Solicited Review: Techsmith Camtasia 2021
In this video review of the new Techsmith Camtasia 2021, you’ll learn about the three features in the new upgrade that I think are worth talking about: proxy video, auto ducking, and great big piles of new transitions. FTC Disclosure: Techsmith sent me a review...You Ask, I Answer: Email Marketing vs. Livestreaming?
Catherine asks, “Most marketers are evangelizing about doing livestreaming , as being the media who gets the highest reach and engagement. Why did it come in last in your Almost Timely poll?” This is an excellent question, and I suspect it has to do with...You Ask, I Answer: Focus on One Content Marketing Format?
Stephanie asks, “If someone only has the bandwidth to create in one format, where should they focus their time?” Video. Why? Because a transmedia content strategy permits you to spin lots of assets from one video. Can’t see anything? Watch it on...You Ask, I Answer: Affordable Stock Footage and Photos?
You Ask, I Answer: Morning Video Production Process?
Clare asks, “What’s your current morning video production process look like?” I haven’t updated this since 2018 so it’s time for a refresh. Step behind the scenes to see how the magic happens. Tools used: – Otter.ai –...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
