You Ask, I Answer: Social Media Technology Stack?
Heidi asks, “What are the major social media tools you use?” My tools can be divided into three basic categories: – Data science – Social media management – Content creation For data science, I use: – Crowdtangle from Facebook...You Ask, I Answer: Finding Ideal Audience on Twitter?
Erika asks, “How do you find your ideal audience on Twitter?” Twitter is one of the easiest networks to map and understand. Using techniques like network graphing, you can quickly find the engaged, interested audience you care about for your business, on...You Ask, I Answer: Third Party Data and Model Audits?
Jessica asks, “When it comes to training data for marketing AI models, do you think vendors will anonymize/share data sources in the future? Will it be required?” It depends on the vendor and the model. The raw data for public models, even de-identified,...You Ask, I Answer: Data Democratization and AI?
Jim asks, “I am skeptical of data democratization because the average decision maker does not understand data collection, transformation, integration etc. Doesn’t AI make this an even bigger problem?” It depends on how abstracted the decision-maker...You Ask, I Answer: Staying Ahead in AI and MarTech?
Buyan asks, “What habits do you do on a regular basis that help you learn and stay ahead in the AI and MarTech space?” Staying current means doing two things: learning and practicing. You need both, in equal amounts, to be able to stay current and fresh....AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
