7 Marketing Trends in 2017, Part 3: Peak Social
Let’s look back at the past year. What social networks flourished? What social networks struggled for relevance? The uncomfortable reality is that with very few exceptions – Snapchat being one of them – anything that was not part of the Facebook...How to Tweet from the Command Line/Terminal
If you’ve ever wanted a super-slim, super-lightweight way to use Twitter, you’ve probably thought about using the command line (Windows) or Terminal (Mac). I love using command line applications. Part of it may be my retro-technical (techno-hipster?) love of things as...How to write great, data-driven roundup blog posts
My friend Chris Brogan inveighed, appropriately, against the lack of creativity and insight in the average roundup post recently: “Dear round up post writers: stop it. It’s lazy. Write your own damned post. I mean those ones where lazy people email me to help...My Citizen Analyst Tweetchat Summary
Yesterday I had the opportunity to be a special guest for IBM Watson Analytics’ Citizen Analyst Tweetchat, answering 8 interesting questions about the role and power of the Citizen Analyst. I’ve expanded my original 140 character answers below. What is a Citizen...Clarifying the Twitter App Family
Twitter made waves again recently with its launch of Dashboard, the latest app to join its already confusing app family. The intent of Dashboard and Engage appears to be to narrow down Twitter’s feature set for specific kinds of users. This is built on the premise...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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