by Christopher S Penn | Dec 2, 2019 | AI, Artificial Intelligence, Data, Data Science, Machine Learning, Marketing
Sampurnakumar asks, “What level of data quality do you need for AI to be successful? Does it require the best data and best data usage to solve problems?” One of the problems with AI, conceptually, is that it’s seen as this mysterious entity that we...
by Christopher S Penn | Nov 20, 2019 | Data, Data Science, Data Visualization, Marketing, Sales
Maria asks, “I need to create a zip code territory map with each area represented by a different color (that I can pick). It will be exported as a graphic file. Are there any free/low cost options for this that are easy to use?” Download all the ZIP codes...
by Christopher S Penn | Nov 5, 2019 | Data, Data Science, Data Visualization, Marketing, Marketing Technology
Mike asks, “My former partner/creative director is looking for a layman-accessible tool for doing cool animations with simple data sets. (Think Hans Rosling.) Do you know any tools or people who can make information beautiful?” There are tons of tools out...
by Christopher S Penn | Oct 18, 2019 | Dashboards, Data, Data Science, Machine Learning, Marketing, Marketing Technology
At my MPB2B talk this week, one of the attendees (I didn’t get their name) asked, “What are your suggestions for visualizing qualitative data in dashboards?” First, you can render some of it as-is; in text, for example, one of the most popular and...
by Christopher S Penn | Oct 1, 2019 | Data, Data Science, Marketing, Marketing Technology, Privacy
Dennis and Kim ask, “Is it possible to be an ethical marketer and still use data to inform the ways we interact with our customers? Or are we crossing a line that puts us in opposition to our audience?” In short, yes, it’s possible. A few principles...
by Christopher S Penn | Aug 8, 2019 | Awakening, Data, Data Science, Marketing, Marketing Technology, Metrics, Strategy
What does it mean to be a data-driven company? Companies generally aren’t created as data-driven, data-centric entities from the beginning; for most companies, it’s an evolution in their culture and strategy, a journey that can take years. To become...