#ThriftyTuesday: Blatant Commercial Pitch
I’ve never understood marketers who add major shopping holidays AFTER the existing shopping holiday. For example, after Black Friday comes Small Business Saturday, followed by Sofa Sunday, Cyber Monday, and finally Giving Tuesday. By the time consumers make it to the...AI for Marketers: An Introduction and Primer
We’ve read about AI and marketing for years now. We’ve heard the promises of AI and how it changes marketing for the better, makes us more efficient, helps us unlock vast potential trapped in our data. Yet, marketers still remain confused by AI and machine...2017 Marketing Planning Resources List
As we hurtle into Q4, planning for 2017 marketing is underway at organizations everywhere, asking questions such as: What should we do? What shouldn’t we do? How much budget should we submit for? How do we justify it? Should we be hiring? To help, I’ve put together a...The Difference Between eBooks and Whitepapers
One of my SHIFT Communications coworkers recently asked, “what’s the difference between whitepapers and eBooks?” This is a surprisingly common question among content marketers. What constitutes a whitepaper vs. an eBook? Is it length? Intended audience? Format? Noted...23 Reasons to Get Excited About Data (New IBM eBook)
I’m honored and proud to be a part of IBM’s newest book, 23 Reasons to Get Excited About Data. In this collaborative work with the Watson Analytics Predictioneers, we share our insights about how data powers your business, changes the world around you for the better,...2018 Marketing Planning Framework
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