Category: Planning
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You Ask, I Answer: Planning Out 2020 Marketing Strategy?
Lauren asks, “I’m planning out 2020 and I’m curious….what tools do you use? Is there a template, worksheet, planner, or process that you swear by?” For marketing, I take my Google Analytics traffic from the last couple of years and run a predictive analytics algorithm to forecast next year’s traffic. Then I look at the…
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2017 Marketing Planning Resources List
As we hurtle into Q4, planning for 2017 marketing is underway at organizations everywhere, asking questions such as: What should we do? What shouldn’t we do? How much budget should we submit for? How do we justify it? Should we be hiring? To help, I’ve put together a list of a few resources to help…
