You Ask, I Answer: Why Map Customer Journeys?
John asks, “If the customer journey is different for every person, why bother trying to map it?” The presumption is that the customer journey is a wide open field of possibilities, when it’s more like a densely wooded forest. There are a limited...You Ask, I Answer: The Future of Content Marketing?
Stephanie asks, “How do you see content marketing evolving in the future?” AI will produce much more of it, and our role will be as prompters and editors. We already see this with tools like Nvidia’s GauGAN, the GPT family of language generators, and...You Ask, I Answer: Best Landing Page Platforms?
Chavie asks, “I’m creating a landing page for a client who has a website but a really wonky one, and they don’t want to use the LP long term- is there a platform that would let them pay per month and then stop paying when it’s no longer live?...You Ask, I Answer: Mass Connection Requests on LinkedIn?
Darlene asks, “I’m getting lots of connection request sales pitches on LinkedIn. Does this spray and pray technique actually work?” Yes and no. It works in the short term, but is deleterious in the long term. It’s a favorite tactic to be...You Ask, I Answer: What Makes Effective Facebook Ads?
Jen asks, “How can brands find out which kind of Facebook Ads work best for them?” One way to approach this problem is with large scale data analysis. In your industry, gather up a list of Facebook Pages and use any service which can address the Facebook...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
