You Ask, I Answer: Keeping Content Marketing and Social Media Fresh?
Whitney asks, “Does anyone have any recommendations/resources for maintaining a fresh perspective when you’re deep in to the calendar planning process for clients? How do you pull yourself out of repetitive, stale caption writing?” I use predictive...You Ask, I Answer: Implementing Personalization at Scale?
Paroma asks, “How should marketers be implementing personalization at scale without diminishing the human connection?” Personalization is all about adding specific details to our marketing, from the most basic basics like getting someone’s name right...Product Review: IBM Watson Studio AutoAI
Today, we’re reviewing IBM Watson Studio’s new AutoAI feature. FTC Disclosure: My company, Trust Insights, is an IBM Registered Business Partner. We receive compensation for any purchases you make through us from IBM and thus I receive indirect financial...You Ask, I Answer: Marketing Skillsets to Hire For in an AI Age?
Denis asks, “Are there new skillsets that marketing leadership should be hiring based on the impact of AI will have?” The answer to this question is contingent on the types of AI solutions your company will be deploying. Broadly speaking, you’ll be...You Ask, I Answer: Unintentional Bias in Data Science and ML?
Chacha asks, “Is there such a thing as unintentional bias?” This is an interesting question. Bias itself is a neutral concept – it simply means our data leans in one direction or another. Sometimes that’s a positive – there’s a...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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