You Ask, I Answer: Social Media Community Manager Metrics and KPIs?
Jessica asks, “What are good objectives for your community management team (outside of response time)?” Community management’s goal is loyalty and evangelism – trust and word of mouth. To the extent you can, measure those outcomes. A great...You Ask, I Answer: Setting Social Media Goals for 2020?
Annica asks, “What sort of goals should we be setting for social media in 2020?” Depending on how you use social media – for marketing, sales, customer service, etc. – will govern what kind of goals you set. For marketing, the simplest goals...You Ask, I Answer: The Best Way to Grow Instagram Followers?
Katherine asks, “What is the current best way to grow instagram followers for a client?” First question: why? What’s the business goal it supports? Chances are no one has thought that through at the client. Followers is only a starting point; there...What’s the difference between social media and new media?
To describe media, marketers and communicators have used multiple, mixed-up terms. Here are just a few ways we’ve described the media landscape in recent years: Old media Mass media Traditional media New media Digital media Social media Social networking Citizen...You Ask, I Answer: The Fading Utility of Facebook?
Darlene asks, “How have you adapted to the fading utility of Facebook? I’m sure we’ve all shifted energy and dollars into other social networks, but what’s been really worthwhile for you, regardless of your industry?” At the end of the...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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