by Christopher S Penn | Oct 6, 2020 | Marketing Data Science, Marketing, Marketing Technology, Social media, Social networks, Twitter
Erika asks, "How do you find your ideal audience on Twitter?" Twitter is one of the easiest networks to map and understand. Using techniques like network graphing, you can quickly find the engaged, interested audience you care about for your business, on any topic....
by Christopher S Penn | Jul 9, 2020 | AI, Artificial Intelligence, Machine Learning, Marketing, Marketing Data Science, Social media, Social networks, Twitter
Joanna asks, "In your investigation of automated accounts on Twitter, how do you define a bot?" This is an important question because very often, we will take for granted what a software package's definitions are. The ONLY way to know what a definition is when it...
by Christopher S Penn | Jun 1, 2020 | analytics, Marketing, Marketing Technology, Measurement, Twitter
David asks, "I'm working on a Twitter performance report. I'm trying to determine the best metric for demonstrating our performance (assuming the thing that matters for the moment is engagement, and not necessarily conversions). My feeling is that engagement rate...
by Christopher S Penn | Nov 1, 2019 | New media, Facebook, Podcasting, Social media, Social networks, Twitter
To describe media, marketers and communicators have used multiple, mixed-up terms. Here are just a few ways we’ve described the media landscape in recent years: Old media Mass media Traditional media New media Digital media Social media Social networking Citizen...
by Christopher S Penn | Aug 1, 2017 | Marketing, Marketing automation, Marketing Technology, Social media, Social networks, Twitter
Depending on who you ask, automated direct messages (auto-DMs) are either a powerful marketing tool or the bane of social media marketing. I’ve written about them previously, but a recent experiment by Dave Delaney brought them back to mind. What is an Auto-DM? For...
by Christopher S Penn | Jan 23, 2017 | Facebook, Marketing, Marketing Technology, Social media, Social networks, Trends, Twitter
Let's look back at the past year. What social networks flourished? What social networks struggled for relevance? The uncomfortable reality is that with very few exceptions - Snapchat being one of them - anything that was not part of the Facebook ecosystem struggled to...