Summary In today's episode, I break down how to defend your website against competitors who deploy AI agents to scrape your pricing pages and summarize your gated content for countermarketing. Here's what this means for you. You can build layered bot defenses that turn cheap, automated scraping into a resource-draining dead end so adversaries give…
Summary In today's episode, I explain the difference between generative answer optimization and agentic SEO, and walk through what companies must do to prepare their websites for AI agents acting on behalf of users. Here's what this means for you. You can future-proof your web presence by adopting Web MCP, which simultaneously improves accessibility for…
Summary In today's episode, I walk through how to build a version-controlled prompt management system using Git repositories, agentic plugins, and behavioral change tactics to keep your AI prompts consistent across teams. Here's what this means for you. You'll create a single source of truth for prompts that prevents drift and lost work without forcing…
Summary In today's episode, I walk through how to set up your own Claude marketplace using GitHub as a central version control system for AI skills and plugins. Here's what this means for you. You gain a reliable way to automatically push updates to every team member's Claude instance instead of relying on manual downloads…
Summary In today's episode, I walk through automating content transformation by cleaning up an old podcast archive with hundreds of broken links and dead sponsors using agentic AI tools. Here's what this means for you. You'll get a repeatable blueprint for turning messy legacy content into clean, monetizable assets without spending your life on manual…
A reminder that there is a 3rd way between “vendor lock-in” and “YOLO vibe code an alternative”. That way is called FOSS: Free, Open Source Software. Free, Open Source Software that bears either an Apache, BSD, or MIT license can be used for commercial purposes without restriction. AGPL and GPL licensed software can be used…
Summary In today's episode, I walk through practical techniques for extending Microsoft Copilot's capabilities beyond its out-of-the-box limitations using skills, agents, and its built-in Python environment. Here's what this means for you. You can transform a tool often dismissed as inferior into a capable enterprise AI system that handles deterministic tasks like word counting, regression…
Summary In today's episode, I walk through how to structure data for machines using JSON, schema, and lighter alternatives to improve AI search visibility. Here's what this means for you. You discover that GEO requires passing three sequential gates and that lighter weight formats like markdown and YAML may serve your AI visibility far better…
Summary In today's episode, I walk through the full setup process for tracking AI bot traffic in Google Analytics using Cloudflare Workers as the gatekeeper. Here's what this means for you. You gain a way to finally distinguish machine visitors from human visitors so your analytics reflect reality instead of inflated numbers. You'll also learn…
Summary In today's episode, I walk through a practical framework for measuring AI visibility across your marketing analytics stack, including what you cannot measure and what you can. Here's what this means for you. You gain a tiered approach to tracking how AI tools interact with your brand, so you can stop chasing unreliable promises…
