Over dinner at the workshop I was conducting recently, one of the participants posed an absolutely fascinating question to me: What’s the biggest challenge that marketers face today? My answer was simple but difficult to fix: a lack of belief. That’s the greatest challenge all marketers will face in the coming years. As social media…
I’m in the middle of teaching a private 2-day workshop right now, and one of the most interesting early takeaways from it was during the calibration discussion, figuring out where people were and what digital marketing challenges they are facing. The top challenge facing nearly every marketer in the room is lead generation. That’s fascinating…
A friend posted a fascinating question yesterday that are worth sharing publicly: “Is it really possible to run a blog for the sake of financial independence and not write for traffic?” The short answer to this question is yes. The long answer is that there are two fundamental models for earning money in publishing. The…
On Friday morning, I tweeted this: It was just before a talk by Tony Robbins where I knew, in order to receive maximum benefit, I had to be there 100%. I was right – the talk necessitated full engagement, full participation, and no distraction in order to see and hear everything being shared and retain…
While this is very much a product pitch for the Salesforce Chatter application, watch this 15 minute excerpt from the Dreamforce conference to be blown away by what’s possible with great technology integration into your marketing and customer service. This exploded my head when I saw it. If this level of service becomes the gold…
This week, I’m at Dreamforce 2012 out in San Francisco. According to Salesforce.com CEO Marc Benioff, there are 85,600 people on site, thousands more online, and hundreds, if not thousands of vendors and advertisers vying for our attention. There are hundreds of speakers at 730+ sessions to share knowledge. So the question is, how do…
I’m in transit as I write this on the way to Dreamforce 2012. I’ve got my iPad fully loaded to be a mobile office (though I’ve got my laptop along for the ride as well). To make the most of the trip, I’ve got a grab bag of apps that I recommend for anyone doing…
This week, I’ll be traveling to San Francisco to speak and share at Dreamforce 2012. I wanted to share a bit of my thinking about the panel I’ll be part of on social media influence in advance so that those who are going can look at the topic from a slightly different angle. What is…
Are you stuck feeling like you’re writing the same old thing and need fresh new ideas about it? Try this trick to get yourself unstuck. To make the most of it, have a notepad available at all times to take notes on fresh ideas and thoughts as they occur. Take any topic that you’ve got…
When it comes to processing and handling data, there are so many different ways to look at it in order to gain insight. The entire profession of statistical analysis does this on a regular basis. However, as with many things in marketing, understanding the basics and being able to do a few things well will…
