You Ask, I Answer: B2C Webinar Marketing Tips?
Maria asks, “Trying to ramp up a new service offering via webinar — target audience is parents of high schoolers. We are trying to prove the concept out with a small monthly SEM budget (< $5k) and doing regularly scheduled, live webinars. Also will try FB...Do Something With Your Marketing: Special Interview with Ian Altman
In this special edition of Do Something With Your Marketing, I interview sales expert Ian Altman about the second edition of his book, Same Side Selling. Same Side Selling teaches a different mindset for selling complex transactions: instead of thinking of the buyer...Social Media Marketing World 2019 Day 2 Recap
Yesterday marked day 2 of Social Media Marketing World 2019. What were some of the key takeaways? Facebook gets rightfully stomped on, video rules, content shock continues, influencers don’t comply, and much more. Watch the video for full details. Can’t...You Ask, I Answer: Current Video Gear On The Road?
Brian asks, “What are you currently carrying/using on the road for video?” Great question. For the most part, I’m doing two primary functions with video on the road – documentation of stuff and capturing my talks. For the former, all you really need is a...You Ask, I Answer: Passive Consumer Experiences Online?
Michael asks, “What do you think of the prediction that consumers will flock to passive YouTube-like experiences as they detox from social platforms like Facebook that command active interactions?” I doubt that we’ll see consumers abandon the...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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