You Ask, I Answer: Tackling Data Privacy and Regulation
Melissa asks, as part of the IBM #WinWithAI Summit: “How can enterprises be proactive about data privacy and regulation?” Want to know why we’re having conversations about data privacy and regulation? It’s because marketing has no governance. It’s the Wild West, with...You Ask, I Answer: How to Standardize Metrics and Measurement
Kevin asks, “How do we standardize metrics and measurement, especially when different parts of the company do things differently?” Great and very common question. The answer is, unsurprisingly, a framework: Goal alignment Exploratory data analysis Model...You Ask, I Answer: Best Practices in Using Marketing Data
Magdalena asks, “Can you share two or three good practices of using data in tracking our efforts?” Great and important question. Many marketers don’t have, for one reason or another, a solid understanding or past experience in statistics. Let’s...You Ask, I Answer: Favorite Marketing Data Tracking Tools
Magdalena asks, “What are your favorite tools to track data and which one are you using on daily basis?” I’m a huge fan of source data, so whenever a practical API is available, I’ll use it. For social media, I use Brand24 and Crowdtangle...You Ask, I Answer: Instinct Versus Data
Magdalena asks, “How much should our actions depend on what the numbers and indicators show us? Is there any space for what we feel works well, even if after a month or two, the results don’t prove that?” There’s plenty of room. First, consider the...2018 Marketing Planning Framework
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