Month: August 2010

  • Corrupting words

    Once upon a time, the word gourmet conjured up sumptuous, rich foods of the highest quality: It was something we desired, something we sought after, something we aspired to. Then someone’s marketing department got a hold of the word and corrupted it beyond recognition into this sad joke: Once upon a time, there were a…

    Continue reading →

  • No longer lend your strength to that which you wish to be free from

    Lend your voices only to sounds of freedom No longer lend your strength to that which you wish to be free from Fill your lives with love and bravery And you shall lead a life uncommon – Jewel, A Life Uncommon Tell me what you struggle against and I will know that it is powerful,…

    Continue reading →

  • Why you’re probably wrong about lighter fluid

    The Great Grilling Debate: Settling the Lighter Fluid Argument With Data It’s a scene that plays out in backyards across the country every summer. The grill master, tongs in hand, reaches for the can of charcoal lighter fluid. Immediately, a self-proclaimed purist from the crowd cries out, “You can’t use that stuff! You’ll ruin the…

    Continue reading →

  • Are you hiring a social media strategist?

    Are you looking to hire a social media strategist? Take your social media strategist job description and replace the words social media with military. Think about that for a second. How silly would it look for the US Army to advertise for the position of Field Commander by saying: Wanted: someone who can talk a…

    Continue reading →

  • Draw this

    Get out a sheet of paper, totally blank. Go sit by yourself somewhere, no technology anywhere nearby. Now remember the most important visual marketing campaign you did this year so far. Maybe it was a flyer. Maybe it was an email campaign. Maybe it was a new web site design or redesign. Draw it from…

    Continue reading →

  • You own nothing in social media

    I’ve been saying this for years, so let’s be crystal clear: You don’t own a thing in social media. Not your Facebook Page. Not your Google+ Page. Not your Twitter profile. Not your LinkedIn group. You don’t own any of it, and your existence in social media is at the whim of the companies who…

    Continue reading →

  • Beware of weak correlative scores

    In the World of Warcraft, there exists one number that can make or break your day, depending on who you’re interacting with: GearScore. GearScore is a mathematical formula that tries to rank players based on what equipment their character has, on the assumption that harder to get equipment means you’re a better player for having…

    Continue reading →

  • No need to be extraordinary…

    … when so many businesses fail at ordinary. Every time you put your energy and resources into looking for the next big thing, you’re neglecting your ability to put those same resources in the current big thing you already have. Here are three things that substitute quite well for game-changing extraordinary: 1. Be helpful. People…

    Continue reading →

  • Getting stuff done (video)

    A staff memo turned into a video on how to be more productive by chaining productivity ideas together. Systems discussed: 10-2-5 from 43 Folders Inbox Zero from Merlin Mann Getting Things Done from David Allen Did you enjoy this blog post? If so, please subscribe right now! Get this and other great articles from the…

    Continue reading →

  • Are you a robot?

    For a long time, business owners wanted robots. Many still think they do. Obedient, efficient, precise – qualities that were highly valued in the manufacturing era in which most of us got an education and entered the workforce. Our entire educational system is based on making human robots – grades are effectively batches of similarly…

    Continue reading →