conference Alternatives for Lead Generation?
Jason asks, “We’ve traditionally relied on trade shows and conferences to generate brand awareness and leads. Even though our conferences are gone, we still need to do lead gen…. what is your plan now? Virtual conferences/webinars?” The role of...Social Media Marketing World Success Guide
Social Media Marketing World is one of the largest, if not the largest, social media marketing conferences in the world. Michael Stelzner and the crew at Social Media Examiner do an amazing job of putting on this mammoth show each year in San Diego. Getting the most...Build Your Own Marketing Conference
The value of conferences are that you obtain content, have conversations, create community, and change context – all so you could put yourself in a different space, a different place, and reap some changes from it. That said, I’m wholly aware of the giant...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
