A reminder that there is a 3rd way between “vendor lock-in” and “YOLO vibe code an alternative”. That way is called FOSS: Free, Open Source Software. Free, Open Source Software that bears either an Apache, BSD, or MIT license can be used for commercial purposes without restriction. AGPL and GPL licensed software can be used…
Summary In today's episode, I walk through practical techniques for extending Microsoft Copilot's capabilities beyond its out-of-the-box limitations using skills, agents, and its built-in Python environment. Here's what this means for you. You can transform a tool often dismissed as inferior into a capable enterprise AI system that handles deterministic tasks like word counting, regression…
Summary In today's episode, I walk through how to structure data for machines using JSON, schema, and lighter alternatives to improve AI search visibility. Here's what this means for you. You discover that GEO requires passing three sequential gates and that lighter weight formats like markdown and YAML may serve your AI visibility far better…
Summary In today's episode, I walk through the full setup process for tracking AI bot traffic in Google Analytics using Cloudflare Workers as the gatekeeper. Here's what this means for you. You gain a way to finally distinguish machine visitors from human visitors so your analytics reflect reality instead of inflated numbers. You'll also learn…
Summary In today's episode, I walk through a practical framework for measuring AI visibility across your marketing analytics stack, including what you cannot measure and what you can. Here's what this means for you. You gain a tiered approach to tracking how AI tools interact with your brand, so you can stop chasing unreliable promises…
Summary In today's episode, I walk through what Web MCP is and how marketers can start implementing it on their websites before competitors catch on. Here's what this means for you. You position yourself ahead of the curve by giving AI agents an invisible storefront they can use to complete tasks on your behalf. You'll…
Summary In today's episode, I walk through what LLMs.txt is, why Google now considers it part of site health, and how to build one using real analytics data. Here's what this means for you. You learn that LLMs.txt does not boost AI visibility but serves as a curated briefing document that helps AI agents navigate…
Software is not a moat. If you’ve ever tried any of the agentic AI tools out there, you know how trivial it is to give Claude Code a prompt like “Make me a better version of XYZ app/SaaS service/whatever that also does {ABC}”, and the tools will do it. This is especially true of systems…
Summary In today's episode, I walk through how to use agentic AI to build a complete marketing strategy live on the show, using the Marketing Over Coffee podcast as a working case study. Here's what this means for you. You'll see how combining the 5P framework with a new 5R foundation of research, requirements, rules,…
Summary In today's episode, I debunk the myths surrounding Generative Engine Optimization (GEO) tools and provide practical advice for real-world AI optimization. Here's what this means for you. You can avoid wasting money on "snake oil" tools and focus your budget on strategies that actually influence AI models. You'll also learn these concepts: why most…
