You Ask, I Answer: Why Map Customer Journeys?
John asks, “If the customer journey is different for every person, why bother trying to map it?” The presumption is that the customer journey is a wide open field of possibilities, when it’s more like a densely wooded forest. There are a limited...You Ask, I Answer: The Future of Content Marketing?
Stephanie asks, “How do you see content marketing evolving in the future?” AI will produce much more of it, and our role will be as prompters and editors. We already see this with tools like Nvidia’s GauGAN, the GPT family of language generators, and...You Ask, I Answer: What Makes Effective Facebook Ads?
Jen asks, “How can brands find out which kind of Facebook Ads work best for them?” One way to approach this problem is with large scale data analysis. In your industry, gather up a list of Facebook Pages and use any service which can address the Facebook...You Ask, I Answer: Statistical Significance in A/B Testing?
Wanda asks, “How do I know if my A/B test is statistically significant?” Statistical significance requires understanding two important things: first, is there a difference that’s meaningful (as opposed to random noise) in your results, and second, is...You Ask, I Answer: Content Marketing Topic Research?
Erika asks, “What are your tips and best practices for topic and keyword research in content marketing?” It depends on the size of the content and how much domain expertise you have. Scale your research efforts to the level of risk the content poses and...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
