You Ask, I Answer: Impressions as a PR Measurement?
Meredith asks, “What are the current industry thoughts on using impressions as a metric to measure PR?” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...You Ask, I Answer: PR’s Value to Non-PR Stakeholders?
Del asks, “Which metric will be most important to communicate PR’s value to a non-PR audience?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/secure/cspenn/yaia-pr-value-stakeholders.mp3 Download...You Ask, I Answer: Primary Research vs. Secondary Data?
Eric asks, “Under what circumstances would you support primary research vs using imperfect secondary data?” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...You Ask, I Answer: Unifying Marketing Data?
Jose asks, “What is your best advice about collecting data from different platforms? How to unified data for better reading? Is there any recommended tool?” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...You Ask, I Answer: Marketing Reporting Frequency?
Monica asks, “What frequency should our reporting be?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/secure/cspenn/yaia-marketing-reporting-frequency.mp3 Download the MP3 audio here. Got a question...AI for Marketers Book
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