You Ask, I Answer: Proving Algorithmic Understanding?
Christopher Penn discusses the importance of testing assumptions in social media algorithms, using machine learning and data science tools. To understand the impact of hashtags on reach and engagement, for example, one would download all of their Twitter data and run...You Ask, I Answer: In House vs Agency KPIs?
Mara asks, “Can you touch upon expectations of an in-house marketer has on Social Media, vs Agency, like in terms of content and KPI’s for example?” The expectations for an in-house marketer and an agency should be the same in terms of content and...You Ask, I Answer: Social Listening for Small Business?
Tim asks, “Any tips for convincing a small business that they need to pay for social listening, Not just posting?” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...You Ask, I Answer: Rebuilding Social Media Channels?
Jamie asks, “How do I rebuild our social media channels, since we’re changing who our target audience is?” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...You Ask, I Answer: Brands and Social Media Presence?
Ann asks, “Should brands still be on social media?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/secure/cspenn/yaia-brands-social-media-presence.mp3 Download the MP3 audio here. Got a question for...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
