Software is not a moat. If you’ve ever tried any of the agentic AI tools out there, you know how trivial it is to give Claude Code a prompt like “Make me a better version of XYZ app/SaaS service/whatever that also does {ABC}”, and the tools will do it. This is especially true of systems…
Summary In today's episode, I debunk the myths surrounding Generative Engine Optimization (GEO) tools and provide practical advice for real-world AI optimization. Here's what this means for you. You can avoid wasting money on "snake oil" tools and focus your budget on strategies that actually influence AI models. You'll also learn these concepts: why most…
Claude Cowork makes MCP matter again. For about two years, AI folks have been pushing the importance of connectors and MCP – model context protocol – as the way that agents can communicate with legacy services via API. To be clear, APIs still matter a great deal. But for the non-technical user, APIs are a…
Right problem, wrong solution. This is one of the most manipulative tricks we have at our disposal today, and you see it everywhere – in sales techniques (the Challenger Sales ‘reframe’), in politics, in media. It’s a brain hijack, and it’s one you have to be super careful of because it’s so effective. Here’s how…
AI vendors hate this. You’ll love it. There’s a good chance that 85-90% of what you want to do with generative AI, you can do in a foundation tool like ChatGPT, Gemini, Claude, DeepSeek, etc. A substantial majority of AI companies are little more than wrappers and a nice UI on top of someone else’s…
One of the four pillars of “responsible” or “ethical” AI is accountability. (I put those in quotes because they’re such squishy terms) Accountability is simple: someone stands behind what the machine does. Like all things, you make your best faith effort to ensure the machine does what it says it does, you inform the user…
The more I use AI the more open source I become Everyone’s got a service to pay for Look at the foundations. People love the lumascapes of all the companies in a space, made most famous by Scott Brinker’s MarTech landscape. But when I look at the AI specific ones, I see something different: wrappers…
How would you like to double your ROI on your MarTech stack without spending any additional money? I’ve got an easy, straightforward method for you, using just about any AI tool you have access to that has Deep Research capabilities. (Perplexity, OpenAI ChatGPT, Gemini, Anthropic Claude, etc.) Step 1: Either with video or screenshots, open…
Using AI to generate content is like taking your Rolls Royce or your Bugatti to the grocery store. Yes, it can do that. It will get the job done, and done in style. But that’s not even remotely close to what it’s capable of. At the 2024 MarketingProfs B2B Forum, I suggested a few other…
