by Christopher S Penn | May 5, 2023 | You Ask I Answer, Marketing, Twitter
Debbie asks, “This is outside the realm of analytics, but would love to know your thoughts about Twitter? It’s been a valuable resource to keep up with journalists, source requests, etc., but now am feeling wary about it. Your thoughts? Recommendations on...
by Christopher S Penn | Mar 15, 2022 | You Ask I Answer, Law, Marketing, Twitter
Savas asks, “What is freedom of speech to Twitter as a company?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my...
by Christopher S Penn | Nov 19, 2021 | New media, Facebook, Podcasting, Social media, Social networks, Twitter
To describe media, marketers and communicators have used multiple, mixed-up terms. Here are just a few ways we’ve described the media landscape in recent years: Old media Mass media Traditional media New media Digital media Social media Social networking Citizen...
by Christopher S Penn | Oct 6, 2020 | Marketing Data Science, Marketing, Marketing Technology, Social media, Social networks, Twitter
Erika asks, “How do you find your ideal audience on Twitter?” Twitter is one of the easiest networks to map and understand. Using techniques like network graphing, you can quickly find the engaged, interested audience you care about for your business, on...
by Christopher S Penn | Jul 9, 2020 | AI, Artificial Intelligence, Machine Learning, Marketing, Marketing Data Science, Social media, Social networks, Twitter
Joanna asks, “In your investigation of automated accounts on Twitter, how do you define a bot?” This is an important question because very often, we will take for granted what a software package’s definitions are. The ONLY way to know what a...
by Christopher S Penn | Jun 1, 2020 | analytics, Marketing, Marketing Technology, Measurement, Twitter
David asks, “I’m working on a Twitter performance report. I’m trying to determine the best metric for demonstrating our performance (assuming the thing that matters for the moment is engagement, and not necessarily conversions). My feeling is that...