Month: July 2011

  • A flash of lightning

    Have you ever had a glimpse of the greater you? Maybe you reacted in an emergency with greater speed, confidence, or strength than you thought possible. Maybe one day you were forced by a sense of needing to pause, only to be confronted with an amazing sunset or the perfect evening breeze. Maybe in a…

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  • 3 Powerful Business Lessons from World of Warcraft Inscription

    For those that don't play, one of the most lucrative "industries" in World of Warcraft is a profession called inscription, in which you make glyphs, little pieces of paper with magical runes on them that enhance player abilities. These magical sticky notes can be sold and traded in the in-game economy. There are 3 items…

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  • Ask your burning question instead

    I was administering a webinar with a panel of experts recently and as I went through the registration data, I took note of the questions asked of the panelists in advance. There were a number of questions that could have been answered in four or five seconds with Google to the satisfaction of the querants.…

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  • Which is moving the needle more, Twitter or Google+?

    Google+ has been out for about a month, and has made quite a splash. With 20 million users in just a month, it’s become the darling of many a social media expert. But how much does it actually move the needle? How much influence does G+ really carry? Should you change your social media strategies?…

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  • Circles of amplification

    Last week on Marketing Over Coffee, I mentioned something I’m doing with Google+ called a circle of amplification. Let’s talk briefly about what that is. (photo of the Nexus, the ultimate circle, in World of Warcraft) The circle of amplification – and it’s really called that – is a list I keep of people who…

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  • Is your marketing crossing all channels?

    Over the weekend at WordCamp Boston, I had the opportunity to chat with and speak in front of many fellow content creators. One of the things that struck me most was how confined our promotional efforts are. SEO is treated as its own space, which people think about without considering social media. Social media is…

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  • How to market your blog

    I was delighted and excited to share some of my ideas, strategies, tips, tools, and methods for how to market your blog at Boston’s WordCamp 2011 event. As the video can be tough to see in spots, I’m providing the mindmap for the session, so that if you attended (or even if you’re just curious), you…

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  • Innovation has a low Klout score

    Here’s a minor caution on any scoring mechanism. I mention Klout because it’s got mindshare, but it applies to anything which attempts to rate people by influence. Innovation has a low Klout score. You won’t spot the next hottest thing by Klout score. Like all scoring mechanisms of its kind, Klout scores are trailing indicators,…

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  • How to analyze Google+ timestamp click data

    Yesterday I shared some interesting information about how Google+ was assigning a unique, UNIX timestamp (client-side) to every clicked link. More than a few people asked how to actually get that data, since it’s not obvious. Today, we’re going to dive deep down the rabbit hole and show you how to do it yourself, step…

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  • Google+ and Search Signals: Tinfoil Hat Edition

    I was recently examining Google+ and how it transparently redirects through plus.google.com as it sends readers to your website. One of the oddities I noticed was this: https://plus.google.com/url?sa=z&n=1310267970417&url=http%3A%2F%2Fwww.christopherspenn.com%2F2011%2F07%2Fhow-to-measure-google-plus-with-analytics%2F&usg=Fl5VGX6zftZiPhe6N1gENpM0EDQ. Take a look at how the URL starts. The second query string variable looks awfully familiar. If you’re not familiar with query string variables, they’re the key/value…

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