Marketing Technology Archives - Christopher S. Penn Marketing Blog

You Ask, I Answer: Small Business Social Media Posting

by Christopher S Penn | Aug 15, 2018 | Content, Content Marketing, Marketing, Marketing automation, Marketing Technology, Small Business, Social media, Social networks

Zain asks, “How is a small business supposed to post 5 or more times a day? How do you even come up with that much content?” The secret to posting a lot without diminishing value is to share other people’s stuff often. I go by the 80/20 rule – 80% of what you...

You Ask, I Answer: Evaluating Content Marketing Management Software

by Christopher S Penn | Aug 13, 2018 | Content, Content Marketing, Marketing, Marketing automation, Marketing Technology

Peter asks, “What do you recommend for content marketing management software, especially for a B2B company?” Great question, and a very common one. Content marketing management needs to fulfill one or more of the following functions: Creation / management of creation...

You Ask, I Answer: Tackling Data Privacy and Regulation

by Christopher S Penn | Aug 9, 2018 | AI, analytics, Data, Data Science, Governance, IBM, Machine Learning, Marketing, Marketing automation, Marketing Technology

Melissa asks, as part of the IBM #WinWithAI Summit: “How can enterprises be proactive about data privacy and regulation?” Want to know why we’re having conversations about data privacy and regulation? It’s because marketing has no governance. It’s the Wild West, with...

Sneak Peek: How AI Helps Sales Professionals

by Christopher S Penn | Aug 8, 2018 | AI, Artificial Intelligence, Data Science, Machine Learning, Marketing, Marketing automation, Marketing Technology, Sales

According to Gartner, 30% of all B2B companies will employ AI to augment at least one of their primary sales processes by 2020. Don’t wait for the future – start implementing now, with today’s technologies. Driver Analysis Prospect and lead...

#WinWithAI: The Journey to AI

by Christopher S Penn | Aug 3, 2018 | AI, Artificial Intelligence, IBM, Machine Learning, Marketing, Marketing Technology

As part of the upcoming IBM Win with AI Summit, I’m tackling some questions about how companies can make AI work for them. In today’s episode, we look at the journey to AI using the BrainTrust Insights Enterprise AI Journey Framework: Data foundation...