Thought Leadership Archives - Christopher S. Penn Marketing Blog

#FridayFeeling: May the Force Be With You

by Christopher S Penn | May 4, 2018 | Awakening, Friday, FridayFeeling, Leadership, Thought Leadership

A special, purely-fun episode of #FridayFeeling in which we consider both the Jedi and Sith Codes, why both are wrong, and how it applies to modern-day life. May the Force be with you always, friends. Disclaimer/Disclosure: All things Star Wars™ are the copyright of...

You Ask, I Answer: Advice for a Starting Marketer

by Christopher S Penn | Apr 6, 2018 | Careers, Jobs, Leadership, Marketing, Strategy, Thought Leadership

Chris Strub asked, “What is the best advice for a marketer just starting out in 2018?” Build the three Ps that we so often talk about at Trust Insights: People: your personal network of people smarter and better than you as well as your peers Process: your golden...

Measuring the “soft stuff” like thought leadership

by Christopher S Penn | Feb 14, 2017 | Marketing, Metrics, Thought Leadership

“Fall seven times, stand up eight.” – Japanese proverb I’m a measurement junkie. I’m not as proficient as Mr. Penn mind you, but I have the equivalent of a master’s degree in statistics and love to dive into difficult measurement problems. Here’s the very present...