by Christopher S Penn | Dec 31, 2020 | Marketing, Books, Newsletter
As we close out the year that was anything but ordinary, I have a parting gift for you. At the start of every Almost Timely newsletter is a short piece, an essay if you will, of something that was on my mind that week as I was putting together the newsletter. I've...
by Christopher S Penn | May 5, 2019 | Sales, Books, Marketing, Strategy, Video
In this special edition of Do Something With Your Marketing, I interview sales expert Ian Altman about the second edition of his book, Same Side Selling. Same Side Selling teaches a different mindset for selling complex transactions: instead of thinking of the buyer...
by Christopher S Penn | Feb 6, 2019 | Books, Marketing, Strategy
Mark Schaefer asked me to read through and review his latest book, the Marketing Rebellion. I offer some thoughts in the review about takeaways and what machine learning should be helping marketers to do better. Purchase the Marketing Rebellion here on Amazon. FTC...
by Christopher S Penn | Feb 5, 2019 | AI, analytics, Artificial Intelligence, Books, Data, Data Science, Machine Learning, Marketing, Marketing automation, Marketing Technology
Reversing the script today. I’m asking, and you’ll answer: please buy a copy of AI For Marketers, Second Edition. Why? What’s in it for you? This is a book to help marketers understand machine learning and how it applies to your work. You’ll learn what AI is and...
by Christopher S Penn | Jan 23, 2019 | analytics, Books, Marketing, Marketing Technology
Rudy asks, “I would like to buy a bible in Google Analytics, which hard copy book do you recommend?” There isn’t one. The thing about Google Analytics - and any SaaS-based software - is that they are very fast-moving targets. Google Analytics in particular makes...
by Christopher S Penn | Dec 31, 2018 | Affiliates, Amazon, analytics, Books, Marketing, Marketing Technology, Metrics
Oliver asks, "How do you track offsite conversions post-view (not post-click)? E.g. How can you attribute conversions from a consumer who read about your product on your site, didn't click on any link but afterwards went directly to Amazon to buy it?" Fundamentally,...