Category: Demand Generation
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You Ask, I Answer: Demand Generation Tips?
Chris asks, “What are your suggestions for improving demand generation, especially for a B2B brand?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video.…
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Six Types of Marketing Demand Generation
In our Analytics for Marketers Slack Group yesterday, one of our members was asking who should own Google Analytics, the web manager or the demand generation manager. That raised the interesting question, what exactly does a demand generation manager do? What is a demand generation manager? For that matter, what is demand generation? To answer…
