Summary In today's episode, I walk through how to use AI for strategic planning beyond competitive analysis, including which tasks suit generative AI and how to feed it the right data. Here's what this means for you. You gain a clear way to match each strategic planning task to the right AI tool so you…
Summary In today's episode, I walk through the four pillars that make conferences and events successful and contrast a great event with a poorly run one. Here's what this means for you. You get a practical framework for planning or evaluating any event so attendees, sponsors, and sellers all walk away satisfied. You'll also learn…
Summary In today's episode, I break down structural inflation driven by climate change and explain how it ripples through every sector of the economy. Here's what this means for you. You gain a clearer framework for spotting hidden cost pressures before they hit your wallet or your business. You'll also learn these concepts: why systemic…
Summary In today's episode, I walk through the basics of predictive analytics, its use cases in marketing, and how to apply it to your annual planning. Here's what this means for you. You gain a repeatable way to forecast demand, time campaigns, and squeeze more value out of limited time and budget without guessing. You'll…
Summary In today's episode, I walk through the new edition of the Data Driven Marketers Essential Planning Guide for 2023 and show you how to use it for your marketing calendar. Here's what this means for you. You gain a week-by-week roadmap built on machine learning forecasts of office attendance so you can time campaigns…
Summary In today's episode, I explore why the people doing the work often become an afterthought in marketing strategy and how traditional frameworks fail to capture that human element. Here's what this means for you. You gain a sharper lens for matching real team capabilities to the plans you commit to, so you stop overpromising…
Summary In today's episode, I explore how to align your daily actions with your ambitions and stop investing energy in things that hold you back. Here's what this means for you. You'll gain a simple framework for auditing your time so every hour moves you closer to the life you actually want. You'll also learn…
Summary In today's episode, I walk through the Traction Model framework and its 21 marketing tactics to power your business strategy. Here's what this means for you. You gain a clear roadmap for choosing where to focus your marketing efforts instead of spreading resources too thin across channels that never get enough attention. You'll also…
Summary In today's episode, I walk through how Trust Insights uses its own data to build a 2022 marketing plan, covering macro benchmarks, traffic forecasting, channel analysis, keyword strategy, and content framework choices. Here's what this means for you. You can apply the same data-driven planning process to your own business by breaking goals into…
