Data Science Archives - Christopher S. Penn Marketing Blog

You Ask, I Answer: 2019 Social Media Strategy

by Christopher S Penn | Nov 13, 2018 | AI, analytics, Artificial Intelligence, Data Science, Machine Learning, Marketing, Marketing automation, Marketing Technology, Social media, Social networks, Strategy

Jenny asks, “What’s the best resource for 2019 social media strategy development?” The same as 2018! The overall strategy, the why – use social media to accomplish business goals – doesn’t change. What changes is the what and the...

Fun Fact Friday: Feature Engineering

by Christopher S Penn | Nov 9, 2018 | AI, Artificial Intelligence, Data, Data Science, Machine Learning, Marketing, Social media

In this episode, we talk about feature engineering and text, especially social media content. Social media text is often accompanied by very little data, so what can we do to enhance and expand it? That’s feature engineering. Watch the video for details about...

Fun Fact Friday: Just How Much Data Is A Zettabyte?

by Christopher S Penn | Oct 26, 2018 | Data, Data Science, Friday, Marketing

One of the starting points for my keynote speech on artificial intelligence is that, as a civilization, humanity will create approximately 30 zettabytes of data in 2018 according to IDC. But just how much is a zettabyte? Watch this video to learn what a zettabyte is...

You Ask, I Answer: How to Choose a Data Science Course

by Christopher S Penn | Oct 22, 2018 | analytics, Business, Data, Data Science, Marketing

Sherry asks, “What sets apart a good data science course? What should I look for in the curriculum?” Great question, and an important one in today’s world when companies are offering “crash courses” and “become a data scientist in X...

You Ask, I Answer: Ways to Optimize for Social Media Algorithms

by Christopher S Penn | Oct 15, 2018 | AI, Artificial Intelligence, Data Science, LinkedIn, Machine Learning, Marketing, Marketing Technology, Social media, Social networks

Judi asks, “Why am I not seeing the content of people who matter most to me on LinkedIn?” We know from an interview with LinkedIn’s chief data scientist that the algorithm is doing both a combination of tradeoff analytics and boosting (which in itself is amazingly...

You Ask, I Answer: Are You Ready for Data Science?

by Christopher S Penn | Sep 26, 2018 | AI, Artificial Intelligence, Data Science, Machine Learning

Today’s question comes from nearly everyone who’s interested in doing business with Trust Insights, my company: “How do we know we’re ready for data science/AI/machine learning?” The answers aren’t technical as much as they are...