Social Media Marketing World 2020 #SMMW20 – Day 2 Recap
A recap of a key idea from day 2 of Social Media Marketing World 2020: how are we using social media data in places other than social media? I answer a question asked of me yesterday about doing small business and local business marketing with social data, but offline...You Ask, I Answer: Measuring the Effectiveness of Marketing?
Stephen asks, “What data points speak to the effectiveness of marketing? In a dashboard published to senior management the last pages of the pdf were dedicated to marketing data. It was visitors to the website, impressions from paid media, Facebook Likes,...You Ask, I Answer: A/B Tests for Non-Random Situations?
Kanako asks, “What are best practices for conducting A/B tests on non-random situations?” The short answer is for randomized controlled trials, there isn’t a best practice for doing things non-randomly. You need randomization to reduce the impact of...You Ask, I Answer: Marketing Data Science for Traditional Sales?
Jackie asks, “How does all this fancy data science kung fu hubbub help us, we’re a traditional sales company that only makes phone sales cold calls?” Data science is a methodology that can be applied to any data you happen to have. In the case of...You Ask, I Answer: Importance of Domain Authority in SEO?
Shane asks, “What’s the validity of domain authority in the current SEO landscape where Google is telling us to focus on EAT? Should I be concerned about measuring domain authority or is it more of a metric that does more to stroke ego like media...AI for Marketers Book
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