You Ask, I Answer: Advice for a Starting Marketer
Chris Strub asked, “What is the best advice for a marketer just starting out in 2018?” Build the three Ps that we so often talk about at Trust Insights: People: your personal network of people smarter and better than you as well as your peers Process: your golden...Measuring the “soft stuff” like thought leadership
“Fall seven times, stand up eight.” – Japanese proverb I’m a measurement junkie. I’m not as proficient as Mr. Penn mind you, but I have the equivalent of a master’s degree in statistics and love to dive into difficult measurement problems. Here’s the very present...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
