Many people question whether our constant sharing of political news on Facebook does any good. After all, we tend to attract similarly-minded friends in many ways, so does sharing the politics news of the day truly change anything? This is a valid criticism of the echo chamber, of the fishbowl effect in social media. However,…
While on vacation, I watched two kids play a claw game at the local Walmart. If you’re unfamiliar, claw games are games of chance in which users attempt to pick up prizes with an unstable mechanical claw: Watching the kids play and listening to them talk revealed an interesting motivation: almost winning was more compelling…
During Prime Day, I saw a deal I couldn’t pass up: the Samsung 55" 4K curved TV. I love 4K TVs as second monitors for my laptop. The amount of real estate and high DPI means you can have a dozen windows open at the same time and not feel cramped. I don’t watch much…
For a bit of fun, this shell script I keep on my Mac helps me to keep an otherwise cluttered documents folder on my Mac relatively organized. You’ll obviously need to change the paths at the top of the script to reflect where you keep all your documents, but this script provides a lot of…
Setting goals and goal values is one of the most important things you can do with Google Analytics, second only to actually installing it properly. With goals and goal values, you can infer the economic value of nearly any activity on your website. Without goals and goal values, you’re relegated to vanity metrics. Today, let’s…
How much do marketing tools matter? I’m asked this question in one form or another nearly every week, by coworkers, clients, friends, and colleagues. The question is often coached in terms of specific products. Is Marketo better than Pardot? Is Hubspot better than Infusionsoft? Is Buffer better than Hootsuite? Is Sysomos better than Meltwater? The…
Does this sound familiar? Maybe you or someone you work with made a change to your website and suddenly, your site traffic is down considerably. One of the most common reasons for Google Analytics to show a decline in site traffic is someone removing the tracking code. If you, like me, question whether every page…
In this multi-part series, we’ll take a tour through Google’s newest digital tool, Data Studio. We’ll look at it from a marketer’s perspective, including: What Data Studio is and isn’t How to set up your first Data Studio dashboard Dashboard strategic best practices Part 3: Dashboard Strategic Best Practices Before starting a dashboard in Google…
