You Ask, I Answer: Advanced Social Media Strategy Tip?
Anna asks, “Would you mind sharing a social media strategy tip that advanced marketers could use to improve their clients’ results?” Advanced is a relative term, but sure. The biggest question that challenges agencies is, what exactly are the results...You Ask, I Answer: Social Media Technology Stack?
Heidi asks, “What are the major social media tools you use?” My tools can be divided into three basic categories: – Data science – Social media management – Content creation For data science, I use: – Crowdtangle from Facebook...You Ask, I Answer: Finding Ideal Audience on Twitter?
Erika asks, “How do you find your ideal audience on Twitter?” Twitter is one of the easiest networks to map and understand. Using techniques like network graphing, you can quickly find the engaged, interested audience you care about for your business, on...You Ask, I Answer: Measuring Social Media Impact on SEO?
Sergey asks, “Is it possible to measure the impact of your social media on SEO? If so, how would you do this?” I’d look at content which has been socially shared and its SEO performance versus content that has not been. Using the SEO tool of your...You Ask, I Answer: Social Media Engagement and SEO?
Sofia asks, “Do social media likes, shares, and comments have an impact on SEO?” This is a tricky question to answer because the answer will be different for every company. Broadly, we’ve studied in the past and see no clear correlation, but...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
