You Ask, I Answer: Detecting Bias in Third Party Datasets?
Jim asks, “Are there any resources that evaluate marketing platforms on the basis of how much racial and gender bias is inherent in digital ad platforms?” Not that I know of, mostly because in order to make that determination, you’d need access to...You Ask, I Answer: Best Audio Leveling Solution for Podcasting?
Mitch asks, “With the return of the Levelator, what’s the best audio leveling solution for podcasting?” For those unfamiliar, the Levelator is a piece of software that promises one-click cleanup of audio to ready it for podcasting. Other solutions,...Guest Appearance on Digging Deeper With Jason Falls
I had a chance to sit down with Jason Falls to chat about analytics, data science, and AI. Catch up with us over 35 minutes as we talk about what goes wrong with influencer marketing, why marketers should be cautious with AI, and the top mistake everyone makes with...You Ask, I Answer: Morning Video Production Process?
Clare asks, “What’s your current morning video production process look like?” I haven’t updated this since 2018 so it’s time for a refresh. Step behind the scenes to see how the magic happens. Tools used: – Otter.ai –...You Ask, I Answer: Reporting Glossary For Non-Technical Audiences?
Allison asks, “When it comes to reporting – how have you successfully educated others in your company on results? Is a simple glossary enough or have you taken another approach, especially with our less tech-savvy peeps?” The key is identifying what...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
