In today’s episode, we dive into the concept of spatial computing and its potential implications. Apple’s new goggles, Apple vision Pro, introduce their take on virtual reality and spatial computing. However, the success of these devices relies heavily on addressing latency issues, both in motion and input. Latency can break the immersive experience and affect…
Summary In today's episode, I explore spatial computing through the lens of Apple's Vision Pro and explain why latency, not image quality, is the make-or-break factor for these devices. Here's what this means for you. You'll understand the real reason VR headsets feel off and why evaluating responsiveness is more important than counting pixels before…
Summary In today's episode, I break down why the metaverse is not the revolutionary change Facebook wants you to believe it is, and how brands should actually approach it. Here's what this means for you. You'll avoid wasting marketing dollars chasing a hyped technology that has high barriers to entry and limited practical applications today.…
Genevieve asks, “Do you think virtual and augmented reality has a future as a viable content marketing tool?” Without a doubt. New technologies go through four phases: No one knows what it is or what it does. Once people understand it, they replicate the existing in the new format. After replication comes variation, when people…
