Summary In today's episode, I explain how Trust Insights uses generative AI, sales-call transcripts, website content, and search data to align content marketing with buyer intent. Here's what this means for you. You can turn real prospect language and semantic patterns into clearer content decisions across the informational, commercial, and transactional stages of the buyer…
Summary In today's episode, I reveal the single most important metric for measuring your generative engine optimization efforts. Here's what this means for you. You can finally justify your AI marketing spend with hard evidence rather than relying on unproven proxies. You'll also learn these concepts: why the "how did you hear about us" question…
Summary In today's episode, I explain the fundamental requirements for measuring AI efficiency and return on investment. Here's what this means for you. You gain the ability to distinguish between mere productivity increases and actual business growth. You'll also learn these concepts: how to differentiate between production output and real business outcomes, why ROI can…
Whoever has the most, best ideas will win. Yesterday I shared a slide talking about how the distance from idea to done is getting shorter and shorter. Projects that took weeks can now take hours. Proofs of concept and MVPs can be generated over a meal. What this means is that if you are creative…
Summary In today's episode, I explain how to identify meaningful KPIs within a non-linear customer journey. Here's what this means for you. You can replace stakeholder guesswork with statistical evidence to pinpoint the drivers of your business growth. You'll also learn these concepts: why revenue-based metrics serve as your primary KPIs, how to use tools…
Summary In today's episode, I explain how to replace arbitrary budgeting with AI and statistical analysis to set effective marketing budgets. Here's what this means for you. You can stop guessing your marketing spend and start making data-driven business cases that link budget directly to revenue goals. You'll also learn these concepts: how to use…
Summary In today's episode, I walk through eight real-world data horror stories from marketers and map each one to the Six C's Data Quality Framework (clean, complete, comprehensive, calculable, chosen, and credible). Here's what this means for you. You walk away with a horror-story-tested approach to spotting data quality failures plus a workflow that audits…
If you blocked OpenAI’s web crawler from training on your data, your site is not listed as a source in ChatGPT Search. That’s the new Faustian bargain. If ChatGPT Search catches on, then you’re not included. Exhibit A: asking ChatGPT Search about the 1924 NY Times Op-Ed about immigration (which does exist). No sources listed.…
