You Ask, I Answer: Company-Level Amazon Ecommerce Datasets?
Steve asks, “I’m looking for a dataset of companies that are actively selling on Amazon. How would you as a marketing data scientist approach this problem?” That’s an interesting question. To my knowledge, there aren’t publicly available,...You Ask, I Answer: The ROI of Data Quality?
Oz asks, “I have a question about what you mean about data quality can’t be sold and it’s seen as overhead? I suspect we’re talking about 2 different things but I’m curious about what you’re describing.” In the data analytics...You Ask, I Answer: Social Media Audience Growth Rates During Crisis?
Elena asks, “Are you seeing more or less followers and audience during the crisis on social media?” Far fewer: Facebook 30 day average: 0.11% growth Facebook 7 day average: 0.04% growth Change: -63% Instagram 30 day average: 0.21% growth Instagram 7 day...You Ask, I Answer: How to Use Data in Content Marketing?
Jason asks, “Can you describe a marketing initiative that illustrates the intersection of data and content?” Data is an ingredient, and a fairly substantial one, for any form of content marketing. In content marketing, you have an opinion, a point of view,...You Ask, I Answer: Where To Start Using Marketing Data Science?
Ashwin asks, “I have data around me related to campaigns – emails, phone calls, and survey data – so how should I start analyzing it?” First, let’s recall that marketing data science is about the application of the scientific method to...AI for Marketers Book
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