Understanding How Google Works for SEO
Mark writes in, "I am really struggling with the efficacy of search for most businesses. More than ever, the odds are stacked against us. 1) Some search is leaking out through Siri + Alexa 2) Most Google search (51%) is now "kept" by Google 3) You're...When Tools Are The Limitation
I got a new bread machine over the holidays to replace our older, cheaper machine. The old machine was good - very inexpensive, and it made reasonably decent bread. It was our first bread machine, one of those inexpensive $50 models. We didn't invest heavily because...Google Analytics 4 Traffic Types by Stream
Guilherme asks, "Can I ask you something about platform type? I ran facebook ads to my website, shouldn't my traffic be split between the 3 types fo platform (web, android and ios)? I only got Web..." There's a bit of a mixup here. Let's dig into some of the...How I Manage My Email Marketing Newsletter
Belinda asks, "How do you send this email? Is is from/through an email provider (MailChimp, etc) or from your website directly (that would be amazing)??" I'm going to preface this post by saying that the way I manage my email marketing newsletter isn't for...Assessing a Marketing Automation Problem
Jim wrote in, "Hi Christopher - our question is about Twitter mainly. Our organization name is related to the name of many local, unaffiliated organizations. We've distinguished ourselves by adding "national" in front of our name, but every day, many...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
