Give directions to the intern differently than you give directions to the manager. In every AI system, there are more or less 3 classes of model: Big, very smart, slow, expensive Medium, smart, moderate in cost and speed Small, dumb, fast, cheap Despite what model makers say, you do not and should not prompt these…
Few things show how fast AI has progressed like video. Do you remember, a scant 3 years ago, how hilariously bad the Pepperoni Hug Spot video was, with crazy distortions, alien-like people “eating” pizza? If you put the script through a modern video generator today like Google’s Flow, you can see how fast AI has…
For every dollar Anthropic has earned, it has irrevocably committed $113 in compute costs over the next 7-10 years, according to the WSJ leak of their S-1 IPO filing. And what does that much compute equal in tangible terms? Based on Anthropic’s own disclosures plus that of its compute partners, NVIDIA, and independent sites like…
I’m an objectively poor manager. It’s not my skill set. I don’t have a ton of patience with people. I get frustrated easily when people don’t follow instructions. As a GenXer and the son of an Army captain, I grew up in a culture where management followed a strict command and control structure. So I…
_Almost Timely News: 🗞️ My Late 2026 AI Tech Stack (2026-10-25) :: View in Browser_ The Big Plug(s) 🚗 Missed MAICON 2026? You can catch the replay of my session here! ✍️ Enroll in my new course, AI for Writers and learn how to make AI write better. My Unofficial LinkedIn Algorithm Guide is updated…
Here’s the thing about LLMs and therapy. The fundamental nature of an LLM is probabilistic. That’s literally what it is. LLMs by their nature understand probability. They understand frequency. They have enormous visibility into all the knowledge we’ve put online. They have no true understanding of right and wrong, good and evil, moral or not.…
Summary In today's episode, I explain how Trust Insights uses generative AI, sales-call transcripts, website content, and search data to align content marketing with buyer intent. Here's what this means for you. You can turn real prospect language and semantic patterns into clearer content decisions across the informational, commercial, and transactional stages of the buyer…
The thing about generative AI optimization or whatever it is you want to call it, is that when models run into low confidence answers in most tools these days, what do they do? That’s right, they trigger a web search. So if you’re good at regular SEO, you’ve got 90% of the problem solved for…
Summary In today's episode, I explain why creators should judge content that AI writes by its quality and customer value rather than reject it solely because a machine wrote it. Here's what this means for you. You should use AI when it produces a better result than you can provide alone, while investing upfront in…
