What’s the Difference Between Social Media and New Media?
To describe media, marketers and communicators have used multiple, mixed-up terms. Here are just a few ways we’ve described the media landscape in recent years: Old media Mass media Traditional media New media Digital media Social media Social networking Citizen...You Ask, I Answer: Finding Ideal Audience on Twitter?
Erika asks, “How do you find your ideal audience on Twitter?” Twitter is one of the easiest networks to map and understand. Using techniques like network graphing, you can quickly find the engaged, interested audience you care about for your business, on...You Ask, I Answer: Twitter Bot Detection Algorithms?
Joanna asks, “In your investigation of automated accounts on Twitter, how do you define a bot?” This is an important question because very often, we will take for granted what a software package’s definitions are. The ONLY way to know what a...You Ask, I Answer: Twitter Performance Report Metrics?
David asks, “I’m working on a Twitter performance report. I’m trying to determine the best metric for demonstrating our performance (assuming the thing that matters for the moment is engagement, and not necessarily conversions). My feeling is that...Should You Use Automated Direct Messages for Social Media Marketing?
Depending on who you ask, automated direct messages (auto-DMs) are either a powerful marketing tool or the bane of social media marketing. I’ve written about them previously, but a recent experiment by Dave Delaney brought them back to mind. What is an Auto-DM? For...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
