The Great Mic Bakeoff: Microphones for Smartphone Video Creators
As mentioned in this week’s newsletter, testing your gear to understand what’s good and what’s not in specific use cases is essential. In the Great Mic Bakeoff, we look at 8 different types of microphones for use in shooting video on your smartphone....You Ask, I Answer: Equipment to Video Record Speeches?
George asks, “which equipment, exactly, do you use to videotape your speeches – I see you bring a tripod with both video and audio recorders?” This question gets asked often, but the equipment does change over time, so here’s the mid-2019 loadout. I should add that...You Ask, I Answer: B2C Webinar Marketing Tips?
Maria asks, “Trying to ramp up a new service offering via webinar — target audience is parents of high schoolers. We are trying to prove the concept out with a small monthly SEM budget (< $5k) and doing regularly scheduled, live webinars. Also will try FB...Do Something With Your Marketing: Special Interview with Ian Altman
In this special edition of Do Something With Your Marketing, I interview sales expert Ian Altman about the second edition of his book, Same Side Selling. Same Side Selling teaches a different mindset for selling complex transactions: instead of thinking of the buyer...Social Media Marketing World 2019 Day 2 Recap
Yesterday marked day 2 of Social Media Marketing World 2019. What were some of the key takeaways? Facebook gets rightfully stomped on, video rules, content shock continues, influencers don’t comply, and much more. Watch the video for full details. Can’t...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
