You Ask, I Answer: GDPR 101 for Marketers
A surprising number of marketers are ill-informed and ill-equipped to implement the largest change in data and privacy in the last 20 years: the General Data Protection Regulation of the EU, known by its initials, GDPR. With recent rollouts of new compliance features...10 Survey Research Disclosure Rules for Marketers
I was recently asked my opinion on a piece of survey research and how valid I thought it was. One of the easiest tests for validity of any piece of research is in its disclosure statement and methodology. Why Disclosure? The more a study discloses, the more likely it...The litmus test for influencer disclosure
As you’ve no doubt read, the FTC has increased its scrutiny of social media influence. Above and beyond what the FTC requires as the minimums for disclosure, what else do you need to consider? The litmus test you should apply to yourself for disclosure is this:...Striking similarity
Jason Falls wrote a blog post recently about originality, plagiarism, and synthesis. If you haven’t read it, go read it first. Disclaimer: I am not a lawyer. If you need legal assistance, contact a real lawyer! The concern on the Internet isn’t about...The First Amendment Does Not Protect Stupid Speech
I’ve noticed a fair amount of commentary about the firing of Business Insider’s CTO after his archive of racist, misogynist, and generally stupid tweets were discovered and brought to light. More than a few people have said that his firing is a...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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