by Christopher S Penn | Feb 20, 2023 | Marketing, Mind Readings, Social media, Social networks
In this video, Christopher Penn discusses the new trend of public social networks and SaaS based services offering more paid services to generate revenue. He questions the companies’ motivation for moving security behind a paywall and notes that it may...
by Christopher S Penn | Feb 14, 2023 | Marketing, Marketing Data Science, Social media, Social networks
Christopher Penn discusses the importance of testing assumptions in social media algorithms, using machine learning and data science tools. To understand the impact of hashtags on reach and engagement, for example, one would download all of their Twitter data and run...
by Christopher S Penn | Sep 28, 2022 | agencies, Marketing, Marketing Data Science, Social media, Social networks, You Ask I Answer
Mara asks, “Can you touch upon expectations of an in-house marketer has on Social Media, vs Agency, like in terms of content and KPI’s for example?” The expectations for an in-house marketer and an agency should be the same in terms of content and...
by Christopher S Penn | Sep 16, 2022 | Marketing, Marketing Technology, Social media, Social networks
Tim asks, “Any tips for convincing a small business that they need to pay for social listening, Not just posting?” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...
by Christopher S Penn | Jul 6, 2022 | Marketing, Marketing Technology, Social media, Social networks, Strategy, You Ask I Answer
Jamie asks, “How do I rebuild our social media channels, since we’re changing who our target audience is?” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...
by Christopher S Penn | Jun 23, 2022 | Brand, Marketing, Social media, Social networks, You Ask I Answer
Ann asks, “Should brands still be on social media?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/secure/cspenn/yaia-brands-social-media-presence.mp3 Download the MP3 audio here. Got a question for...