Almost Timely: The 2020 Essays
As we close out the year that was anything but ordinary, I have a parting gift for you. At the start of every Almost Timely newsletter is a short piece, an essay if you will, of something that was on my mind that week as I was putting together the newsletter....Do Something With Your Marketing: Special Interview with Ian Altman
You Ask, I Answer: Review of the Marketing Rebellion
Mark Schaefer asked me to read through and review his latest book, the Marketing Rebellion. I offer some thoughts in the review about takeaways and what machine learning should be helping marketers to do better. Purchase the Marketing Rebellion here on Amazon. FTC...I Ask, You Answer: Buy AI For Marketers, Second Edition
Reversing the script today. I’m asking, and you’ll answer: please buy a copy of AI For Marketers, Second Edition. Why? What’s in it for you? This is a book to help marketers understand machine learning and how it applies to your work. You’ll learn what AI is and...You Ask, I Answer: Books About Google Analytics?
Rudy asks, “I would like to buy a bible in Google Analytics, which hard copy book do you recommend?” There isn’t one. The thing about Google Analytics – and any SaaS-based software – is that they are very fast-moving targets. Google Analytics in particular...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
