by Christopher S Penn | May 25, 2021 | Marketing, Books, Content, Content Marketing, Review
The Second Edition of Content Inc. is a fascinating read. If you’re an experienced content marketer, the first five chapters are nothing new; everyone with 5 years or more of content marketing experience should already know and do most of the Content Inc....
by Christopher S Penn | Apr 20, 2021 | AI, Artificial Intelligence, Books, Machine Learning, Marketing, Marketing Data Science, Marketing Technology
Is AI still a mystery shrouded in an aura of mystique? Have you read report after report, article after article proclaiming its magical powers and wondered what exactly the big deal is? With every software vendor and services provider proclaiming that they too are an...
by Christopher S Penn | Feb 12, 2021 | Review, Awakening, Books, Marketing, Strategy
Mark Schaefer asked me to review his latest book, Cumulative Advantage. It’s a book based on the sociological work of Dr. Robert Merton as well as a series of other sociologists on the phenomenon of cumulative advantage. In the most basic terms, those who have...
by Christopher S Penn | Dec 31, 2020 | Marketing, Books, Newsletter
As we close out the year that was anything but ordinary, I have a parting gift for you. At the start of every Almost Timely newsletter is a short piece, an essay if you will, of something that was on my mind that week as I was putting together the newsletter....
by Christopher S Penn | Feb 6, 2019 | Books, Marketing, Strategy
Mark Schaefer asked me to read through and review his latest book, the Marketing Rebellion. I offer some thoughts in the review about takeaways and what machine learning should be helping marketers to do better. Purchase the Marketing Rebellion here on Amazon. FTC...