Social networks Archives - Christopher S. Penn - Marketing Data Science Keynote Speaker

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You Ask, I Answer: In House vs Agency KPIs?

by Christopher S Penn | Sep 28, 2022 | agencies, Marketing, Marketing Data Science, Social media, Social networks, You Ask I Answer

Mara asks, “Can you touch upon expectations of an in-house marketer has on Social Media, vs Agency, like in terms of content and KPI’s for example?” The expectations for an in-house marketer and an agency should be the same in terms of content and...

You Ask, I Answer: Social Listening for Small Business?

by Christopher S Penn | Sep 16, 2022 | Marketing, Marketing Technology, Social media, Social networks

Tim asks, “Any tips for convincing a small business that they need to pay for social listening, Not just posting?” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...

You Ask, I Answer: Rebuilding Social Media Channels?

by Christopher S Penn | Jul 6, 2022 | Marketing, Marketing Technology, Social media, Social networks, Strategy, You Ask I Answer

Jamie asks, “How do I rebuild our social media channels, since we’re changing who our target audience is?” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...

You Ask, I Answer: Brands and Social Media Presence?

by Christopher S Penn | Jun 23, 2022 | Brand, Marketing, Social media, Social networks, You Ask I Answer

Ann asks, “Should brands still be on social media?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/secure/cspenn/yaia-brands-social-media-presence.mp3 Download the MP3 audio here. Got a question for...

You Ask, I Answer: Optimizing for Social Search?

by Christopher S Penn | Apr 22, 2022 | Marketing, Marketing Data Science, Marketing Technology, SEO, Social media, Social networks

Andy asks, “How do we think about optimizing our social content based on how search results appear in social search?” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...

You Ask, I Answer: New Marketer Social Media Guidance?

by Christopher S Penn | Mar 14, 2022 | Marketing, Social media, Social networks

Alessandra asks, “What do you want to see in social media guidance for new marketing professionals?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer?...