Disclosure: this whole post is an affiliate marketing post. If that makes you unhappy, please skip it. Doing affiliate marketing for WordPress themes is nothing new in the social space. After testing out dozens and dozens of different providers, from Thesis to the WordPress Codex, I’ve settled in on Nick Roach’s Elegant Themes and am…
Take a ball of pizza dough. Now pull as hard and as fast as you can on all the edges. What do you get? The world’s largest, least satisfying bagel, a tiny thin ring of dough. Start over. Take your ball of dough and press down on it really hard, right in the middle. What…
How long does it take to scan a tweet? To read a blog post? To listen to a podcast? To watch a video? Perhaps seconds. Perhaps minutes. Depending on what your content is and how much of it you create, you could be asking your friends, followers, and fans to give up incredible amounts of…
PodCamp Boston 5 has come and gone, celebrating 5 years of what started as a goofy little experiment and turned into a worldwide movement. Chris Brogan and I have you to thank for taking our idea and running with it, and we hope you continue to do so. I’ll let Chris expound on his takeaways from…
The inevitable question at every conference, be it a PodCamp, social media event, or major corporate production is: How do you make money with [insert shiny object of the day here]? Five years ago it was podcasting. Then MySpace. Then Twitter. Then Facebook. The answer, believe it or not, is always the same. It goes…
Following someone or something on Twitter indicates a small amount of intent. It takes literally less than a second to follow someone. Replying and conversing does show more intent. Becoming a Fan on Facebook is the same. Liking something on Facebook indicates a small amount of intent. Subscribing to someone’s newsletter takes slightly more intent.…
The old joke about quality goes something like this: FAST CHEAP GOOD Choose any two. You can have good and fast, but it won’t be cheap. You can have cheap and fast, but it won’t be good. You can have cheap and good, but it won’t be fast. Want to do a back of the…
You might be doing it wrong… … if you enjoyed my talk about awakening your superhero with the power of social media and then went back to the office and enforced rules about not using social networks at work. … if you read the latest book from your favorite business author, demanded everyone read it,…
The amazing windup salesperson! I had the pleasure and privilege to speak at Multifamily Pros’ Optimization Summit this past week and talk about email marketing in the modern age (click here to watch the recorded version). One thing that hasn’t modernized, however, is that new sales folks still aren’t getting trained to be effective sales…
On a team that you know has the potential but needs a little something extra to get cooking? I’ve been in that exact situation many, many times in my professional career, working with people who were incredibly talented but for one reason or another, their potential was staying locked away. Sir Ken Robinson said once…
