One of the starting points for my keynote speech on artificial intelligence is that, as a civilization, humanity will create approximately 30 zettabytes of data in 2018 according to IDC. But just how much is a zettabyte? Watch this video to learn what a zettabyte is in Netflix terms, plus other stunning Internet usage facts.…
In this review, learn the two features that matter most to me as a marketer, one which protects personally identifiable information, and the other which makes design feedback much easier. FTC Disclosure: I was provided a review copy of the application at no cost. Learn more about TechSmith SnagIt 2019 here. Can’t see anything? Watch…
Drew asks, “What’s your take on Amazon’s smart assistant and devices versus Google’s?” As a consumer, use cases depend. As a marketer, both platforms are valuable; in this episode, learn the trick for marketers that puts your content in both places with a minimum of re-work. Can’t see anything? Watch it on YouTube here. Listen…
Sherry asks, “What sets apart a good data science course? What should I look for in the curriculum?” Great question, and an important one in today’s world when companies are offering “crash courses” and “become a data scientist in X weeks”. Would you feel comfortable going to someone who did the “crash course in surgery”…
Joe asks, “I am currently considering a specialization in e-commerce or social media. At the same time, I’m open to any field in marketing as long as I can gain experience. What advice do you have?” At the end of the day, marketers need to consider three key factors in choosing their career paths. Learn…
Nathan asks, “Do you see a place for human contributions still in predictive analytics even with A.I. taking over?” There are indeed still reasons for humans to play a role in predictive analytics. Watch the video to learn the three most important reasons, and especially why more seasoned, experienced professionals are essential to the data…
