You Ask, I Answer: Comprehensive Social Media Analytics?
Beatrice asks, “Can you recommend a tool to tie social media data and surface best performing content, campaigns, ads cost, abnormalities, and ROI?” In a word, no – at least not in the sense of a prepackaged, off the shelf product. You’ll have...Fun Fact Friday: Social Influencer Benchmarks
In today’s episode, I take you behind the scenes for what went into the Trust Insights 2019 Social Media Influencer Benchmark report. Learn why we chose the measures we did, what surprises we found along the way, and how the report could save you a whole bunch...You Ask, I Answer: Analytics and Social Media Marketing Strategy
Sherry asks, “How do you use analytics to set marketing strategy, especially for social media marketing?” While this is a very broad question, we can use our AI-Powered Social Media Marketing Process as the starting point for discussing the use of...You Ask, I Answer: Tracking Retention with Google Analytics Cohort Analysis
Will asks, “I want to track people from a specific event and see how many return after the event is over. How do I do this?” This question has two parts to the answer. The first is appropriate tagging; without correct UTM tags, you won’t be able to...You Ask, I Answer: Spotting Trends in Analytics?
Julie asks, “What trends should I be looking for in my analytics?” The answer to this question is going to require some math, so pour a coffee and let’s tuck in. In this video we’ll review simple and exponential moving averages, the moving...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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