You Ask, I Answer: Demonstrating Value to Coworkers
Shannon asks, “Do you have any tips on how to demonstrate your value to your coworkers?” Value is defined by what you do that helps others. Depending on who the others are dictates what you report on. If your others are customers, then it’s metrics...You Ask, I Answer: Customer Data Platforms and Personalization?
Deborah asks, “Are you using or scoping out a Customer Data Platform (CDP) with the intent to implement personalization? Which tools?” Customer Data Platforms – CDPs – are something of a symptom of bad data management and governance at a...You Ask, I Answer: Unintentional Bias in Data Science and ML?
Chacha asks, “Is there such a thing as unintentional bias?” This is an interesting question. Bias itself is a neutral concept – it simply means our data leans in one direction or another. Sometimes that’s a positive – there’s a...You Ask, I Answer: Will Automated Machine Learning Make Data Scientists Obsolete?
Sheedeh asks, “Will new advances like automated machine learning make data scientists obsolete?” Most definitely not, though I can understand why that’s a concern. AI is currently automating a fair number of tasks that data scientists do, but those tasks are...You Ask, I Answer: Starting Marketing Data?
Magdalena asks, “If you have a new company or a new startup in marketing, how do you get started with no data?” This is a common question not only for new companies, but also for people new to a role who are coming into an organization where data may not be...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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