How do you know when you’ve created something valuable? How do you know when your marketing has really hit the mark? It isn’t just when your leads increase or your traffic goes up or your inbound links improve. Those are good measures, of course, with tangible business outcomes, but there’s another benchmark that I think…
I’d like to introduce you to a concept I haven’t seen anywhere else in the SEO world, something I’ve talked about a few times now on Marketing Over Coffee and the Trust Insights podcast: temporal vectorization. What Is Vectorization? First, a bit of background. Vectorization, in the SEO context, is the process of identifying related…
Summary In today's episode, I host an SEO-focused Ask Me Anything session where the Trust Insights team answers live audience questions about content strategy, technical optimization, and emerging search technologies. Here's what this means for you. You'll get clear, actionable guidance on balancing creativity with SEO best practices, preparing your site for AI-driven search models,…
How much data do you need to effectively do data science and machine learning? The answer to this question depends on what it is you’re trying to do. Are you doing a simple analysis, some exploration to see what you might learn? Are you trying to build a model – a piece of software written…
Reflections tell us a lot. When we look in the mirror, we see ourselves. We see what others see. When we’re out and about, reflections tell us when it’s safe to change lanes while driving. When we’re being vigilant about personal safety, reflections give us glimpses of who’s behind us. We don’t need a ton…
Summary In today's episode, I walk through how to process unstructured survey data about marketing channels using both Excel and R, then compare those self-reported priorities against actual attribution data. Here's what this means for you. You'll uncover a surprising gap between where marketers say they'll spend their effort and what actually drives conversions, giving…
