You Ask, I Answer: Customizing Speaking Presentations?
Cathy asks, So you’re a subject matter expert, but your audiences (i.e. seniority, industries, geography) from gig to gig differ. How do you go about customizing presentations while maintaining your core message? This one is straightforward: the more Q&A you...You Ask, I Answer: In-Person Conferences and the Pandemic?
Stephanie asks, “What will in-person events need to think about, implement and communicate for you to feel comfortable returning to some of your favorite conferences?” Disclaimer: I am not a medical professional. For professional advice about COVID-19...You Ask, I Answer: Driving Leads Without Conferences?
Stephanie asks, “The pandemic has led to the cancellation of many conferences. If in-person events are a cornerstone touchpoint for a brand, how should marketers pivot? What can they do now to drive pipeline activity?” It depends on how you got your...You Ask, I Answer: Recommendations for Virtual Tradeshows?
Krystal asks, “With many of our tradeshows canceled for this year, our president wants to look at doing a virtual tradeshow. We get a ton of new leads for new practices and expansions. We are not an industry leader by any means but would love to hear thoughts on...IBM THINK 2020 Digital Experience: Day 1 Review
We look back at day 1 of the IBM THINK Digital Experience. Completely different from the in-person experience, but neither better nor worse. Highlights: – AI for IT – complexity of systems – Rob Thomas on a more layperson-friendly Watson Studio...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
