Marketing Technology Archives - Christopher S. Penn Marketing Blog

The Impact of Government Shutdown on Marketing Data

by Christopher S Penn | Jan 17, 2019 | AI, analytics, Artificial Intelligence, Data, Data Science, Machine Learning, Marketing, Marketing Technology

It’s difficult to understate how disruptive the shutdown is to everyone, not just the people who directly work for Uncle Sam, or just how long the aftereffects will last. Before I say anything else, I want to make clear that the people who have been forced against...

You Ask, I Answer: Balancing Creation and Promotion in Content Marketing?

by Christopher S Penn | Jan 14, 2019 | analytics, Content, Content Marketing, Marketing, Marketing Technology, Metrics, Strategy

Michael asks, “How do you find the balance between creation and promotion in content marketing?” Great question – the answer is going to depend on which is more broken. Generally speaking, I’m a fan of mitigating the weakest point in any...

You Ask, I Answer: Marketing Tips for Home Service Businesses

by Christopher S Penn | Jan 11, 2019 | Marketing, Marketing Technology, Small Business, Strategy

Jordan asks, “What are some marketing tips for home service businesses to know in 2019?” Home service businesses like cleaning, maintenance, moving, etc. are first and foremost local businesses. Everything you do in marketing should be focused on location....

You Ask, I Answer: Robust Email Marketing Software?

by Christopher S Penn | Jan 10, 2019 | Email Marketing, Marketing, Marketing automation, Marketing Technology

Luis asks, “I’m in charge of our department news letter, which is meant summarize any major accomplishments of the core teams, as well as updates on new staff, awards, events, etc. Right now I’m using a tool that I don’t think is the best for...

You Ask, I Answer: Analytics Reports Tools?

by Christopher S Penn | Jan 9, 2019 | analytics, Data, Marketing, Marketing Technology, Metrics, Reporting

Julie asks, “How do you put your analytics reports together? Excel, powerpoint, or something else?” As with any questions about tools, the answer is contingent on many factors. – What does the person have? Excel and Powerpoint are nearly ubiquitous,...