Twitter Archives - Christopher S. Penn Marketing Blog

Should You Use Automated Direct Messages for Social Media Marketing?

by Christopher S Penn | Aug 1, 2017 | Marketing, Marketing automation, Marketing Technology, Social media, Social networks, Twitter

Depending on who you ask, automated direct messages (auto-DMs) are either a powerful marketing tool or the bane of social media marketing. I’ve written about them previously, but a recent experiment by Dave Delaney brought them back to mind. What is an Auto-DM? For...

7 Marketing Trends in 2017, Part 3: Peak Social

by Christopher S Penn | Jan 23, 2017 | Facebook, Marketing, Marketing Technology, Social media, Social networks, Trends, Twitter

Let’s look back at the past year. What social networks flourished? What social networks struggled for relevance? The uncomfortable reality is that with very few exceptions – Snapchat being one of them – anything that was not part of the Facebook...

How to Tweet from the Command Line/Terminal

by Christopher S Penn | Dec 1, 2016 | Marketing Technology, Technology, Twitter

If you’ve ever wanted a super-slim, super-lightweight way to use Twitter, you’ve probably thought about using the command line (Windows) or Terminal (Mac). I love using command line applications. Part of it may be my retro-technical (techno-hipster?) love of things as...

How to write great, data-driven roundup blog posts

by Christopher S Penn | Sep 23, 2016 | analytics, Marketing, Marketing Technology, Metrics, Social media, Strategy, Technology, Twitter

My friend Chris Brogan inveighed, appropriately, against the lack of creativity and insight in the average roundup post recently: “Dear round up post writers: stop it. It’s lazy. Write your own damned post. I mean those ones where lazy people email me to help...

My Citizen Analyst Tweetchat Summary

by Christopher S Penn | Aug 31, 2016 | analytics, Marketing Technology, Twitter

Yesterday I had the opportunity to be a special guest for IBM Watson Analytics’ Citizen Analyst Tweetchat, answering 8 interesting questions about the role and power of the Citizen Analyst. I’ve expanded my original 140 character answers below. What is a Citizen...

Clarifying the Twitter App Family

by Christopher S Penn | Jun 29, 2016 | Marketing, Marketing Technology, Social media, Social networks, Twitter

Twitter made waves again recently with its launch of Dashboard, the latest app to join its already confusing app family. The intent of Dashboard and Engage appears to be to narrow down Twitter’s feature set for specific kinds of users. This is built on the premise...