Conversations and Social Media Goals
Jen asks, “How important are conversations to social media goals?” It depends on the goal, and it depends on how conversations advance that goal. For example, if raw engagement is a goal, conversations with people – especially in public social media...Who To Follow on Social Media For Professional Development
A friend recently asked what sorts of great B2B content marketing stuff I’ve read lately that I could recommend and I realized… I haven’t read any in a really long time. Not because there isn’t any to be had per se, but because who and what I read has diverged...How to Build a Data-Driven Social Media Strategy Plan
Emily asks, "What are your favorite resources for social media strategy planning?" The overall strategy for social media planning is and should be tightly coupled to your overall digital marketing goals. What are you trying to achieve as a department or...Measuring Social Media Engagement
Alexei asks, "What are the most essential steps to analyzing social media data with ‘engagement’ in mind?" The steps for measuring social media engagement are the same as any other digital marketing metric, and follow the 3 Whats: What happened?...Options for Constructing Customer Monitoring Systems
One of the pieces of advice I give frequently is to keep an eye on, to listen to your best customers. What are they saying? What’s on their minds? What do they care about, and how well aligned are you to it? For example, during contentious times, you may want to...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
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