by Christopher S Penn | Aug 1, 2022 | Demand Generation, Marketing, Strategy, You Ask I Answer
Chris asks, “What are your suggestions for improving demand generation, especially for a B2B brand?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/secure/cspenn/yaia-demand-generation-tips.mp3...
by Christopher S Penn | Apr 2, 2021 | Demand Generation, Marketing, Strategy
In our Analytics for Marketers Slack Group yesterday, one of our members was asking who should own Google Analytics, the web manager or the demand generation manager. That raised the interesting question, what exactly does a demand generation manager do? What is a...