You Ask, I Answer: Social Media Marketing for Returning Parents
Christa asks, “As a returning mother to the workforce, what do I need to know about social media?” Just about everything in social media has changed since the 2012-2013 era. What social media is, how it works, why it’s important, how we measure it – all...You Ask, I Answer: Strategic Reasons for Content Curation
Jo asks, “Why are we sharing around this much content on social media in your expert opinion? What are we all gaining from it?” We post high-quality content on social media for four reasons: Appreciation: sharing high-quality demonstrates our appreciation for our...You Ask, I Answer: Small Business Social Media Posting
Zain asks, “How is a small business supposed to post 5 or more times a day? How do you even come up with that much content?” The secret to posting a lot without diminishing value is to share other people’s stuff often. I go by the 80/20 rule – 80% of what you...You Ask, I Answer: Managing Your LinkedIn Connections
Heidi asks, “Do I remember correctly that you recommended accepting all LinkedIn requests? Do you do anything to mark people that you don’t know so that you can keep them separate?” I do indeed accept all connection requests. You never know who...You Ask, I Answer: There Are No Best Times for Social Media
Mike asks, “What is the latest thinking on the best times to post on social media?” This is largely a pointless exercise now in many respects. There aren’t magical times when social media works with any level of specificity, even for your audience....2018 Marketing Planning Framework
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