by Christopher S Penn | Apr 25, 2022 | Marketing Technology, Google Analytics, Marketing, You Ask I Answer
Kate asks, “curious how everyone is feeling about the GA deadline to move to GA4? Does it seem like ample time to migrate from Universal…is it at all daunting?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3...
by Christopher S Penn | Apr 22, 2022 | Marketing, Marketing Data Science, Marketing Technology, SEO, Social media, Social networks
Andy asks, “How do we think about optimizing our social content based on how search results appear in social search?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask,...
by Christopher S Penn | Apr 5, 2022 | You Ask I Answer, AI, Artificial Intelligence, Marketing, Marketing Data Science, Marketing Technology
Heidi asks, “Are companies challenged in their adoption of AI by siloed data?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here!...
by Christopher S Penn | Apr 4, 2022 | You Ask I Answer, AI, Artificial Intelligence, Marketing, Marketing Data Science, Marketing Technology
Heidi asks, “What challenges keep you from examining and/or using AI for your current marketing?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer?...
by Christopher S Penn | Mar 24, 2022 | Google Analytics, Marketing, Marketing Technology
Jo asks, “What’s the difference between an event and a conversion event in Google Analytics 4?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer?...
by Christopher S Penn | Mar 23, 2022 | Google Analytics, Marketing, Marketing Technology
Stasia asks, “In Google Analytics 4, how do you configure demographic data for LGBTQ+ friendly things like non-binary genders?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for...