iOS 14.5 and Marketing Analytics: How Concerned Should You Be?
In the past few weeks, we’ve heard that the sky is falling and that marketing will forever be ruined with Apple’s new iOS 14.5 update which would put privacy popups all over users’ iPhones. Now that the update is out, what’s the reality? How...Is AI Moving Too Fast?
David asks, “I understand from today’s Denver Post that governments worldwide are putting the brakes on technology, particularly AI. Do you think that that will be good?” In my youth, I would have immediately and unquestionably derided them for doing so....Analytics Governance, UTM Tracking, and Privacy
Third party cookies. Safari iOS tracking updates. Ad blockers. CPRA. So many different initiatives are in progress now to increase consumer privacy (a good thing) and decrease marketing’s ability to target people (less of a good thing if you’re a marketer...AI for Marketers, Third Edition, Available Now!
Is AI still a mystery shrouded in an aura of mystique? Have you read report after report, article after article proclaiming its magical powers and wondered what exactly the big deal is? With every software vendor and services provider proclaiming that they too are an...Accessibility is a Marketing Advantage
Katie Martell recently pointed out the following: Only 1% of homepages are accessible according to a recent review of 1M top-visited websites. Inclusivity means asking “who are we excluding?” Are we excluding those with a disability? (1 in 4 US adults!)...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
