Is Social Listening Useful?
Leah asks, “Is social listening useful beyond Twitter?” This is an interesting and important question. Social listening platforms vastly overindex on Twitter not because it’s a great social network, but because it’s the last major social...Basics of Social Media Marketing Analytics Tools
One of the most common questions asked in social media marketing is, “What’s the best tool for analyzing and reporting your social media marketing?” This is a sensible question; after all, if you can’t measure something, you can’t manage...Does “Link in Bio” Reduce Instagram Engagement?
One of the lessons the pandemic has reinforced is to be an active, questioning reader of data presented as fact in articles and news. Not in the crazy, conspiracy-theorist “do your own research” in which you hunt down articles that only support your point...Social Selling Advice for Product Sales
Jenna asks, “What’s a tactic you’ve used on social media that has boosted product sales the most?” Three things work on social media for me to drive product sales. None is actually selling something on social channels themselves. Before we...Conversations and Social Media Goals
Jen asks, “How important are conversations to social media goals?” It depends on the goal, and it depends on how conversations advance that goal. For example, if raw engagement is a goal, conversations with people – especially in public social media...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
