You Ask, I Answer: How to Use Data in Content Marketing?
Jason asks, “Can you describe a marketing initiative that illustrates the intersection of data and content?” Data is an ingredient, and a fairly substantial one, for any form of content marketing. In content marketing, you have an opinion, a point of view,...You Ask, I Answer: Where To Start Using Marketing Data Science?
Ashwin asks, “I have data around me related to campaigns – emails, phone calls, and survey data – so how should I start analyzing it?” First, let’s recall that marketing data science is about the application of the scientific method to...You Ask, I Answer: Marketing Ethics and Data Collection?
Oz asks, “There’s still the ethical questions that my marketing friends avoid: should Google even have all that data? How ethical is it to use that data? What about pending legislation that would hopefully criminalize lots of common data acquisition...You Ask, I Answer: What is the Marketing Data Science Lifecycle?
Monina asks, “What steps make up a data science lifecycle? Where do you begin?” The short answer to this question is to define the problem and hypothesis, prepare your data, explore your data, test your hypothesis, build a model, validate the model, and...You Ask, I Answer: Data Science Tools for Marketers?
Monina asks, “What tools are useful to help marketers dig deep into their organization’s data?” The answer to this question depends on the level of skill a marketer has in data science, specifically the technical and statistical skillsets. I’d...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
