by Christopher S Penn | Jan 4, 2021 | Email Marketing, Livestreaming, Marketing, Strategy, Video
Catherine asks, “Most marketers are evangelizing about doing livestreaming , as being the media who gets the highest reach and engagement. Why did it come in last in your Almost Timely poll?” This is an excellent question, and I suspect it has to do with...
by Christopher S Penn | Aug 26, 2020 | Content Marketing, Marketing, Marketing Technology, Strategy, Video
Stephanie asks, “If someone only has the bandwidth to create in one format, where should they focus their time?” Video. Why? Because a transmedia content strategy permits you to spin lots of assets from one video. Can’t see anything? Watch it on...
by Christopher S Penn | Jun 18, 2020 | Marketing, Marketing Technology, Video
Clare asks, “What’s your current morning video production process look like?” I haven’t updated this since 2018 so it’s time for a refresh. Step behind the scenes to see how the magic happens. Tools used: – Otter.ai –...
by Christopher S Penn | May 19, 2020 | Marketing, Marketing Technology, Professional Development, Training, Video
Thomas asks, “What tool do you like to use to record your computer screen? Looking to make an instructional video and I want to show the steps on the screen as I go.” Without a doubt, Techsmith Camtasia. It’s the best tool for the job, especially if...
by Christopher S Penn | May 15, 2020 | Marketing, Marketing Technology, Technology, Video
Linda asks, “What recommendations do you have for recording video quickly and easily? The camera on my iPhone isn’t doing the job.” Unless your iPhone is over 5 years old, chances are the camera on it is just fine. You’ve probably got three...