How to Measure and Analyze Dark Social Media
Stacey asks, "I'm so curious if you know of any proxies that work for estimating the value or volume of these "dark social" networks?" Measuring dark social media is obviously quite difficult since it's by definition outside the scope of most...Understanding How Google Works for SEO
Mark writes in, "I am really struggling with the efficacy of search for most businesses. More than ever, the odds are stacked against us. 1) Some search is leaking out through Siri + Alexa 2) Most Google search (51%) is now "kept" by Google 3) You're...How to Calculate Diminishing Returns
I had a fun debate with my kids recently about the Mega Millions lottery and at what point you hit diminishing returns on purchasing lottery tickets. Lottery tickets are inherently a bad mathematical bet; the ROI of many games is somewhere around -90%. For every $1...Google Analytics 4 Traffic Types by Stream
Guilherme asks, "Can I ask you something about platform type? I ran facebook ads to my website, shouldn't my traffic be split between the 3 types fo platform (web, android and ios)? I only got Web..." There's a bit of a mixup here. Let's dig into some of the...Assessing a Marketing Automation Problem
Jim wrote in, "Hi Christopher - our question is about Twitter mainly. Our organization name is related to the name of many local, unaffiliated organizations. We've distinguished ourselves by adding "national" in front of our name, but every day, many...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
