You Ask, I Answer: Best Tools for Cleaning Data?
Jessica asks, “What are the best tools for cleaning data?” That’s a fairly broad question. It’s heavily dependent on what the data is, but I can tell you one tool that will always be key to data cleansing no matter what data set. It’s the...You Ask, I Answer: Company-Level Amazon Ecommerce Datasets?
Steve asks, “I’m looking for a dataset of companies that are actively selling on Amazon. How would you as a marketing data scientist approach this problem?” That’s an interesting question. To my knowledge, there aren’t publicly available,...You Ask, I Answer: Data Scientist Interview Questions?
Jessica asks, “what should be the interview questions when hiring a good data scientist?” The answer to this question depends heavily on how fluent you are in the language of data science, in order to sniff out unqualified candidates. Focus a lot on...You Ask, I Answer: Scientific Method for Marketing Data Science?
Jessica asks, “What is most common scientific method to analyze data, so when I (business person) is working with marketing data scientists I can have a intelligent conversation?” To my knowledge, there is only one scientific method. What matters for...You Ask, I Answer: Tools or Concepts in Marketing Data Science?
Jessica asks, “Which should we focus on learning most in marketing data science, concepts or tools?” Without a doubt, concepts. You learn frying, not a specific model of frying pan. You learn painting, not a particular paint brush. You learn to play any...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
