Marketing AI: Interpretability and Explainability
One of the most important core concepts in understanding marketing AI is the difference between interpretability and explainability. When we want to understand how a piece of software arrived at the outcome, we’ll choose between these two methods. Why Does This...Voting PSA: Track Your Ballot!
A PSA for my American friends to remind you that if you voted by mail, go and check that your ballot has been received and accepted by your state. It’s like ordering something from Amazon, you can check your status and updates. If it has not been accepted, you...You Ask, I Answer: Affordable Stock Footage and Photos?
You Ask, I Answer: IP Ownership of Assets at Work?
Sydney asks, “So I was let go from my job on Thursday due to budget cuts stemming from events being cancelled in all this craziness. I was wondering- what is the usual protocol in transferring creative materials? Like if I made the templates and took the photos,...You Ask, I Answer: Stopping Misuse of AI?
Jesse asks, “How can we stop bad actors from using AI for malicious means, from deepfakes to surveillance to hijacking political systems?” The short answer is you can’t. AI isn’t a mystical, monolithic technology in a black box. AI is a...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
