The following is a guest post from the inimitable Jay Baer. The best opportunity to grow your business with customer service is to engage with your “onstage haters,” or customers who complain in public forums. And the best opportunity to engage with your onstage haters isn’t in social media (yet). More than half of onstage
Shawn asked recently, “How do you see the field of analytics changing in the next 5 years?” This is a terrific question with a nuanced answer. If, by analytics, we mean the specific process of taking data and explaining what happened in it – harkening back to the original Greek analein, to loosen up, then
When it comes to understanding your audience, few things provide as much insight as how your audience describe themselves. What are the words and phrases that they use to talk about themselves? Social media provides this answer to us in the form of profile biographies. Whether LinkedIn profile, Twitter bios, etc., we can learn quite
Are you marketing to the same audience? If you aren’t, you’re missing both an opportunity and a problem. As marketers, our audience is our raw material. From audience, we grow evangelists, prospects, leads, revenue, and reputation. We need our audience to do even the most basic marketing work. If we were chefs in the kitchen,
“It’s not just who you know, but who knows you.” – Mitch Joel Social media influencer identification software has one glaring flaw across many different analytics tools. Today’s tools focus too much on the what and not enough on the who. I was doing some client work the other night and found I needed to
Influence is a nebulous term. Its Latin roots hint at things flowing into something, the idea that ethereal energy flows into human destiny. Yet it might not be too bold to say that our ability to measure marketing influencers controls the destiny of our marketing today. Why does measuring influencers matter? Not all influencers are
What can we do to influence the political process? Vote, certainly. Make your voice heard. But amplify your voice by augmenting it with what politicians care about. Politicians are no different than any other kind of audience. If we are to get what we want, we have to provide value in return. This is the
Why do marketers care so much about influencers? In the battle for attention between influencers and brands, influencers crush our brands. Influencer marketing matters more than ever. With Twitter’s new timelines, every major social network now offers some level of filtering based on engagement. We must elicit engagement from our audiences, or our social media
Past advice can be dangerous in digital marketing. What was effective even a day ago can suddenly become ineffective or counterproductive overnight. Why do things turn on a dime in digital marketing? Unlike human-based mental algorithms, machine algorithms change in a nanosecond and the change is absolute. Humans take a while to accept a new
