Do Something With Your Marketing: Special Interview with Ian Altman
In this special edition of Do Something With Your Marketing, I interview sales expert Ian Altman about the second edition of his book, Same Side Selling. Same Side Selling teaches a different mindset for selling complex transactions: instead of thinking of the buyer...You Ask, I Answer: Review of the Marketing Rebellion
Mark Schaefer asked me to read through and review his latest book, the Marketing Rebellion. I offer some thoughts in the review about takeaways and what machine learning should be helping marketers to do better. Purchase the Marketing Rebellion here on Amazon. FTC...I Ask, You Answer: Buy AI For Marketers, Second Edition
Reversing the script today. I’m asking, and you’ll answer: please buy a copy of AI For Marketers, Second Edition. Why? What’s in it for you? This is a book to help marketers understand machine learning and how it applies to your work. You’ll learn what AI is and...You Ask, I Answer: Books About Google Analytics?
Rudy asks, “I would like to buy a bible in Google Analytics, which hard copy book do you recommend?” There isn’t one. The thing about Google Analytics - and any SaaS-based software - is that they are very fast-moving targets. Google Analytics in particular makes...You Ask, I Answer: Post-View Attribution?
Oliver asks, "How do you track offsite conversions post-view (not post-click)? E.g. How can you attribute conversions from a consumer who read about your product on your site, didn't click on any link but afterwards went directly to Amazon to buy it?" Fundamentally,...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
