In today’s episode, Brian asks, “In your opinion, what are the most important or insightful data points to track to ensure that your content marketing is effective?”” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it…
Summary In today's episode, I walk through how exploratory data analysis helps marketers diagnose whether weak performance comes from audience, offer, or creative misalignment. Here's what this means for you. You gain a structured way to inspect your data before spending money on fixes that might target the wrong lever. You'll also learn these concepts:…
Summary In today's episode, I walk through the most important data points to track for effective content marketing and why most marketers waste their time collecting metrics they never act on. Here's what this means for you. You'll learn how to focus on one controllable metric and grow it by eight percent week over week,…
In today’s episode, Brian asks, “how have things changed since you started content marketing?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find older…
Summary In today's episode, I walk through three decades of content marketing evolution and the major trends reshaping what works for marketers today. Here's what this means for you. You'll learn how to align your distribution strategy with how modern consumers actually want content delivered to them. You'll also learn these concepts: why owning your…
In today’s episode, Brian asks, “What sort of impact have artificial intelligence and machine learning have had on content marketing? Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for…
Summary In today's episode, I break down the impact of artificial intelligence and machine learning on content marketing into three distinct categories. Here's what this means for you. You can still build a long and fulfilling career as a content marketer if you focus on consistently producing great work that machines cannot yet replicate. You'll…
Will asks, “I’m currently thinking a lot about measuring the lifetime value of (blog) content. Curious how much you’ve looked into that and what your thoughts are on the value of that exercise.” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for…
Summary In today's episode, I break down how to measure the lifetime value of your blog content using Google Analytics and other tools. Here's what this means for you. You gain a clear framework for deciding which pages deserve more promotion, optimization, and ad spend so your content investments actually pay off. You'll also learn…
Kate asks, “curious how everyone is feeling about the GA deadline to move to GA4? Does it seem like ample time to migrate from Universal…is it at all daunting?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer?…
