by Christopher S Penn | Dec 16, 2019 | AI, analytics, Artificial Intelligence, Machine Learning, Marketing, Marketing Technology, Planning, Strategy
Lauren asks, “I’m planning out 2020 and I’m curious….what tools do you use? Is there a template, worksheet, planner, or process that you swear by?” For marketing, I take my Google Analytics traffic from the last couple of years and run a...
by Christopher S Penn | Sep 9, 2016 | Books, Marketing, Marketing Technology, Planning, Strategy, Webinar
As we hurtle into Q4, planning for 2017 marketing is underway at organizations everywhere, asking questions such as: What should we do? What shouldn’t we do? How much budget should we submit for? How do we justify it? Should we be hiring? To help, I’ve put together a...