Almost Timely News, November 20, 2022: The Data-Driven Marketer
Almost Timely News: The Data-Driven Marketer (2022-11-20) :: View in Browser 👉 Get my new 2023 marketing planning guide, free for a limited time » Watch This Newsletter On YouTube 📺 Click here for the video 📺 version of this newsletter on YouTube » Click here for an...You Ask, I Answer: What Does Data-Driven Mean?
In today’s episode, we answer the question, “What does data-driven mean?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/secure/cspenn/yaia-data-driven-meaning.mp3 Download the MP3 audio here....Strategies for Increasing First-Party Data
Ashlee asks, “What are some strategies for increasing first-party data?” Let’s recall that first-party data is data given to us by prospective customers, and comes in two flavors. Passive first-party data is data collected by tools like Google...Marketing Data Science: Introduction to Data Blending
One of the truths we don’t talk about nearly enough in marketing data science is the need to blend data. There are very few data sources that are a single source of truth by themselves, that need no augmentation or supplementation to provide maximum value. Even...Why Do I Love Data So Much?
Kate asks, “Why do you have such a fixation on data?” This is a more interesting, philosophical question than it might first appear. Yes, I emphasize data a great deal in my work; my company, Trust Insights, is rooted in data-driven marketing. But where...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
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