by Christopher S Penn | Mar 25, 2023 | AI, Artificial Intelligence, Data Science, Machine Learning, Marketing, Marketing Data Science
Almost Timely News: What Could Go Wrong With AI? (2023-03-26) :: View in Browser 👉 Less than 100 days until Google Analytics’ Universal Analytics shuts down. Take my GA4 course to get going now on Google Analytics 4 ➡️ Watch This Newsletter On YouTube 📺 Click...
by Christopher S Penn | Mar 24, 2023 | Marketing, Marketing Data Science, Measurement, Public Relations
Meredith asks, “What are the current industry thoughts on using impressions as a metric to measure PR?” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...
by Christopher S Penn | Mar 23, 2023 | Marketing, Marketing Data Science, Measurement, Public Relations
Del asks, “Which metric will be most important to communicate PR’s value to a non-PR audience?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/secure/cspenn/yaia-pr-value-stakeholders.mp3 Download...
by Christopher S Penn | Mar 22, 2023 | Marketing, Marketing Data Science, Research
Eric asks, “Under what circumstances would you support primary research vs using imperfect secondary data?” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...
by Christopher S Penn | Mar 21, 2023 | Data Science, Data, Marketing, Marketing Data Science
Jose asks, “What is your best advice about collecting data from different platforms? How to unified data for better reading? Is there any recommended tool?” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...
by Christopher S Penn | Mar 20, 2023 | Marketing, Marketing Data Science, Marketing Technology
Monica asks, “What frequency should our reporting be?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/secure/cspenn/yaia-marketing-reporting-frequency.mp3 Download the MP3 audio here. Got a question...