by Christopher S Penn | Aug 20, 2015 | analytics, Blue Belt, Marketing
Data is neutral. It’s amoral. Data doesn’t speak for itself, despite what many marketers say. Data by itself is just a thing. What you do with the data is what gives it value. How you interpret it gives it value. I wrote about this at length in Marketing...
by wpengine | Jun 26, 2015 | Blue Belt, Books, Marketing, Red belt, Strategy, White Belt
I was asked recently about my books and what order you should read them in. That’s an interesting question. The order they came out in is not necessarily the order you should read them in. What order you should read my books in depends on what problems...
by Christopher S Penn | Apr 15, 2015 | Blue Belt, Books, Marketing, Metrics, Social media, Social networks
One of the social media marketing tactics that I’d always been opposed to in the past is high frequency repetition of an offer on social media. I made the assumption in years past that your audience was relatively static, and peppering them with offer after...
by Christopher S Penn | Jan 26, 2015 | Advertising, Blue Belt, Books, Marketing
Stuck. That’s the most common thing I’ve heard from marketers like you when it comes to making use of your data. You get stuck when you try to analyze your data. You get stuck when you look for insights. You get stuck trying to create a coherent strategy...
by Christopher S Penn | Jan 7, 2015 | Advertising, Blue Belt, Books, Marketing
This is an excerpt of my upcoming book, Marketing Blue Belt. Pre-order your copy now! Data. It’s the lifeblood of many businesses, the cornerstone of great marketing, and the most confounding problem companies and marketers face today. Today, we’re surrounded by more...
by Christopher S Penn | Dec 15, 2014 | Advertising, analytics, Blue Belt, Marketing, Metrics
The long tail is something of a legend when it comes to content marketing. Lots of people talk about it, but few people ever really go looking for it. How real is the long tail? How relevant is it to your business? Luckily, our stalwart friend Google Analytics can...