You Ask, I Answer: Tackling Data Privacy and Regulation
Melissa asks, as part of the IBM #WinWithAI Summit: “How can enterprises be proactive about data privacy and regulation?” Want to know why we’re having conversations about data privacy and regulation? It’s because marketing has no governance. It’s the Wild West, with...Sneak Peek: How AI Helps Sales Professionals
According to Gartner, 30% of all B2B companies will employ AI to augment at least one of their primary sales processes by 2020. Don’t wait for the future – start implementing now, with today’s technologies. Driver Analysis Prospect and lead...#WinWithAI: The Foundation of AI is Great Data
In today’s episode, we review the 4 main challenges facing enterprises with data: Volume Veracity Variety Velocity AI is built on data; poor data leads to poor machine models, which leads to poor outcomes. What’s the solution? The BrainTrust Insights 6C...You Ask, I Answer: What Problems Can AI Solve?
Sheri asks, “What is AI good at? What kinds of problems is it good at solving?” There are two sets of answers to this question. First, we need to know what AI delivers as an outcome: Acceleration of results Accuracy of results Alleviation of repetitive...You Ask, I Answer: How to Standardize Metrics and Measurement
Kevin asks, “How do we standardize metrics and measurement, especially when different parts of the company do things differently?” Great and very common question. The answer is, unsurprisingly, a framework: Goal alignment Exploratory data analysis Model...2018 Marketing Planning Framework
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