You Ask, I Answer: Duplicate Social Media Content
Jen asks, “We’re a business that likes to share/reshare evergreen content. Social networks are now saying that we can’t publish duplicate posts. Is there a legitimate way around this?” Great question. The intent of social networks prohibiting...You Ask, I Answer: Training Social Media Algorithms
Carl asks, “LinkedIn seems like it’s full of spam and junk. Are you getting any value out of it?” I listened to this terrific episode of This Week in Machine Learning with Sam Charrington and Dr. Romer Rosales, lead data scientist and AI expert at...You Ask, I Answer: Social Media Marketing for Returning Parents
Christa asks, “As a returning mother to the workforce, what do I need to know about social media?” Just about everything in social media has changed since the 2012-2013 era. What social media is, how it works, why it’s important, how we measure it – all...You Ask, I Answer: Strategic Reasons for Content Curation
Jo asks, “Why are we sharing around this much content on social media in your expert opinion? What are we all gaining from it?” We post high-quality content on social media for four reasons: Appreciation: sharing high-quality demonstrates our appreciation for our...You Ask, I Answer: Small Business Social Media Posting
Zain asks, “How is a small business supposed to post 5 or more times a day? How do you even come up with that much content?” The secret to posting a lot without diminishing value is to share other people’s stuff often. I go by the 80/20 rule – 80% of what you...2018 Marketing Planning Framework
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