You Ask, I Answer: Most Important Content Marketing KPIs?
In today’s episode, Brian asks, “In your opinion, what are the most important or insightful data points to track to ensure that your content marketing is effective?”” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...You Ask, I Answer: Measuring Lifetime Value of Content?
Will asks, “I’m currently thinking a lot about measuring the lifetime value of (blog) content. Curious how much you’ve looked into that and what your thoughts are on the value of that exercise.” Can’t see anything? Watch it on YouTube...You Ask, I Answer: Optimizing for Social Search?
Andy asks, “How do we think about optimizing our social content based on how search results appear in social search?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask,...You Ask, I Answer: Bulk Analysis of Search Terms?
Bill asks, “If you wanted to examine search terms in bulk, how would you do so? The goal would be to determine what terms are driving traffic to a website over time, and learning how those terms and their volume change over time.” Can’t see anything?...You Ask, I Answer: Incrementality Measurement in Marketing Analytics?
Kat asks, “What’s the most effective way to tackle incrementality for small businesses?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
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