You Ask, I Answer: Unifying Marketing Data?
Jose asks, “What is your best advice about collecting data from different platforms? How to unified data for better reading? Is there any recommended tool?” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...Almost Timely News, November 20, 2022: The Data-Driven Marketer
Almost Timely News: The Data-Driven Marketer (2022-11-20) :: View in Browser 👉 Get my new 2023 marketing planning guide, free for a limited time » Watch This Newsletter On YouTube 📺 Click here for the video 📺 version of this newsletter on YouTube » Click here for an...You Ask, I Answer: What Does Data-Driven Mean?
In today’s episode, we answer the question, “What does data-driven mean?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/secure/cspenn/yaia-data-driven-meaning.mp3 Download the MP3 audio here....Strategies for Increasing First-Party Data
Ashlee asks, “What are some strategies for increasing first-party data?” Let’s recall that first-party data is data given to us by prospective customers, and comes in two flavors. Passive first-party data is data collected by tools like Google...Marketing Data Science: Introduction to Data Blending
One of the truths we don’t talk about nearly enough in marketing data science is the need to blend data. There are very few data sources that are a single source of truth by themselves, that need no augmentation or supplementation to provide maximum value. Even...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
