Category: Thought Leadership
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You Ask, I Answer: Great Thought Leadership?
Jerry asks, “What makes for really good thought leadership?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher Penn 0:00 In today’s episode…
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Mind Readings: Beware Blanket Trust of Thought Leaders
Be careful when extending trust to thought leaders outside of their domain of expertise. Make sure they have earned that trust by being transparent about their sources and citing them when appropriate. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is…
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#FridayFeeling: May the Force Be With You
A special, purely-fun episode of #FridayFeeling in which we consider both the Jedi and Sith Codes, why both are wrong, and how it applies to modern-day life. May the Force be with you always, friends. Disclaimer/Disclosure: All things Star Wars™ are the copyright of Lucasfilm and Disney. Can’t see anything? Watch it on YouTube here.…
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You Ask, I Answer: Advice for a Starting Marketer
Chris Strub asked, “What is the best advice for a marketer just starting out in 2018?” Build the three Ps that we so often talk about at Trust Insights: People: your personal network of people smarter and better than you as well as your peers Process: your golden cookbook of strategies, tactics, and methods of…
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Measuring the “soft stuff” like thought leadership
“Fall seven times, stand up eight.” – Japanese proverb I’m a measurement junkie. I’m not as proficient as Mr. Penn mind you, but I have the equivalent of a master’s degree in statistics and love to dive into difficult measurement problems. Here’s the very present problem I faced. I just published a book called KNOWN,…
