You Ask, I Answer: Social Media Metrics in a Crisis?
Talissa asks, “With all this COVID19 chatter and the election year, are Facebook’s metrics going to plummet even lower than usual?” We’re seeing the opposite at Trust Insights. For 3,200 brand pages we monitor, we’re seeing increased...You Ask, I Answer: How to Use Data in Content Marketing?
Jason asks, “Can you describe a marketing initiative that illustrates the intersection of data and content?” Data is an ingredient, and a fairly substantial one, for any form of content marketing. In content marketing, you have an opinion, a point of view,...Social Media Marketing World 2020 #SMMW20 – Day 2 Recap
A recap of a key idea from day 2 of Social Media Marketing World 2020: how are we using social media data in places other than social media? I answer a question asked of me yesterday about doing small business and local business marketing with social data, but offline...You Ask, I Answer: Measuring the Effectiveness of Marketing?
Stephen asks, “What data points speak to the effectiveness of marketing? In a dashboard published to senior management the last pages of the pdf were dedicated to marketing data. It was visitors to the website, impressions from paid media, Facebook Likes,...You Ask, I Answer: A/B Tests for Non-Random Situations?
Kanako asks, “What are best practices for conducting A/B tests on non-random situations?” The short answer is for randomized controlled trials, there isn’t a best practice for doing things non-randomly. You need randomization to reduce the impact of...AI for Marketers Book
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