Why AI Will Not Create Great Content Any Time Soon
I am bullish on AI creating content at scale. I am bearish on AI creating GREAT content at scale – or at all. Why? It comes down to limits of training data, fundamentally. All machine learning models, from the most basic to the most sophisticated, need something...Understand the Meaning of Metrics
Amanda asks, “As a data scientist, you’re adept at collecting raw data, interpreting their meaning, and determining the resulting actions to take. What tips can you offer to help content creators and other analytics novices understand the meaning behind...Does “Link in Bio” Reduce Instagram Engagement?
One of the lessons the pandemic has reinforced is to be an active, questioning reader of data presented as fact in articles and news. Not in the crazy, conspiracy-theorist “do your own research” in which you hunt down articles that only support your point...What Personal Data Science Teaches Marketers
A few years ago, there was a big movement called Quantified Self, in which we would apply principles of analytics and data science to our lives with fitness trackers and other apps that would help quantify how we were living. For a variety of reasons – mainly...Zero Party Data And Customer Data Consent
I keep stumbling across this term in discussions around privacy and consumer data: zero-party data. Folks like MarTech Alliance define it as: “First-party data is data collected directly from your audience, as opposed to being acquired and sent to you by a...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
