You Ask, I Answer: Third Party Schedulers and Social Content Performance?
Iain asks, “Fact or fiction. Using third party schedulers for social media posts get a kick shins as they haven’t come from the native platform tools?” Some testing has been done on this front, but none of the tests, from what I’ve read, have...You Ask, I Answer: Adopting Data-Driven Marketing Strategy?
Kait asks, “How do you suggest to go about to creating a data-driven strategy standard and breaking the “because we’ve always done it this way” mentality?” Strategy is always a sale. Every sale has to answer the question, “What’s in it for...You Ask, I Answer: Measuring Social Media Impact on SEO?
Sergey asks, “Is it possible to measure the impact of your social media on SEO? If so, how would you do this?” I’d look at content which has been socially shared and its SEO performance versus content that has not been. Using the SEO tool of your...You Ask, I Answer: Social Media Engagement and SEO?
Sofia asks, “Do social media likes, shares, and comments have an impact on SEO?” This is a tricky question to answer because the answer will be different for every company. Broadly, we’ve studied in the past and see no clear correlation, but...You Ask, I Answer: Third Party Data and Model Audits?
Jessica asks, “When it comes to training data for marketing AI models, do you think vendors will anonymize/share data sources in the future? Will it be required?” It depends on the vendor and the model. The raw data for public models, even de-identified,...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
