by Christopher S Penn | Mar 8, 2023 | Leadership, Marketing, Thought Leadership
Jerry asks, “What makes for really good thought leadership?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/secure/cspenn/yaia-great-thought-leadership.mp3 Download the MP3 audio here. Got a...
by Christopher S Penn | Nov 2, 2022 | Awakening, Marketing, Thought Leadership
Be careful when extending trust to thought leaders outside of their domain of expertise. Make sure they have earned that trust by being transparent about their sources and citing them when appropriate. Can’t see anything? Watch it on YouTube here. Listen to the...
by Christopher S Penn | May 4, 2018 | Awakening, Friday, FridayFeeling, Leadership, Thought Leadership
A special, purely-fun episode of #FridayFeeling in which we consider both the Jedi and Sith Codes, why both are wrong, and how it applies to modern-day life. May the Force be with you always, friends. Disclaimer/Disclosure: All things Star Wars™ are the copyright of...
by Christopher S Penn | Apr 6, 2018 | Careers, Jobs, Leadership, Marketing, Strategy, Thought Leadership
Chris Strub asked, “What is the best advice for a marketer just starting out in 2018?” Build the three Ps that we so often talk about at Trust Insights: People: your personal network of people smarter and better than you as well as your peers Process: your golden...
by Christopher S Penn | Feb 14, 2017 | Marketing, Metrics, Thought Leadership
“Fall seven times, stand up eight.” – Japanese proverb I’m a measurement junkie. I’m not as proficient as Mr. Penn mind you, but I have the equivalent of a master’s degree in statistics and love to dive into difficult measurement problems. Here’s the very present...