Summary In today's episode, I walk through how to solve the cold start problem for AI personalization when you have zero behavioral data on new users. Here's what this means for you. You'll gain a practical framework for bootstrapping personalization using synthetic AI agents instead of forcing users through rating screens. You'll also learn these…
Summary In today's episode, I walk through how to use AI coding tools to run cohort churn analysis on your AI-generated leads. Here's what this means for you. You'll be able to determine whether specific lead sources are actually worth your marketing investment. You'll also learn these concepts: how to set up a coding environment…
_Almost Timely News: 🗞️ AI and GEO Advice for Retailers for the 2026 Holiday Shopping Season (2026-05-24) :: View in Browser_ The Big Plugs New things! 1️⃣ Prompt to Skill Plugin 2️⃣ My new GEO 101 course Content Authenticity Statement 95% of this week’s newsletter content was originated by me, the human. The chart in…
Summary In today's episode, I walk through an introduction to knowledge graphs and explain how they map entities and connections in your data. Here's what this means for you. You'll discover how knowledge graphs act as dynamic indexes that help AI tools preserve memory and find only the relevant documents instead of reading everything at…
Summary In today's episode, I explain how data scientists who do not code can use vibe coding to architect and build a custom ERP system. Here's what this means for you. You learn to leverage AI as a powerful tool by focusing on system architecture instead of manual coding. You'll also learn these concepts: why…
Summary In today's episode, I examine the challenges of building AI systems for stock market prediction. Here's what this means for you. You can avoid the pitfalls of chasing market sentiment by using AI to build specialized expertise in stable, fundamental sectors. You'll also learn these concepts: why the stock market functions as a lagging…
Summary In today's episode, I explain how to use various AI platforms to identify the perfect influencers for your marketing niche. Here's what this means for you. You can move beyond generic lists to find the actual voices driving conversation in your industry. You'll also learn these concepts: how deep research tools utilize customer profiles,…
Summary In today's episode, I explain why you should avoid using generative AI for deterministic data cleaning tasks and how to use it more effectively. Here's what this means for you. You will avoid common pitfalls like data hallucinations and incorrect imputations that ruin your datasets. You'll also learn these concepts: the distinction between probabilistic…
Summary In today's episode, I walk through how to analyze freeform survey data with generative AI using both low-tech spreadsheet solutions and high-tech coding tools. Here's what this means for you. You'll see how unstructured responses can become a content calendar, a strategic plan, and even a sales pipeline without forcing respondents into outdated drop-down…
Summary In today's episode, I explain how to identify meaningful KPIs within a non-linear customer journey. Here's what this means for you. You can replace stakeholder guesswork with statistical evidence to pinpoint the drivers of your business growth. You'll also learn these concepts: why revenue-based metrics serve as your primary KPIs, how to use tools…
