You Ask, I Answer: Digital Marketing in Recessions and Predictive Analytics
Lisa asks, “What are your thoughts on the evolving nature of digital marketing and predictive analytics for the next year?” Marketing will be dealing with economic headwinds in 2019. Anyone looking at leading economic indicators sees the writing on the...Trust Insights 2019 Marketing Trends Report
I’m pleased to share the brand new, data-driven 2019 Marketing Trends Report from Trust Insights. Unlike other trends reports and forecasts which are purely qualitative in nature or just vendor promotions, this report looks at 3,627 popular marketing searches...You Ask, I Answer: How to Measure Brand Awareness
Ciri asks, “What’s the best way to measure brand awareness? Among all the searching I’ve done, it seems like people have a lot of different takes on measuring brand awareness.” The gold standard for how to measure brand awareness is unaided recall among your target...You Ask, I Answer: Email Marketing Tools in 2019
Roger asks, “If you could only use 3 marketing tools for your email list in marketing campaigns which 3 would you choose?” There’s an easy answer and an answer which will give you a competitive advantage. The easy answer is a solid martech stack...You Ask, I Answer: How Can Marketers Fix Dirty Data?
Gini asks, “OK! I have questions! Let’s assume the data is a mess or “dirty”, how can a communicator or marketer figure out what’s missing, where the holes are, or why something isn’t working?” This is a process known as...Subscribe to my blog & newsletter
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