You Ask, I Answer: How Can Marketers Fix Dirty Data?
Gini asks, “OK! I have questions! Let’s assume the data is a mess or “dirty”, how can a communicator or marketer figure out what’s missing, where the holes are, or why something isn’t working?” This is a process known as...You Ask, I Answer: Marketing Top Data Challenges of the Future
Aditya asks, “What do you see as the top data challenges facing marketers in the next couple of years?” While it’s difficult to accurately predict anything today, given the rate of technological change, there’s one sea change already underway...You Ask, I Answer: How To Make Use of Historical Data and Analytics
Jim asks, “My organization has years of data stored up. What can we do with it?” Fundamentally, you can take two approaches to your data – making it work for your organization, and then making it work for other organizations. Learn these two...Fun Fact Friday: Feature Engineering
In this episode, we talk about feature engineering and text, especially social media content. Social media text is often accompanied by very little data, so what can we do to enhance and expand it? That’s feature engineering. Watch the video for details about...Fun Fact Friday: Just How Much Data Is A Zettabyte?
One of the starting points for my keynote speech on artificial intelligence is that, as a civilization, humanity will create approximately 30 zettabytes of data in 2018 according to IDC. But just how much is a zettabyte? Watch this video to learn what a zettabyte is...Subscribe to my blog & newsletter
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