You Ask, I Answer: Large Event Monitoring?
John asks, “What data would you be looking at about the Super Bowl and marketing?” First, a bit of clarity: the NFL highly regulates all of the branding around the event and has an army of lawyers that hit harder than Elandon Roberts. So, monitoring around...Learn How to Scale Social Media at the HELLO Conference
I’ll be speaking at the HELLO Conference the week after Social Media Marketing World, so if you can’t make the journey to San Diego, come spend the day with myself, Katie Robbert, Mark Schaefer, and many others in New Jersey. I’ll be talking about...You Ask, I Answer: Year-End Social Media Reporting?
Alessandra asks, “what is the best way to prepare a social media marketing report for 2018 to send to management? I keep track of followers and number of posts by month, but maybe there is other data I should include?” Great question. Reporting should...You Ask, I Answer: How Often Should You Repost on Social Media?
Ian asks, “How often should I repost content on social media channels like Twitter and Facebook and Instagram? How much is too much?” Let’s dive into our analytics to answer this question. You’ll need the analytics for each of the social...You Ask, I Answer: Passive Consumer Experiences Online?
Michael asks, “What do you think of the prediction that consumers will flock to passive YouTube-like experiences as they detox from social platforms like Facebook that command active interactions?” I doubt that we’ll see consumers abandon the...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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