You Ask, I Answer: Analytics Reports Tools?
Julie asks, “How do you put your analytics reports together? Excel, powerpoint, or something else?” As with any questions about tools, the answer is contingent on many factors. – What does the person have? Excel and Powerpoint are nearly ubiquitous,...You Ask, I Answer: Year-End Social Media Reporting?
Alessandra asks, “what is the best way to prepare a social media marketing report for 2018 to send to management? I keep track of followers and number of posts by month, but maybe there is other data I should include?” Great question. Reporting should...You Ask, I Answer: Post-View Attribution?
Oliver asks, “How do you track offsite conversions post-view (not post-click)? E.g. How can you attribute conversions from a consumer who read about your product on your site, didn’t click on any link but afterwards went directly to Amazon to buy...You Ask, I Answer: How to Measure Brand Awareness
Ciri asks, “What’s the best way to measure brand awareness? Among all the searching I’ve done, it seems like people have a lot of different takes on measuring brand awareness.” The gold standard for how to measure brand awareness is unaided recall among your target...You Ask, I Answer: How to Measure The Value of Influencer Marketing
Mark asks, “How do you find the value in influencer marketing? What’s the best way to determine what’s working?” Influencer marketing is nothing new. Companies have been marketing with celebrities for decades, and we have well-defined ways to...Subscribe to my blog & newsletter
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