You Ask, I Answer: Estimating YouTube Ads Performance?
Natchi asks, “What is the best way to estimate YouTube Ads KPIs performance for a certain budget, duration etc?” For campaigns that are in-flight and have enough data, use the Google Ads simulator. That will tell you what some common scenarios look like....You Ask, I Answer: Third Party Schedulers and Social Content Performance?
Iain asks, “Fact or fiction. Using third party schedulers for social media posts get a kick shins as they haven’t come from the native platform tools?” Some testing has been done on this front, but none of the tests, from what I’ve read, have...You Ask, I Answer: Filtered Views and Google Analytics 4?
Josh asks, “In GA4, how do we properly understand the paradigm shift when it comes to filters? In the past, we could provide access to data across numerous groups just by setting up a filtered and customized view for users – but that looks like it has all...You Ask, I Answer: Adopting Data-Driven Marketing Strategy?
Kait asks, “How do you suggest to go about to creating a data-driven strategy standard and breaking the “because we’ve always done it this way” mentality?” Strategy is always a sale. Every sale has to answer the question, “What’s in it for...You Ask, I Answer: Staying Aware of Marketing Trends?
Sandeep asks, “How do you stay aware of new marketing trends?” The answer here is straightforward: your communities. The communities you belong to will lead you to what’s new, especially in private communities where members aren’t being blitzed...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
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- How to prepare your company and your career for AI
