Summary In today's episode, I walk through the full setup process for tracking AI bot traffic in Google Analytics using Cloudflare Workers as the gatekeeper. Here's what this means for you. You gain a way to finally distinguish machine visitors from human visitors so your analytics reflect reality instead of inflated numbers. You'll also learn…
Summary In today's episode, I walk through a practical framework for measuring AI visibility across your marketing analytics stack, including what you cannot measure and what you can. Here's what this means for you. You gain a tiered approach to tracking how AI tools interact with your brand, so you can stop chasing unreliable promises…
Summary In today's episode, I walk through what Web MCP is and how marketers can start implementing it on their websites before competitors catch on. Here's what this means for you. You position yourself ahead of the curve by giving AI agents an invisible storefront they can use to complete tasks on your behalf. You'll…
Summary In today's episode, I walk through what LLMs.txt is, why Google now considers it part of site health, and how to build one using real analytics data. Here's what this means for you. You learn that LLMs.txt does not boost AI visibility but serves as a curated briefing document that helps AI agents navigate…
Software is not a moat. If you’ve ever tried any of the agentic AI tools out there, you know how trivial it is to give Claude Code a prompt like “Make me a better version of XYZ app/SaaS service/whatever that also does {ABC}”, and the tools will do it. This is especially true of systems…
Summary In today's episode, I walk through how to use agentic AI to build a complete marketing strategy live on the show, using the Marketing Over Coffee podcast as a working case study. Here's what this means for you. You'll see how combining the 5P framework with a new 5R foundation of research, requirements, rules,…
Summary In today's episode, I debunk the myths surrounding Generative Engine Optimization (GEO) tools and provide practical advice for real-world AI optimization. Here's what this means for you. You can avoid wasting money on "snake oil" tools and focus your budget on strategies that actually influence AI models. You'll also learn these concepts: why most…
Summary In today's episode, I walk through the new plugins feature in Claude Co-Work and explain how agents, skills, commands, and hooks bundle into deployable packages. Here's what this means for you. You gain a practical, no-code way to extend Claude with marketing, sales, and productivity workflows that connect to tools you already use. You'll…
Claude Cowork makes MCP matter again. For about two years, AI folks have been pushing the importance of connectors and MCP – model context protocol – as the way that agents can communicate with legacy services via API. To be clear, APIs still matter a great deal. But for the non-technical user, APIs are a…
Right problem, wrong solution. This is one of the most manipulative tricks we have at our disposal today, and you see it everywhere – in sales techniques (the Challenger Sales ‘reframe’), in politics, in media. It’s a brain hijack, and it’s one you have to be super careful of because it’s so effective. Here’s how…
