You Ask, I Answer: Email Marketing Tools in 2019
Roger asks, “If you could only use 3 marketing tools for your email list in marketing campaigns which 3 would you choose?” There’s an easy answer and an answer which will give you a competitive advantage. The easy answer is a solid martech stack...You Ask, I Answer: Conference Gear for Audio and Video
Amy asks, “I saw this cool setup you were using at the marketing profs conference – would you mind sharing what hardware/software you used? I am in the events space and trying to do more independent recordings like this. Thanks!” Hardware Kimafun wireless...You Ask, I Answer: How To Use YouTube for Organic Marketing
Kourtney asks, “How can you use YouTube for organic marketing?” YouTube is a search engine. Start by thinking of it as a search engine, rather than a video channel or a social network, even though it’s also those things. Let’s walk through some...You Ask, I Answer: How to Measure The Value of Influencer Marketing
Mark asks, “How do you find the value in influencer marketing? What’s the best way to determine what’s working?” Influencer marketing is nothing new. Companies have been marketing with celebrities for decades, and we have well-defined ways to...You Ask, I Answer: Choosing an AI Strategy – Vendor or In-House?
Dennis asks, “How do you find the balance between choosing a vendor that provides AI-based solutions versus developing AI capabilities in-house?” This is a fantastic, complex question that has many different answers. We look at three pillars for this...Subscribe to my blog & newsletter
Discover innovation!
Learn what innovation really is and how you can innovate more in my new book:
