Marketing Technology Archives - Christopher S. Penn Marketing Blog

You Ask, I Answer: Long Tail Keyword Search Volume?

by Christopher S Penn | Jul 18, 2019 | Machine Learning, Marketing, Marketing Technology, search engine optimization, SEO

Maris asks, “How do you assess how many monthly searches is enough? Some of the terms we want to rank for have really low search volume. But how many is too many and how many is ‘just right’?” This is a terrific question that can really help to...

You Ask, I Answer: B2B Marketing Reports

by Christopher S Penn | Jul 17, 2019 | analytics, Data, Data Science, Marketing, Marketing Technology, Reporting

Beth asks, “I’m looking for a killer marketing report that works for your leadership team. Anything you are willing to share or a direction you suggest I start looking would be super beneficial.” This is a design thinking problem. You want to answer 6...

You Ask, I Answer: How Many Views in Google Analytics?

by Christopher S Penn | Jul 15, 2019 | analytics, Google Analytics, Marketing, Marketing Technology, Strategy

Kat asks, “How many views do you typically have set up in Google Analytics?” For clarity, a view is the smallest unit of an account in Google Analytics. The answer depends, unsurprisingly, on which view features you use. Unlike a property, which is a...

You Ask, I Answer: Keeping Content Marketing and Social Media Fresh?

by Christopher S Penn | Jul 12, 2019 | Content, Content Marketing, Data Science, Machine Learning, Marketing, Marketing Technology, Predictive Analytics

Whitney asks, “Does anyone have any recommendations/resources for maintaining a fresh perspective when you’re deep in to the calendar planning process for clients? How do you pull yourself out of repetitive, stale caption writing?” I use predictive...