Christopher S. Penn – Marketing AI Keynote Speaker

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Category: Twitter

  • You Ask, I Answer: Thoughts on Twitter?

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    Christopher S Penn

    Debbie asks, “This is outside the realm of analytics, but would love to know your thoughts about Twitter? It’s been a valuable resource to keep up with journalists, source requests, etc., but now am feeling wary about it. Your thoughts? Recommendations on alternative platforms?” In this video, I discuss the challenges of Twitter’s current management…

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  • You Ask, I Answer: Thoughts on Twitter?

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    Summary In today's episode, I address whether Twitter remains a reliable platform and where to turn if it isn't. Here's what this means for you. You gain an honest assessment of Twitter's current vulnerabilities and practical alternatives for professional networking and credible sourcing. You'll also learn these concepts: why Twitter's open-sourced recommendation engine creates security…

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  • How do #SaveWarriorNun Phrases Work for the Warrior Nun Campaign?

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    Summary In today's episode, I break down why the daily phrases exist in the Warrior Nun fan campaign and explain how timing, coordination, and participation actually make them work. Here's what this means for you. You get an inside look at how a grassroots fan movement uses coordinated messaging to capture the attention of corporate…

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  • #SaveWarriorNun Commentary on #WarriorNun Twitter Measurement

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    Summary In today's episode, I break down the two main methods companies use to collect Twitter data and explain why different tools give different tweet counts for the Save Warrior Nun campaign. Here's what this means for you. You learn that the differences in numbers reflect API access levels rather than measurement errors, so directional…

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  • Mind Readings: Paid Services That Should Be Included

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    Summary In today's episode, I break down how Twitter and Meta are moving core security features like two-factor authentication behind paid memberships and what this signals about the future of public social networks. Here's what this means for you. You'll want to rethink which platforms deserve your trust when your safety becomes a paid upgrade…

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  • You Ask, I Answer: Proving Algorithmic Understanding?

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    Summary In today's episode, I walk through how to test assumptions about social media algorithms using data science techniques and real research findings. Here's what this means for you. You gain a repeatable method for proving what actually moves the needle on your accounts instead of guessing based on conventional wisdom. You'll also learn these…

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  • #SaveWarriorNun Best Practices for Warrior Nun Twitter Fans

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    Summary In today's episode, I walk through data-backed Twitter best practices for the Save Warrior Nun community and debunk common misconceptions about hashtag use, tweet frequency, and account size. Here's what this means for you. You'll gain practical strategies that boost your engagement on the campaign hashtag without needing a data science background. You'll also…

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  • So What? Demystifying Social Media Algorithms

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    Summary In today's episode, I walk through how Twitter and LinkedIn algorithms actually work by decoding their official engineering blogs and academic papers, translating the dense technical jargon into actionable marketing insights. Here's what this means for you. You stop trusting outdated social media myths and start building your content strategy around the real mechanics…

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  • You Ask, I Answer: Freedom of Speech on Twitter?

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    Christopher S Penn

    Savas asks, “What is freedom of speech to Twitter as a company?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find older episodes of…

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  • You Ask, I Answer: Freedom of Speech on Twitter?

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    Summary In today's episode, I break down how freedom of speech laws apply to private companies like Twitter and why the answer is more complicated than most people think. Here's what this means for you. You'll understand why private platforms can set their own content rules without violating the First Amendment, and why enforcement looks…

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